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We are in the last week of July and no…

A little over a year ago, the founder of a credit card payment processing company made an unorthodox move that resulted in some very mixed reactions and a whole lot of media attention. Dan Price, founder of Gravity Payments, cut his own salary by 93% (from $1 million to $70,000 per year). He did this so he could pay every single employee the exact same amount - $70,000,…

Cars Are Getting Older.....And They're Going To Need Repairs! Which most American's cannot afford.

Why Dealerships Should be Using Facebook to Target Auto Shoppers

Shopping for cars on Facebook happens more often that you may realize. Did you know that nearly a quarter of prospective car buyers use Facebook for researching their next car purchase? According to Turning…

This Week in Social Media

News for the Week of July 25

Periscope Replay Highlights, Tweet Embedding, and Live Autoplay

Periscope has been busy adding new features, and users can look forward to checking out the latest, such as Replay Highlights, Tweet Embedding, and Live Autoplay.  The new features make it…

We live in a world where we're tricked into thinking we know the bigger picture.  In reality, we don't!

Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world.  From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.…

This is for those special wonderful crazy people with an idea who are about to throw caution to the wind and become an entrepreneur. For those who are about to abandon comfort and security for a 200 miles per hour roller coaster ride that has never been tested.

This is for those people - men and women, young and old - who have quit listening to the doubters. This is…

These days, most companies have a social media presence. Some are healthy and vibrant, while others merely exist. Regardless of how well any particular company presents itself on these channels, social media has transcended beyond the term “social media” and could now also be said to be a:

1. Marketing channel
2. Content distribution channel
3. Customer…

Who is going to be the most ideal customer to purchase from your dealership? The question so many ask, and so many wish they had the answer to. The obvious answer would be an existing customer, preferably one who purchased their most recent vehicle from you. Your dealership has already built a…

Brand Awareness is Meeting Brand Reputation

Opinion Elites are growing in numbers.  Opinion Elites use online brand reputation websites before they make a purchase.    Researching your brand reputation is especially important to Opinion Elites if they have no prior knowledge of your business.   In other words, word of mouth…

Occasionally at our workshops, someone will bring up the subject of “power closing phrases”. The discussions that follow are very lively, quite humorous at times, loads of fun, and they include everyone sharing their own power phrases, their ideas about closing on the final objection, and experiences when using them.

What I thought I’d do is share with you what I…

Hi,

It's me again. Me who you ask? Stan Sher, founder and President of Dealer eTraining. Yes, I know it has been a while since you have heard from me. But I am still here. I never left and I never will. I just enjoyed my peace and quiet for 2 years while working and doing my thing. But guess what...

I am here to tell you that there is a…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

Incentives on a lease and purchase often vary, and the vast majority of car shoppers do not realize this difference. Finance Incentives Options (2 of them) are usually: Option of cash rebate (example: $2k rebate); or low interest rate over a period of time. Lease Incentives Options (3 of them) are usually: Different cash rebate; different subsidized interest rate; or a subsidized residual value. 

“The art of the deal is different between financing and leasing, and the makeup of…

69% of Executives Believe Social CEOs Boost Company Credibility from AutoAlert on Vimeo.…

Let's get serious.



Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel. It's ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.



Don't let your marketing strategy become all about selling your product. Make sure you're providing a solution to the…

Customer expectations are continuously evolving, and for businesses, it’s a matter of keeping up or getting passed by as shoppers look for opportunities that meet their needs in the most efficient and affordable ways.  Dealerships are seeing the changes that have been brought on by technology as they see less foot traffic in their dealerships, yet still sell vehicles to consumers who are more educated about what they’re buying.  Now, more than ever, it’s essential to meet shoppers’…

It's easy to make a case for "no." Consumers connotate "express service" with an hour or less. Unfortunately, too many consumers experience a 2-3 hour express service, and the end result is customer defection.

There are dealers that are very efficient, and provide consumers with a true express service experience. Unfortunately, those dealers are the exception. Express service is essentially going the way of "complimentary car washes"; soon to be obsolete.

I believe that…

Selling to women has been a topic in dealership training for years. But this technique of differentiating women from men as decision makers, as unpopular as it may seem, is flawed. Gone are the days when a wife would make the introduction, choose her favorite vehicle, and the salesperson would then turn their focus on how to convince the…