Several years ago there was an article written about working for bad dealerships and everyone was able to post a lot of negative insights and experiences. Well it is time to look at the good aspects that the automotive industry has offered all of us! Let us post the good points and make each of us realize just how good we may have it!

When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.” Perhaps not the ADD you’re thinking of – here it stands for “Another Damn Dashboard!” What dealer isn’t fed up with too many dashboards making it impossible to focus on the data?…

No matter the business niche, texting is currently a must, and it promises to continue being useful for years to come. The advantages of texting are numerous, but in a sea of texting apps, it is hard to choose one for your dealership.

“Will it meet my needs? What if it is not TCPA-compliant? What if it does not work? How much money is too much?” These are all…

In today’s competitive marketplace, women buyers are crucial for auto dealer’s success.

As the #BigDataAuthority we are thrilled to publish the all-inclusive 2017 US Women’s Car Dealer Report that shares trends, behaviors, preferences and experiences women have when Purchasing, Shopping and in the Service Drive.

It’s not enough to just ‘know’ women’s habits when purchasing a vehicle at a dealership. ‘Knowing’ doesn’t make a difference.

Dealers that are…

Change is something that is critical to your business. If you’re not adapting to the change around you, you’re bound to fall behind the ranks of your competitors!

Join Paul and Ashley on this week’s Think Tank Tuesday as they give you tips and tricks on how to conquer your fear of change in the workplace and in your personal life.…

Today’s dealerships spend tens of thousands of dollars every month to reach new customers and get them inside the dealership doors. A large amount of these funds are spent on newspapers that end up as a floor mat the next day for a birdcage. I’ve seen thousands of dollars spent on service ads, that promote super low price oil changes to drive traffic that will spend nothing on suggested needs…

Of the lease vehicle being exchanged on Swapalease.com:

• 91.2% of lease transfers exiting Michigan are domestic vehicles
• 93.7% of lease transfers entering Michigan are foreign vehicles

Here are some other additional trends that Swapalease.com has identified:

• The Southeastern region of the country imports the fewest luxury vehicle leases from elsewhere…

Unhappy Car Dealers

If I had a dollar for every time a car dealer expressed their discontent with AutoTrader and a dollar for every time they claimed that AutoTrader failed to address their concerns, I’d be a wealthy man.

Can Dealers Merchandise Their Vehicles For Free?

They can, but most won’t…

By: Laura Madison, National Director of Sales at Alan Ram's Proactive Training Solutions

The most frequent question I get asked by salespeople who want to use social media to sell cars is, “where do I start?” Many salespeople want to leverage social…

Based on our research, the average Internet Manager, Inventory Manager, Sales Manager, GSM, and or GM spend an hour a day checking out the competition. Sure, an hour a day doesn’t seem to be too long when it comes to understanding the current market place, but what if you have 3 sales managers, 1 Internet Manager, 1 inventory manager, 1 GSM, and 1 GM, you can see the amount of time that is spent each day adds up.

Also, you must consider the amount of information you can truly find by…

Road trips are a great way to experience new surroundings without having to stick to a tight schedule, but this does come with a fair share of responsibility. In addition to carefully choosing your itinerary and making sure that you don’t forget anything important, you need to get your car ready for the adventure, for the sake of your comfort and so that you can guarantee safety for everyone involved.…

One of the advantages of Pre-Paid Maintenance Programs (PPM) is that they span the generational gaps. Regardless of which generation consumers happen to be in, none of them like surprise repairs, or other expenses. That’s why dealers focus on payments – and not price – when selling cars.

Consumers want fixed expenses. When it comes to millennials, they tend…

Many companies these days, choose to hire the best chauffeur services and their associated luxury cars, to impress their important business clients. By picking them up from airports and other locations and transporting them to their business destination, they can provide their clients with a safe and comfortable journey, and of course, impress them at the same time. For whatever reason you are using a chauffeur service, you can be assured that your journey will have been planned and carried…

Where to Place Your Automotive Help Wanted Ad

You've followed all the steps and properly titled your ad, good description, key and tag words, now where do you place it? Your career tab can become an actual job board that can be indexed from Indeed.com , Simply Hired, Zip Recruiter and more. You now will be driving job seekers back…

Spirit Chrysler Jeep Dodge RAM – Automotive Parts Manager

NOW HIRING:

AUTOMOTIVE PARTS MANAGER

SIX FIGURE PLUS INCOME POTENTIAL!

Spirit Chrysler Jeep…

I will never forget selling vehicles online in the 80's.  After three years, I had my own advertising, my own customer base, my own phone pops, set my own hours, and got paid on everything.  Although most of my inquiries began online or with a phone call, I had the highest gross average in the store.

Just like your inquiries, phone pops and emails would be about…

My Company Recently launched a blog, here is an article one of my partners wrote. (Link is at the bottom)

Your People are the Lynchpins of Your Dealership

Leaving the most crucial aspect of your business for last was not by accident. Your people are the lynchpins of your dealership. You can focus on product and process all day, but people make or break the success of your business.

Throughout my career I've had the fortune to observe hundreds of dealerships, large and…

How to elect a President over the dead body of the mainstream media:

It is not really that hard.  You need to get the META data right, the…