Google has said they are testing their self-driving car prototype this summer on the streets of California. Are we, as humans, ready to give up control of driving ourselves?

            If you were to visit Google’s page endorsing their self-driving prototype you will be greeted with some staggering statistics. The likes of which include “94% of accidents in…

When business owners think of SEO, they most likely think of ranking #1 for the most obvious search terms in their area. And while those are arguably the most high-value single targets for your SEO efforts, these terms, such as "[SERVICE] in [CITY]," are also the most…

Google Penalties on your website

This article: Google Penalties Explained & Common Reasons Websites Receive Them (A Complete Guide) shared…

When you have been managing a quite considerable marketing strategy for the Car dealership but nevertheless, have not noticed any changes to the sales and interested clients you obtain into your lot it might be time and energy to reform your marketing strategy. Among the biggest reasoned explanations why auto marketing campaigns fail to see any effect is basically because they crash to…

Sophisticated vehicle features, technology and add-ons are one of the reasons why transaction prices have increased on new cars and trucks. But Black Book has noticed that these "fully loaded" vehicles are experiencing more depreciation than their "base model" counterparts. One reason for this is that the typical used-car buyer is still shopping for value rather than technology, which means the fully loaded model is often found near the similar price of a base model.



As an…

Women visit 30% more dealerships than men when buying a car. Several factors contribute to this variance. According to KBB, women are twice as likely as men to be undecided about which car they want. Add to this the fact that women are less confident (38%) about car buying than men (58%), and take longer to make a decision; 75 days for women vs. 63 days for men.…

If you are looking at your month and aren’t happy where you think you will end up DO something about it.

DO: verb 

1. To perform (an act, duty, role, etc.):

2. To execute (a piece or amount of work):

3. To accomplish; (finish; complete):

4. To put forth; (exert):

5. To be the cause of (good, harm, credit, etc.); bring about; effect.

6. To render, give, or pay (homage, justice, etc.).

7.…

Have you ever heard the statement that “Life begins outside of the comfort zone?”

The Comfort Zone is certainly a place that beckons us all at one time or another.  Resisting the allure of resting on past or current success is not that easy at times, and when we are doing okay and the pressure is off it can be easy to give in and put…

Social Media News for the Week of August 17

Twitter Character Limit

The private side of Twitter saw a big change this week, as the social media platform removed the 140-character limit from direct messages. While the public…

An article published on Wards Auto shared some interesting views from a recent session at the Automotive Customer Centricity Summit. The article stated that John Finkel, director-client experience and training for Nissan’s luxury unit, Infiniti, does not believe that a 1-hour car…

Here's How to Turn Your Autoresponders into a Powerful Sales Tool!

Too many dealerships are guilty of having poor e-mail autoresponders. You’re missing an amazing sales opportunity if your autoresponder is lacking. Watch now to generate more sales, build more trust, and skyrocket engagement with these simple steps.…

Analysis by IHS Automotive, Commissioned by CallSource, Reveals Auto Dealers are Missing Out on Important Phone Leads

Westlake Village, CA – August 18, 2015 – Over eighty percent (84%) of a dealership’s inbound sales calls are not converted to a sale…

Hispanic Consumers Are Serious About Shopping

As marketers and businesses reach out to Hispanic consumers, one thing is clear: the range of shopping behaviors and attitudes among this segment of the population varies greatly depending on several factors. Shoppers show preferences based on factors such as what is being purchased, why they…

Turning Social Media Into Sales

By: Susan Givens

Like Us. Friend us. Share us. Retweet us. Pin us.

Five years ago, none of that would have made any sense. Now, when it comes to marketing, it’s all you hear.

Having a presence for your dealership on social media sites is all well and good — conventional wisdom tells us it’s a mustthese days — but when it comes to converting that presence…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

According to Black Book editors, trucks have started to see depreciation rates pick up steam over the last few weeks, highlighted so far by their largest weekly drop of 2015 this past week (0.41%). In looking at the…

I almost titled this post “Perfect Data Matters,” but because it is one of the MOST IMPORTANT blog posts I’ve made this year, and because that title is so stinking boring to you and your managers, it would guarantee the least amount of interaction.

And that is sad. Perfect Data matters.

As boring as that sounds, not only does Perfect Data matter, it matters more than the Up getting out of their car right now. In fact, compared to Perfect Data in your CRM, that Up is…

Chapel Hill-based provider of digital marketing platform, data analysis, and client support services announces 3-year revenue growth of 215%

Chapel Hill, N.C. – August 12, 2015 – What do Yelp, Pandora, and Timberland have in common? These three companies—and many more—first gained early exposure as members of the Inc. 5000, Inc. Magazine's annual…

Earning Hispanic Consumer Trust Through Communication and Empowerment

Think about the brands that reach you and catch your attention, whether television ads, ink and paper, or online.  How do they speak to you?  How do they approach you as a consumer?  Chances are, your favorite products are delivered to you courtesy of companies that have taken considerable time…

Bockius’ presentation “Big Data Strategies to Capitalize on Your Used Car Marketing” will be co-presented by Tom White, Jr. from Subaru of Wichita; Bockius and White were selected to speak by auto dealers in a highly competitive process; joining an agenda with four award-wining authors and other industry experts

Austin,…

Social media is a great place for brands to get their message out to the masses using video. Not only are more people watching video on Facebook, but the platform itself is also giving it extended reach in order to entice marketers to publish more video on Facebook. Another really great (for marketers) feature of video on Facebook is that it autoplays in a user’s…