Having spent my entire life in and around fixed operations of car dealerships there have been many changes. One of the sayings I’ve heard is that the only consistent thing in car dealerships is change. And serious change has occurred such as warranty work being down and the regulations associated with it climbing. They are building the cars better and have become more complicated to…

Allow me to introduce myself. My name is Michael Lindquist. I am a freelance warranty administrator/consultant. I am a 37 year veteran of parts and service. I have been an independent since 1996.

You might be asking what sets me apart from other warranty administrators or outside companies? That would be because I come from a service and parts back ground. At some point in my career, I have held every position in parts and service with the exception of parts manager and shop foreman.…

Consumers are all about convenience. The Internet has opened access to instant information and new technology continuously enables consumers to accomplish goals faster, access information more easily and organize their lives -- all without the help of a single live person.…

Galpin Ford first to sell RPlate in California; RConnect cloud platform launches, makes registration renewals and personalization easy to implement

Detroit, MI – January 16, 2018 – Reviver Auto, creator of the world’s first digital license plate, today announced that 100,000 RPlate Pros will hit roads in 2018 and Galpin Ford, the number one Ford dealer in the world, is among…

Set, Manage, & Exceed Expectations to SUCCEED! This week, Jeff discusses how to set, manage, and exceed your customer's expectations in order to succeed and get the sale every time. These simple steps will eliminate heat cases for good! Copyright 2018 Wm. Jeff Cowan

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Also available on iTunes, Stitcher, and GooglePlay. …

In our fast-paced society, some of the things done just a short time ago to impress and retain customers no longer work. Today, business owners can’t always keep on top of the latest and greatest ways to keep their customers loyal.  However, there is one thing that hasn’t changed much over the years – personal interaction without expecting immediate returns: a friendship of…

It seems as though electric, hybrid and plug-in hybrid (PHEV) cars are going from strength to strength, with 2018 set for another strong year of growth.

When the electric cars first came onto the scene, they weren’t designed to appeal to the masses, however, models such as the BMW i3, Nissan Leaf and Renault Zoe have proven that they don’t need to be cramped, unattractive or compromised – a move which has evolved the market and what we sell now and will sell more of in the…

Amazon and Google are engaged in a war. Both produce proprietary hardware that consumers can purchase and use to access content through…

This week, Jeff discusses closing ratios AND why it's so important! Your minimum closing ratio should and can be at least 70%! He discusses time frames to reach that goal and the simple reasons as to why and HOW it's possible! Copyright 2018 Wm. Jeff Cowan

Click here to watch!

Also available on iTunes, GooglePlay, and Stitcher. …

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Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback, or data from a vendor showing results from a comparable dealership.…

Today, when customer experience matters the most, and when the customer is always right, car dealerships need to make customer service their priority. If the customer is not satisfied, you are doing it wrong.

Here is what Forrester analyst Kate Leggett suggests to employ a smart…

Every business has only one objective: reaching customers and obtaining their attention. This can be easily achieved if you satisfy the needs of your customers. Give them what they want, and they will turn from potential into your customers. If you are still hesitant about boosting customer experience at your dealership in…

Finance round led by Australian-based ACK Group; former Emotient CEO, Ken Denman, and former R.L. Polk CEO, Stephen Polk, join Board of Directors

Foster City, CA – January 10, 2018 – Reviver Auto, creator of the RPlate™, the world’s first digital license plate, has closed an $11.1 million funding round led by Australian-based ACK Group, with participation from WRV and a…

There can be no arguing that most dealerships operate in silos. Typically, four exist: New Car Sales, Used Car Sales, Service and Finance. These four departments usually work independently of each other, each with its own revenue and volume goals, yet…

Repeat repairs, similar repairs, or ineffective 1^st repairs seem to be the biggest driver in causing trend report problems. Not only is it a trend issue but it affects the customer's satisfaction as well. And if you have this issue in warranty you also have it in customer pay. No customer likes to come back for the same issue. It is…

One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer acquisition.

Don’t misunderstand me; whether you’re a…