"If it were possible and practical, most people would never set foot in a car dealership when purchasing a vehicle."

The title of this post, along with the introduction were quotes from a recent article that appeared in Money. The survey and results were conducted by Accenture. Complete article available here.

It's no surprise that consumers aren't excited about…

The automotive industry, while very complex and diverse, has one unified major flaw. This flaw can directly affect every dealership in the country. It may or may not have a detrimental effect on the store's performance, as well as the reach and sustainability of the dealership itself. What is this massive issue? It’s simple; Vendor Herd Mentality. To…

Sell More and Stress Less With Intelligent Marketing

Times change. Not everything that worked for businesses 5 or 10 years ago is going to work as well in today’s evolving marketplace. This is true for merchandising techniques, sales pitches, and customer service practices.  And it’s absolutely true when it comes to marketing strategies.

The mindset and knowledge base of consumers is always changing, and in recent years, there’s been a shift…

 White Paper from eLEND Solutions with Huntington Beach Chrysler Dodge Jeep Ram examines how a simple driver’s license swipe, and a new process can set financing pre-qualification in motion, reduce transaction times and increase closing ratios

Foothill Ranch, CA – August 4, 2016 – The time it takes to complete a purchase transaction in the dealership can be shorted by sixty minutes with the simple swipe…

Stand out on your drive in the morning and watch your customers. Do they appear to know where to go and what to do? Or are some of them parking and walking in while others are driving their cars into your service drive? When they do drive in, are they staying in their cars, or leaving them to walk to the advisor’s desk?

Inconsistency…

Finding Your Hero

 

Recently I was visiting a client, Sam Leman Auto Group in Bloomington, Illinois, and witnessed something worthy of this week’s newsletter. The Bloomington Chrysler shop was very busy with the…

http:www.InternetSales20Group.com / 856-546-2440 

The Internet Sales 20 Group Is Looking for SPEAKERS & Panelists For #1S20G 9…

Whilst I was in Bali recently on a family vacation, I was absolutely blown away by the amazing way we were treated, specifically by the staff at the Sofitel Nusa Dua and I wanted to share the 10 customer service lessons I learnt that I believe are very relevant to you in the dealership.

This Week in Social Media

News for the Week of August 1

Twitter Searchable Stickers

Twitter recently rolled out …

A CRM can be the most complex and instrumental part in the success of the dealership, but too many are either using the WRONG CRM and/or simply not utilizing it properly. Using a CRM properly can benefit the dealership in more ways than many could imagine. A CRM can streamline tasks that are all located in one…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

How to Turn Millennial Car Shoppers into Car Buyers for Your Dealership

More and more millennials are in the market for cars, and dealerships must take notice and make millennial outreach a priority.  The generation of Americans born between 1980 and 1995 are leading a change in purchase behaviors and trends. Growing up in a digitally-connected…

With all of the recent epiphanies that thought leaders in ours and other industries that businesses should be spending time and effort cultivating relationships, spending money and basically treating customers right, I thought it time to re-visit this whole “customer loyalty” phenomenon. Customers don’t really care about car dealers, do they? I mean, dealers are ranked below…

According to the Pew Research Center, 71% of online adults have a Facebook account—a statistic that, in itself, gives way to quite a bit of insight.  Social networking, sharing, and marketing have become the norm in our hectic day-to-day lives, and busy consumers are demanding more online interaction for brands to earn their trust.  But have you thought about how your dealership can benefit from all that…

Urbandale, IA--August 1st, 2016--Flick Fusion today introduced 360VR, a groundbreaking product that allows auto dealers to create and showcase virtual reality (VR) customer engagement videos on their websites, in email marketing, on social media, in mobile ads and on third-party auto shopping sites. Flick Fusion is first-to-market with a product designed exclusively for auto dealers that will revolutionize the way auto shoppers experience walk-around…

Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your conversion rates. Watch Samantha in this week’s #HardFacts to uncover what these features are and how it can help your business.

Price ad extensions are the most useful to every business because it has everything to do with offering a product or service…

Do you remember the days when your mailers were based on actual sales events? Let’s go back in time: back to the days when the sale ran for eight hours only or was valid for just two days—not five. The idea was to crowd the showroom and create a buying atmosphere with a real sense of urgency, as opposed to a trickle of customers over the course of a week.  Sales days…

68% of Instagram Users Aged 13-24 Interact With Brands Regularly from AutoAlert on Vimeo.

Instagram is more popular than ever before, especially for businesses that want to…

Purchasing a used motor home is a great money-saving decision. However, to make the most of it you need to follow a few steps right after you bring home your rig from the dealer. Following are the five basic things that you must do.…

The recent news of Cars.com’s acquisition of DealerRater is creating a stir, basically because a review GIANT will be born when the transaction is completed next month. The new Cars.com will have the largest dealer review platform in the industry, with more than 4 million consumer…