Timonium, MD – March 21st, 2016-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions to auto dealerships, warns that the biggest security threat to auto dealerships is the employees. International crime organizations are targeting auto dealers, among other service businesses, with sophisticated and targeted email scams designed to trick unwitting employees into performing actions that…

Snapchat is a major tool for reaching customers in the 18-24 age range. Many marketers and business owners are still learning the full power of Snapchat how it can creates 
a stronger brand through social engagement. 

On this week’s Hard Facts, get tips and tricks for how to infuse Snapchat with your current marketing strategy and reach more shoppers than ever. …

1. You Enjoy Nice Cars…

In September 2015, AutoNation CEO Mike Jackson announced that AutoNation would discontinue selling any vehicles – new or used – with open recalls. This new policy includes not just those vehicles intended for retail, but also vehicles headed to wholesale buyers. The decision, while admittedly costly, is one that Jackson believes is the right decision as consumers buying…

Siri is a virtual personal assistant that allows iPhone users to use their voice commands to operate their devices. This was first introduced with the launch of iPhone 4S and was believed…

The residents of Missouri and Illinois had a rough start to 2016 after the…

It’s inevitable. Businesses grow and, as they do, many look for ways to automate processes. Dealerships do it with auto-responders. Many companies have automated phone trees which circle you around pressing 1s, 2s and 3s, driving you mad as you can never reach a live person for help. Customer service inquiries are responded to by e-mails you cannot reply to. Is it just me or…

Buying any new or used car is a big undertaking. Alongside the financial commitment that a new vehicle will entail, you will need to consider the practicalities of your new vehicle. For instance, do you regularly need to rive off-road or are you particularly concerned about accidents and the risk of injury when driving? Environmental concerns are important to many people; this has led to the rise of the hybrid and the all electric vehicle; the majority of manufacturer’s has something to…

Are you struggling to pick the right car for your business? Here are some tips to selecting the perfect car for you.  https://ukfleetsolutions.wordpress.com/2016/03/17/choosing-the-right-car-for-your-business/

Jaguar is known as a prestigious make; they have been existence for many years and have established a reputation for building vehicles that offer both luxury and high performance. They are responsible for many iconic vehicles such as the E-Type Jaguar; in fact they are often used by heads of state as they offer comfort and performance; in case of a threat.

Vehicles with these credentials; however, do not come cheaply. Part of the appeal of owning a Jaguar is the high standard of…

The world of technology is changing fast; here's what dealers need to know:

1) In 2015, there were 18.2 billion devices connected to the Internet. By 2020 that number will increase to over 50 billion devices, or 2.5X the current amount

(Source:…

How well do you adapt to new techniques for improving sales? Are you up-to-date on the latest buying trends of the ever-growing women buyers’ market segment? Are you confident your departments meet the needs of women, who now buy half of all cars and influence 80% of the purchases?

Adapting to change to Surge ahead of the Competition

Today’s information-driven world allows dealerships to collect and analyze customer intel to help fine-tune sales and service…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Tell Your Story

A story can separate a business from its competition by establishing a unique identity customers can relate to. This week, I'm analyzing the difference between a business with a real story and one that simply pushes price. 



Watch this week's Think Tank Tuesday to learn how you can create brand loyalty for your business with a unique story.…

In this age of always-connected consumers seeking instant gratification 24 hours per day, consumer engagement and the customer experience are more important than ever in order to earn that elusive thing: Customer Loyalty. Consumers are more independent than ever before. They’re tired of chasing automated phone systems and having to tell their story multiple times as they get…

The Challenge

 

No matter who you are or what you do, one thing we all have in common is challenges in life. It might be your finances, your health, your family, or it may even be the workplace. Challenges never come into your life at a convenient time, and they can’t be scheduled. Your approach and…

Without a doubt, data has become the currency that fuels competitive advantage in today’s economy. The concept of data-driven marketing has become an integral strategy across a broad range of industries, and the automotive industry is certainly no exception. Consumers expect relevant messages delivered across the channels they prefer and at the timing they choose.…

Black Book, a division of the Hearst Business Media Corporation that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced an exciting, collaborative partnership with DRIVIN that will deliver real value to their extensive network of over 10,000 active dealerships. 

Black Book will be the exclusive vehicle valuation service provider to DRIVIN’s proprietary, inventory trading platform that analyzes over 2M VINs every day to source,…

Urbandale, IA--March 14th, 2016--Flick Fusion announced today it has recently produced its 10 Millionth vehicle inventory video. The video originated from Gibson Truck World, the #1 used truck dealership in the world. Gibson Truck World creates and uploads its inventory videos using the Inventory Online Vehicle Marketing Suite from HomeNet Automotive, a leading vehicle merchandising and online distribution company, and a preferred vendor for…

Timonium, MD – March 14th, 2016-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions to auto dealerships, announced that its president, Erik Nachbahr, was recently appointed as a new member of the Automotive Resource Network (ARN) Auto Retail Committee. The committee is charged with delivering auto retail educational programs and in-house customized training to auto…