It takes years and immense credibility for businesses to establish their authority and reputation in the market. They cannot afford to commit errors that can have detrimental effects on their business operations. Making mistakes in managing your business’ data can lead to failure in achieving the business goals and create a negative impression of your brand.

If you have just been assigned to administer the data of your business, here are few steps to consider for ensuring that your…

Chicago, IL— Jan 24, 2018 — L2TMedia, a leading provider of digital advertising solutions to auto dealerships nationwide, today launched its NEW marketing performance dashboard and reporting application. The dashboard summarizes real-time campaign performance data, showcasing the most relevant KPIs in one unified reporting system.

Dealers now have the ability to create custom screen views through simple widget creation and drop-and-drag functionality, schedule reports to be delivered…

This week, Jeff discusses some personal stories and experiences where technology replaced human interaction. He discusses the benefits of using technology on the service drive, the business aspect, and also the consumer aspect, both good and bad. At the end of the day, a phone or iPad can never look a customer in the eye and ask for the sale! Copyright 2018 Wm. Jeff Cowan

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Jumpstart Automotive Media analyzed shopping patterns from millions of automotive shoppers viewing vehicle ads during the Grammys this past Sunday. Here are some interesting data points that shed light on the success of the ad spots. This data analyzes vehicle research patterns of auto shoppers during the Grammys, and compares to share of interest during the three weeks prior to the…

This week, Jeff talks about how to stand out from the rest! Are you new to your career and want to be noticed? Are you already on a sales team and just don't know how to stand out over the day-to-day process? This week's podcast covers the 9 simple steps to stand out and stay on top! Copyright 2018 Wm. Jeff Cowan

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Also available on iTunes, GooglePlay, & Stitcher. Don't…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

The way consumers can pay for goods has dramatically changed over time. From bartering, to cash, to checks, to debit cards, all these shifts had one thing in common: More convenience and reduced friction.

Well, what are consumers doing now?

According to…

As a seasoned road warrior, I don’t always look forward to the next airport, cab ride or hotel destination. There are definitely some aspects of traveling that are forgettable. However, over the years I have developed a list of favorites, as in favorite restaurants and hotels to visit.

 …

Nowadays it could be possible to secure an auto loan with no down payment requirement if you are running short of cash. Traditional lenders may require borrowers to pay down payments especially when applicants have bad or no credit histories. But fortunately, there are some loan dealers that specialize in providing car loans to people who have got bad credit…

The end of the driving season means the start of the storage season for vintage and sports car owners. More exactly, before the mercury starts dropping and the snow starts falling, they have to prepare and store their valuable possessions. Every year, they must repeat the same process and say goodbye to pleasant and exciting rides against the wind. However, this practice has the purpose to protect their vehicles against harsh weather conditions so owners must put personal attachment aside…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it has signed a partnership agreement with Autosoft, Inc., a leading national dealer management system (DMS) provider. Under the agreement, Black Book will integrate its vehicle valuation data into Autosoft’s DMS offering for dealers around the…

Swapalease.com, the nation’s largest online auto lease marketplace, offers new data that show the growth of Alternative Fuel vehicles in the lease marketplace, including hybrid and Electric Vehicles (EV). The analysis shows that Alternative Fuel vehicles now make up roughly 7.5% of the Swapalease.com marketplace, up from 5.5% back in 2015.

The analysis comes on the heels of a report by …

Training doesn't have to be boring!

Check out this clip to see how entertaining Fixed Ops University can be!

Are you habitually using "Service Advisor Slang"? This week, Jeff discusses why the sale isn't closed after a presentation. Hint: You never let them know exactly what they're getting! Listen to this week's episode to learn how to eliminate service advisor slang and present on a level that the customer understands. Copyright 2018 Wm Jeff Cowan.

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Providing the right experience that attracts and keeps customers can be difficult.

Why?

Well, according to an article on CMSWire, we are doing it backwards. The Toyota Product System, otherwise known as “Lean…