ALBANY, N.Y. – Jan 8, 2018 – Auto/Mate Dealership Systems (http://www.automate.com) will present a free Automotive News PowerTRAINING webinar titled “Turnover Costs Dealerships Billions: How to Retain Your Best Employees.” The webinar is scheduled for Tuesday, Jan. 23 at 2 p.m. EST.  

"Your top-performing employees are the most valuable assets in your dealership. Yet, dealerships are still experiencing a sales…

I have written extensively in the past two years about conquest email campaigns and have warned dealers that most companies offering these services generate highly suspicious worthless traffic.

Most conquest campaigns generate website traffic that does not act like a consumer, does not asks questions like a consumer or researches vehicles like the other…

While the struggle to decrease unrepaired recall vehicles on the road continues, new business models…

-by Sally Whitesell for AutoSuccess Service Magazine

You know from Part 1 that women are crucial to your business. So are you making women a top priority?

If you meet the expectations of women you will exceed the expectations of…

Do you have numbers or goals that you can't seem to reach? You do all the training, all the role plays, all the walk-arounds, but can't seem to get there? Why? Don't be afraid to hold your people accountable! This week, Jeff discusses accountability and the best steps to maintaining consistency with your entire staff. Copyright 2017 Wm. Jeff Cowan

Click here to watch!…

If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch and listen.…

Gross profit is critical to the bottom line and warranty parts and labor reduce our results. The cost of training, equipment, special tools, and labor continue to rise making profit a challenge for dealerships. Our new Margin Plus program can get your dealership additional gross profit to offset the challenges. Let’s see what you are leaving on the…

 Your Customers come into your Service Department, once, twice or possibly three times a year, (if they drive a lot of miles!)

It's your ONLY OPPORTUNITY to get face to face with them! 

Let me repeat that...

IT'S THE ONLY OPPORTUNITY YOU MUST GET FACE TO FACE WITH…

This week, Jeff discusses steps for making 2018 your most successful year yet! These steps will help you maximize your potential, repeat your biggest successes, and grow exponentially! Copyright 2017 Wm. Jeff Cowan

Click here to watch now! Also available on iTunes, GooglePlay, & Stitcher. …

How is your budget shaping up for 2018? Having fun yet? This is the second part in a series of blogs on how to create a budget that will help you achieve your growth goals. In Part 1, I shared tips on how to do a SWOT analysis. This installment will tackle…

In most of the warranty policy manuals there are sections dedicated to compliance and who is responsible for which function. There are also numerous training materials that outline the responsibility of each department. In these training materials, it is stated that the service manager is the one that holds each position responsible for their own task lists.…

Click here to watch now!

This week, Jeff discusses "pulling the curtain back" and working with a daily worksheet to make predictions and project goals. This episode is perfect for managers and service advisors looking to stay on track and maximize potential!…

Phone Strategy Series Part 3

Talking to prospective customers on the phone is inevitable in the sales industry. If you are comfortable on the phone you are already ahead of many others who do their best to avoid this type of prospecting.

Getting on the phone with a potential customer doesn’t have to be a stressful situation, especially if you are prepared before you ever dial their number.

Knowing how to get someone’s attention and more…

Buying and selling today, regardless of what your product is, is drastically different now than it was 50 years ago.  Door-to-door selling is a thing of the past and most companies and products have ways to do most of the shopping or preliminary information harvesting online and without the presence of a salesperson.

This is becoming true in the automobile industry as well.  Manufacturers and dealerships are looking for ways to provide the customer with a fully online…