Customers increasingly expect businesses to have a social media presence. The key however, is to not just have a presence, but to then use that presence to interact with customers. When customers engage with you, it’s important to give them an indication that you are, in fact, listening. Of course, to accomplish this, you must be paying attention in the first place. If you…

In the automotive market developments are constantly surfacing that don’t just hint at a world of interconnected and automated driving, they scream it. Two tech giants we don’t normally associate with cars are poised to disrupt the market. Google’s push to get an autonomous car on line has been going since 2010, and Apple has been secretly working on a car…

Over the last month, there has been a lot of noise about the lack of transparency between some SEM companies and their automotive clients.

Showroom Logic founder Patrick Bennett provides an insightful look at why it's critical for a dealer to have access to have more than just access to their Google Analytics account - they need access to their Google Adwords and Bing Ads accounts, as well.

He discusses why Adwords tools such as Quality Score need to be actively monitored by…

Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while the car was in the dealership’s care, or because of faulty service work. You might find it challenging to deal with these customers, especially when you don’t believe your team is at fault. So what is the best way to handle them?

To help answer…

If someone tells you donating just comes to them easily who have a lot of money, then do not believe them. Charity or donating something comes easily to those too who have a junk car. Yes. Having a…

There is genius in simplicity!  So why do we complicate this Customer Experience Economy we live in today.  Each of us are consumers.  We have needs (rational behavior).  We have wants (emotional behavior). Pretty simple! 

Business is an entity.  Business has Personal Brands of Business representing the Business to consumers and customers, and Business…

Quit doing the same thing over and over, expecting to achieve a different result. If you are not happy with the profit margins of your service department, join us for our upcoming Service Management training seminar. Learn how to increase your revenue, set realistic goals and improve your overall quality of life.

Don’t let yourself become insane.

This class is…

All Car Segments Declined While Full-Size Vans Increased  

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.

The team of Black Book editors are seeing more signs that the summer slowdown is taking shape. All car segments saw a decreasing change in values this past week, and comments straight from the lanes tell us dealer…

Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it just doubled the number of vehicles that are subject to recall to 34 million – that’s one in seven vehicles on the road today – and the largest recall in automotive history. Since then, consumers have been flooding the NHTSA website, searching to see whether their…

But Do You Consider Yourself Charming?

How do you increase sales as a salesperson? If you're in sales, you better be charming. On this week's Think Tank Tuesday, learn the four steps you need to follow in order to be interpreted as personable, instead of creepy.

• Understand what being charming truly means!
• How to start building connections that lead to…

http://www.BradleyOnDemand.com 856-546-2440 Make Money Mondays with Sean V. Bradley - Increase Website Traffic & Leads

There are over a million instructional videos online, and 70% of them contain "How To..." in the title. This week, Samantha explains why its so important to have instructional "How-To" videos on your website.

Also take the "How-To" Challenge! Submit 5 of your "How-To" Videos and submit them on this week's Hard Facts to get a free prize package…

http://www.InternetSales20Group.com 856-546-2440

There is a MASSIVE Disconnect Between the Showroom Sales & Internet Sales / BDC Departments... Watch This Vide

This was the video intro for my Keynote at the recent #IS20G 7 in New York

A recent article in Auto Remarketing reports how Penske Automotive Group is using recalls to increase their service business through recall work, but also as an opportunity to sell more vehicles. “I think recall business is good,” Penske Chairman Roger Penske, stated. “We…

I recently wrote a blog for NCM, Up to Speed, titled: There is Good Failure and Bad Failure. That idea had been floating around in my mind for a while, and since I wrote that, I have noticed other articles in several other places essentially talking about the same concept.

I know from my many years in the retail side of the automobile business, that there is an unintentional…

Life in the retail automotive industry is taxing. Managers and employees work long hours and, in many cases, are with their co-workers more than they are with their families. Miscommunications, tension or arguments can detract from the efficiency of the dealership, and thus decrease overall profitability.

Technicians and service advisors work very closely…

Who doesn't get excited about organising their big day? Whether you spend years planning the event, or arrange everything in just a matter of weeks, every wedding is as unique as the bride and groom.



Help planning your special day



If you are getting married and are looking for hints, tips or handy checklists to help you, take a look at this…

LEASE OFFERS HEAT UP AHEAD OF MEMORIAL DAY SALES





Swapalease.com, the nation’s largest car lease marketplace, reports several aggressive lease deals in May according to its Wantalease.com new lease online marketplace. Fifteen popular cars and trucks are being offered this month with monthly payments of $200 or less.



Five cars are offered for less than $149 per month, headlined by the Chevrolet Malibu LT, which can be leased for $149 monthly and…