Yesterday people received my latest Sales Tip that was completely blank!
While my pride would blame "the internet” or “blame “someone else” the honest truth is I setup a twice weekly sales tip, but didn’t get around to writing it before it was sent automatically!
I believe if you want to win in sales longterm, and build lasting relationships with “guests”, you must take full responsibility for your…
Added by Dave Benson on July 14, 2015 at 9:24am — No Comments
Auto dealer marketing efforts will continue to be successful if you are the right way. Dealer marketing is more important aspects of the sales. There are many specialty mailing lists are available in the automotive industry to get the no. of the clients.
Added by Martin Denial on July 14, 2015 at 5:08am — No Comments
For training to be effective three elements need to be present; you need to have:
Education, simulation, and accountability! Let me just expand on this. If I want to train in golf, I don’t just watch golf on TV. While watching golf on TV I may become educated in golf, but then I need to train through simulation. I would need to go out and hit bucket after bucket after bucket of balls to get…
ContinueAdded by Alan Ram on July 13, 2015 at 3:09pm — 2 Comments
Swapalease.com, the nation’s largest car lease marketplace, released results of its latest survey asking how interested consumers are to Tesla’s manufacturer-direct model when car shopping. According to the survey results, 67.4% of women and 75.0% of men are “all in favor of it”.
The online survey was presented to more than 2,500 consumers across the U.S. from May 10 – May 30, and the purpose was the find out if car shoppers are interested in buying or leasing a car directly from…
Added by John Sternal on July 13, 2015 at 1:39pm — 2 Comments
Urbandale, IA--July 13th, 2015--Flick Fusion Video Marketing (www.flickfusion.com) announced today a new partnership with Cargigi (www.cargigi.com), a provider of vehicle syndication, marketing and advertising services to auto dealers nationwide. Cargigi selected Flick Fusion's live Human Voiceover Videos (HVO) to provide audio voiceovers for the Full Motion video listings it produces for its auto dealer…
ContinueAdded by Brian Cox on July 13, 2015 at 10:29am — No Comments
Digital Marketing plays such an important role in a business’s success today that it is easy to forget how young this medium truly is. It has, in fact, experienced a growth explosion that is historically unparalleled. A new innovative marketing product seems to emerge almost on a daily basis. And everyone promises that if you use this new “insert buzz word here,” then you…
Added by Timmy D. James on July 13, 2015 at 8:35am — 6 Comments
We just finished a 30-day, full (email, phone and text) internet sales mystery shop of 21 dealers for a 20-group presentation I’m delivering next month. Of the 21 dealers we shopped, only five sent an auto-response to the inbound e-lead. Five! This means more than 75% of the dealers did not use an auto-responder.
The 20-group I’m addressing is a mixed group with mostly GM dealers; and it’s interesting that only one of the General Motors dealers used an auto-response. This…
ContinueAdded by Steve Stauning on July 12, 2015 at 12:18pm — No Comments
I Got Retargeted and It Works
You need to use Dynamic Retargeting. On this episode of Hard Facts, Samantha explains how it works, and how you can use it to sell to indecisive shoppers.
Added by Paul Potratz on July 10, 2015 at 4:52pm — No Comments
(This is an excerpt from our 2015 Mystery Shop Study which provides lots of free best practices and other great advice for dealers.)
OEMs, dealer groups and even Dealer Principals expect much more from their internet sales efforts today than…
ContinueAdded by Steve Stauning on July 10, 2015 at 4:05pm — 3 Comments
The National Highway Traffic Safety Administration has been battling with lawmakers in an effort to gain additional funding in order to handle – amongst other things – the 33.8 million Takata airbags recalled. In the most recent hearing, the NHTSA Administrator, along with several senators provided…
Added by Chris Miller on July 10, 2015 at 8:51am — No Comments
Added by Dave Benson on July 10, 2015 at 5:54am — No Comments
Added by Paul Potratz on July 8, 2015 at 3:48pm — No Comments
Try Again
Two of the most important words in our language are “try again”. If you consider every major accomplishment in the world today the individual responsible for it said those words often. Thomas Edison invented the light bulb, and when he stated, he had over…
Added by Rob Gehring on July 8, 2015 at 11:07am — No Comments
Whether you’re in PR, linkbuilding, or other forms of digital marketing, one part of your job might be reaching out to bloggers with requests for coverage or links. As a veteran blogger, I’ve been sent thousands of pitches and replied to only a small percentage of…
ContinueAdded by Mark Frost on July 8, 2015 at 10:52am — 1 Comment
A recent article in Automotive News relayed the story of Obi Obeke and how he had sold 39 cars to world-famous boxer Floyd Mayweather. The article explains how Okeke has been willing to do whatever it takes for his client to keep him…
Added by Mike Gorun on July 8, 2015 at 8:46am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. This edition also includes the monthly Specialty Markets report. Click here to download the full report.
The Black Book editors saw a few interesting changes during the July 4th holiday week, especially with large declines in the Crossover segments as…
ContinueAdded by Black Book on July 7, 2015 at 5:02pm — No Comments
According to Black Book® data, the average price of a used vehicle for model years 2009-2013 declined -1.6% in June, compared with -1.2% in May. Domestic cars changed -2.8%; import cars changed -2.4%; domestic trucks changed -0.8%; and import trucks changed -1.0%. Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2015 depreciation near -14.5%.
Entry-Level Cars felt the strong post-tax season slump, falling -4.7% in…
Added by Black Book on July 7, 2015 at 3:35pm — No Comments
There have been several studies in the automotive industry that have conclusively answered this question with hard data and compelling reasons why it is the way it is. Unfortunately, these "conclusive" studies often point in opposite directions and always seem to be conducted by companies that lean in one direction or the other.
Which is better for search PPC,…
ContinueAdded by JD Rucker on July 7, 2015 at 4:41am — No Comments
The AP Challenge is designed to reward high school students by testing their knowledge through AP Exam testing. If they achieve a score of 3 or higher they will be eligible to win one of many available prizes, including a brand new Ford Fiesta!
They must also be present at …
ContinueAdded by Jonathan Morales on July 6, 2015 at 1:30pm — No Comments
In the world of digital advertising, there are three primary components: targeting, messaging, and landing pages. So much emphasis is put on targeting such as PPC keywords or display ad placement. After that, the focus is often placed on the landing page, particularly with the debate over whether to point visitors towards a specific landing page or directly into…
ContinueAdded by JD Rucker on July 5, 2015 at 10:07am — No Comments
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