All Blog Posts (12,630)

Attribution: Do Auto Dealers Really Know What’s Happening?

Things have changed considerably with the state of marketing measurement and we wanted to know how dealers are adapting to new measurement tools like Multi-Touch Attribution. So, in April 2017, we decided to ask and surveyed approximately 120 dealers for our State of Automotive…

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Added by Steve White on August 4, 2017 at 9:48am — No Comments

Clarivoy’s 2017 Attribution Study Reveals What’s Really Going On With Auto Industry Marketing Measurement

Columbus, OH, August 2, 2017 -- Clarivoy, the auto industry’s most trusted source of truth for optimizing the performance of marketing campaigns, today announced the results of an …

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Added by Steve White on August 2, 2017 at 10:00am — No Comments

WILL INEQUITY/NEGATIVE EQUITY OF CUSTOMER VEHICLES HURT DEALERS LONG-TERM

Inequity/Negative equity of Customer trade-ins is an every day occurrence in Dealerships that I see today. I am starting to see deals stacking higher in F&I offices on rehashes particularly around the amount financed and term.

Is this a trend being seen nationwide by others where Dealers are asking for more money and longer terms and being rejected?

Are we heading for an inequity/negative equity perfect storm? If we keep pushing longer terms for a need of a…

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Added by Guy Manasse on August 2, 2017 at 9:48am — No Comments

Keep Going

As our company Fixed Performance enters into its 15th year helping dealerships improve their fixed operations as its founder I have to reminisce. I recall starting out without a single client and no recognition to having a wait list and traveling around on a private plane for my visits. Nobody in the car business can…

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Added by Rob Gehring on August 2, 2017 at 9:35am — No Comments

Auto/Mate Presents "Team, Meet Technology. Technology, Meet Team" in an Automotive News Webinar

Albany, N.Y. – July 31, 2017 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Mike Esposito, President and CEO of Auto/Mate, will be presenting a FREE Automotive News Power Training Webinar titled "Team, Meet Technology. Technology, Meet…

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Added by Mike Esposito on July 31, 2017 at 12:13pm — No Comments

Training New Hire to Impact the Bottom Line (video)

Click photo to play video.

Joe: It’s a pleasure to have on once again to CBT News, Sally Whitesell. She’s the founder and CEO of sw Service Solutions, and a recent speaker at the Women in Automotive Conference. Sally, we appreciate you taking the time. We know you are busy, you’re always on the road…

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Added by Sally Whitesell on July 28, 2017 at 6:20pm — No Comments

How to Accurately Measure and Track your Customer’s Full Journey

Creating an Attribution Infrastructure …

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Added by Steve White on July 28, 2017 at 9:30am — No Comments

5 Top Training Programs for Students Studying an Automotive Trade

Education is the process of facilitating learning. It is the acquisition of knowledge, skills, values, beliefs, and habits. Training is teaching or developing skills and knowledge that relate to specific useful competencies. Its particular goals are improving one's capability, capacity, productivity, and performance.…

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Added by Jennifer Lockman on July 27, 2017 at 12:02pm — No Comments

Communication: The Glue that Holds Teams Together

One very important thing some leaders fail to realize is that communication is the glue …

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Added by Bill Wittenmyer on July 27, 2017 at 9:39am — No Comments

SWAPALEASE.COM LEASE CREDIT APPROVALS REBOUND FROM PREVIOUS MONTH WITH MORE HEALTHY LEVELS

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 68.8% approval rate during June, a significant rebound from May when only 48.1% were approved. The company saw less of an influx of shoppers applying for higher-end luxury leases, which often drives up non-approval rates.

 

So far year-to-date, 62.4% of transfer applicants have been…

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Added by John Sternal on July 27, 2017 at 9:30am — No Comments

Williams Texaco

When I was a kid growing up in Wooster Ohio, my father always fueled up his car at Williams Texaco. The station was right down the street from where we lived and it had service, I am willing to bet most dealerships would love to have. We would always be greeted at the pump promptly where they would wash our windshield,…

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Added by Rob Gehring on July 26, 2017 at 9:50am — No Comments

Jumpstart Automotive Media Wins 2 Awards of Distinction in the 23rd Annual Communicator Awards

Jumpstart has received two Awards of Distinction for its 2017 website design and 2016 – 2017 Insights Book from leading international awards program, the Communicator Awards.

With more than 6,000 entries received from across the U.S. and around the world, the Communicator Awards is…

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Added by John Sternal on July 25, 2017 at 2:43pm — No Comments

To Grow Big Try Thinking Small

Every business wants to be the market leader and have success. Yet to do so, many have the mindset that it is necessary to spend more money. “Buy a Super Bowl ad,” they say. “Spend hundreds of thousands on TV and radio.” The trick to getting big isn’t always about trying to reach…

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Added by Ujj Nath on July 25, 2017 at 10:09am — No Comments

The State of Customer Loyalty

Colloquy just came out with its…

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Added by Mike Gorun on July 25, 2017 at 9:54am — No Comments

4 Tips to Master Your Dealership’s Online Presence: Show Your Assets

(Part 1 of a 4-piece blog series on vehicle merchandising…

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Added by Devin Daly on July 24, 2017 at 10:28am — No Comments

The Ticking Time Bombs Sitting Beneath Every Dashboard

According to the Los Angeles Times, Honda recently released a statement detailing how a Takata airbag killed a Florida man who was working on his 2001 Honda Accord. The vehicle was not being driven at the time and the report states that the…

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Added by Chris Miller on July 24, 2017 at 9:40am — No Comments

Why do you need a lawyer to buy a collector car?

No matter how many new technologies are introduced into cars nowadays, for some of us, a car should be one of those old-glory, roaring beasts that only you can control. You dream of owning one day, Alfa Romeo Spider, a 1971 Corvette Stingray or Porsche 911 G, or any of those old beauties from…

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Added by Tyler Newport on July 24, 2017 at 6:00am — No Comments

ARE YOU FOLLOWING THESE SAFE-SELLING TIPS WHILE SELLING YOUR RV?

There are several reasons why you might want to bid goodbye to your long-term travel buddy– your motor home. It can be anything – from a desire for a better and bigger model to an immediate need for cash. But whatever may be the case, it may not be wise to ask just anybody for help. Even if you have to say, please help sell my used RV, always approach the right person. Revealing your intention of selling your wheeled home to a stranger can not only be detrimental to your interest but…

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Added by Linda Wilson on July 24, 2017 at 4:25am — No Comments

5 Steps to a Successful Career Change

Everybody in life always wants to do what they love most, and that can help them generate enormous success and remuneration regarding finances, emotionally and spiritually. However, there are many people out there still trapped in wrong careers and ever wishing they could have something they could enjoy pursuing.

 In case you are contemplating a…

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Added by Kathy Mitchell on July 24, 2017 at 2:22am — No Comments

dE's thoughts, prayers and condolences to the Family, friends and colleagues of Alan Ram

dE's thoughts, prayers and condolences to the Family, friends and colleagues of Alan Ram



All the dealerElite Members would like to extend our thoughts, prayers and condolences to the Family, friends and colleagues of Alan Ram. We are saddened by the news of Alan's passing. Alan approached his career passion,Enthusiasm and a never ending desire help all involved in the Automotive Industry.

He was a coach and teacher at heart who made a tremendous impact on our wonderful industry… Continue

Added by DealerELITE on July 18, 2017 at 10:54pm — No Comments

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