The customer experience at your dealership is more important than ever before. With start-ups aiming to take away sales by luring customers with promises of a hassle-free buying experience, customers are starting to realize that they no longer have to sit at a dealership for hours. In fact Amazon France just sold a car…

January 1, 2017 — The Mar-Kee Group announced that 10-time National Automotive Dealers Association speaker and President of the Mar-Kee Group, David Martin, will present a sales training workshop, “Marketing Opens the Door: Closing Seals the Deal” at the 2017 NADA Conference & Expo. 

"Yesterday's closing techniques will no longer work with the tech savvy buyers,…

Getting your pricey automobile transported from one place to another is bound to give you uneasy sleep, even if you’ve sought a professional service for it. That’s because it’s common for first time seekers of this service to commit mistakes. These mistakes are about, not negotiating properly, and assuming things. On the contrary, here’s what you must do:

Compare Prices

There’s immense…

Are you having trouble making your Service Department more profitable? Don’t waste any more time not taking action! Click below and sign up for a free review of your fixed operations! My team will put you in direct contact with Me! I will personally review your Fixed Ops. completely free of charge….Now is the time to stop worrying and take action!

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People who shop online receive amazing discounts and deals on a wide variety of products, including automobiles. It’s no longer unusual for shoppers to purchase cars on the internet . There’s just one small catch – shipping. The process of shipping a car you bought online isn’t easy. In fact, it can turn out to be a very expensive and complicated system unless you have prior knowledge. You need to know the right methods if you want to pull off the job…

The Emergence of the Digital Dealership

Over the years I’ve helped numerous sales and service departments evolve to meet the needs of today’s tech savvy digital shoppers. While none have been bold enough to launch a completely digital sales process, it’s certainly on their radar as most of them realize they will have to change in order to survive.

So why isn’t F&I evolving?

Want to make enemies in an F&I…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

This week’s Black Book Market Insights report shows increased depreciation in luxury vehicles. Trucks as a whole had a greater average depreciation this week as compared to cars. However, two vehicle segments within the truck segment had solid retention and even increased their…

The consumer is the life-blood of any business, and franchise auto dealers must implement consumer centric solutions that will encourage consumers to conduct business with your dealership(s).

As you read a few of the customer quotes below, it's important to note that consumers are conducting business with dealers that are geographically located further away, and dealers that are located closer to the consumer aren't winning their business. Why? Dealers that provide Service Customer…

Driverless cars have captivated everyone's imagination and rightfully so. They are a true paradigm shifter and they have the potential to change the world. The vast majority of people would say for better while there are also those who say it will be for the worse.

There are also realists who see the potentially, but who see quite a few obstacles that will probably take much too long to solve and that might actually cause people to cool off the idea. The author of this article is…

Imagine that you attend a classical music concert. This concert has a 90 piece (90 musicians) orchestra and a conductor (the leader or guide) that communicates to the orchestra on how to play the next note(s). Now take a look at the sales department of an automobile dealership. The department has managers that usually consist of a general sales manager, one…

Auto dealers are well known for their huge support to local communities. Especially around the holiday season when they do many good deeds including toy drives, donations to food banks and a variety of other activities that have special meaning to those particular dealers. It’s noble not to “brag” about the great things we do as businesses. In fact, many repeat good-deed…

On-demand driver services such as Uber are on the rise. The approaching disruption of driverless vehicles shouldn’t come as a surprise, but dealers need to find a way to keep up with customers who want alternatives to owning a vehicle. It comes down to this: complacency can cause suppliers to lose touch with their customers. To remain successful and compensate for declining…

Purchasing the ideal headphones nowadays can simply turn into a nightmare since we must take into account the numerous technical specs, the selling price, usage and so forth. Even so, in order to make the investment less difficult it's essential to learn more concerning the options that come with the headphones provided these days.

This is why we have created…

So many times we talk about using video to communicate your message to your customers. But what’s the right way to make a video? 

YouTube Director will walk you through exactly what you need to do to figure out what type of video will work for you.

This week on Hard Facts, Samantha will show you the steps you need to take after you’ve downloaded the app. Watch the video for more information.…

One thing you can be certain of about life is that it will bring challenges. They come in various categories such as financial, career, family or health issues. Since we know all of us are going to face challenges in our life let’s look a little deeper as to how we can best address them.

A longtime friend of mine is facing the largest challenges anyone can face. The love of…

Everyone wants to get good results in their career and family life. We want to be healthy and prosperous, yet most of us fall short and never even set personal goals for ourselves. Beyond setting a goal you must take positive actions with the plan on how you hope to achieve your desired result.

This time of the year is perfect for developing your action plan for the…

No matter what your position is in life one of the things we all face every day are distractions. If you desire to improve your quality of life then you must learn to recognize and reduce the distractions you face on day to day bases. On a typical day you’re likely to be bombarded with people interrupting your current tasks to take care of their immediate needs. You might be…

Most dealerships want to operate in a manner that they will be considered green. Normally however, going green is costly when compared to today’s methods of operation. There is one exception I’ve been made aware of that saves time and money for dealership operations. In the near future, service departments will all be faced with the need to go paperless. Storage requirements for…

Today’s dealerships require that each department generates profit. Body shops have often been challenging as they are limited by insurance companies on what they can charge for labor and paint and materials. Body shops also get squeezed on parts gross profit and lately have additional requirements to order and price through the website the insurance company owns or manages. Body shop processes are…