I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR from it. Let me explain:…

One of the things I have learned about life is there will be times of great loss. You won’t get the job or promotion. You might face an illness with a family member, coworker or even yourself. You might struggle financially and be challenged every week as you try to pay your bills and meet your commitments.…

Addition of Kelley Blue Book’s trusted valuation data to FATWIN Web Engagement platform further increases engagement on trade-in tool

Indianapolis, IN – May 24, 2017 - PERQ, specialists in personalized, interactive web engagement technology, today announced that it has added Kelley Blue Book, one of the most trusted names in the auto industry, to its…

I was at a client working in the drive lane illustrating the importance of the dealership personnel caring about the customer. I randomly picked an example and started going over it. I noticed the interior carpet was dirty and needed vacuumed. A few sections of it could have really used a steam cleaner as…

Does your business depend on making sales? Watch this video if you struggle with:

• Finding the right sales team
• Generating more leads from your website
• …or you just want to make money!…

Pioneering auto technology leader Brian Boling returns as CEO to lead company’s international automotive IoT strategy

Irvine, CA – May 23, 2017  - Procon Analytics, a global leader in connected car telematics, today announced the rollout of a progressive new platform that powers a new suite of connected car products and services. The highly scalable platform has been…

Every dealer wants a nice healthy portion of their market share. But what if it was only 2 percent? Would that be good enough? Probably not.

Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that there’s a difference between 2 percent and a “good” 2 percent,…

In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they appear

In fact, consumers have become so annoyed with…

http://www.InternetSales20Group.com 267-319-6776 

Internet Sales 20 Group 3-Day Training Conference Is Looking For Speakers And Panelists

The #IS20G Training Conference is one of the most respected in the industry. The upcoming Internet Sales 20 Group will…

Planning an event soon? If so, creating a Facebook event can help you get the awareness and RSVP's you're looking for. Whether your event is for work or play, Facebook will be a key factor to make sure your guests show up.

There are a few different ways to leverage Facebook for your upcoming event. Find out how by watching this week's Hard Facts!…

Pinnacle Sales and Direct Mail, Inc. has developed an innovative solution that brings together all marketing streams and breaking the "industry standard". Everyone has seen the same mold of Dealer.com, digital marketing packages, and the cookie cutter solutions. How are these affecting your business today? Are you seeing the REAL results they promise? 

Customers are experiencing sales from 250K-300K in 5-7 days by utilizing this product. Don't take our word for it, check out what our…

While the automotive industry has seen massive technology changes in the last 5 years, there is a continuing trend where some OEMs partner with specific vendors and then take away the freedom of choice for forward-thinking dealers. Mandates are enforced where franchised dealers must choose between 2-3 vendors for a particular solution.

This practice can be…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its share of shopper interest data for the month of April, showing strong gains among domestic OEMs, and that Chevrolet passed Ford as the brand with the most shopper interest during the month (8.9%).

Chevy Gains Top Spot; Other Brands Gain Momentum

During April, Chevrolet’s share of shopper interest increased to 8.9%, up from…

If you're in dealership management you're probably familiar with the routine. No matter how great your intentions are to keep a steady sales pace all month, it’s month-end and you're playing catch up. Even worse, sometimes you believe it's going to be a great month until a nasty number shows up on your balance sheet during the last week.

Ultimately it's the…

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered only a 60.0% approval rate for April, a 20.0% decrease from March (75.0%). A year ago, the approvals rate was 69.9% during the same month.

April’s lease credit approval rate took a dip compared to last month (75.5%). Last year’s number for the same month was slightly higher, registering at 69.9%. Following the trend of…

Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation, residual value forecast, and advanced custom data analytics solutions, today introduced its next generation ValuEngine platform with a new, easy-to-navigate web interface. ValuEngine is a real-time collateral valuation tool allowing automotive industry professionals, lenders, OEMs, and dealers the ability to value their entire portfolio through a secure, on-demand, self-service…

According to Black Book® data, the average price of a used vehicle for model years 2011-2015 increased in value by 0.4% in April. Cars overall saw an increase in value by 0.7% versus trucks, which saw a 0.3% increase. All vehicles are averaging a 12-month depreciation change of –16.9% entering May.

In April, Sporty Cars performed the strongest, increasing their value by 1.8%. Vehicles in the Sporty Car category include the Dodge Challenger, Chevrolet Camaro, Ford Mustang, BMW…

The automotive industry is extremely competitive – not just locally, but also at the manufacturer level. Manufacturers spend truckloads of money on conquest marketing and brand loyalty – which you would think should be great for dealers – and, to some degree, it is.

But think for a just a second here, does your OEM really care whether your customer stays…

Ideas are only the iceberg for what's really important in your marketing campaign. On this week's #ThinkTankTuesday, Dan talks about a time that he had a great idea and it didn't end up like he had planned. Watch the video to learn how to protect your brand new ideas!

We’d love to hear what you have to say. Comment below and follow us on…