Graduating from college is a huge accomplishment, and many college grads celebrate the occasion by starting their new career with a new car. Whether you're a woman has recently finished college or you're a Mom helping one of your children make their own first auto purchase, you should…

SEO With A Guarantee

    SEO WITH A GUARANTEE?

 Tired of Broken Promises? If you could be on the 1st Page of Google, with a money back guarantee, would you the be type company that would close and take care of those leads?

 The Great Recession of 2008! Remember the Great Recession of 2008? How everyone was impacted…

I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere in the dealership for the future purchase of parts,…

I recently visited Copenhagen, Denmark to speak to Danish dealers on how they can sell more. This week on Think Tank Tuesday, watch the entire presentation!

• Over an hour of exclusive strategies and dealer questions!
• Learn from the experience of Danish car dealers.
• Create strategies for every step of the sales…

Car Values Continue the Slide Down While Pickups Remain Strong  

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

This week, the Black Book editors received feedback from the lanes with comments such as: “Dealers feel that the…

Auto dealer-branded, consumer-facing mobile app is recognized for its exceptional value in the business-to-business product category: Driver Connect is increasing appointments, visit frequency and incremental revenue for auto dealership service departments

Jacksonville, FL – May 19, 2015 – DMEautomotive’s groundbreaking mobile app for auto dealerships, Driver Connect, was named a Finalist today in the…

Black Book Lender Solutions announces it has released its latest white paper, “Collateral Insight Is Critical To 84-Month Auto Loans”, where Black Book takes a look at how collateral data impacts the decision to expand a portfolio with longer-term loans.



Several factors are driving longer-term auto loans today: The desire to expand lender portfolios; rising vehicle transaction prices; and the need to…

FOR IMMEDIATE RELEASE

Urbandale, IA--May 18th--Flick Fusion (www.flickfusion.com) announced today that the Cardinale Automotive Group (member of the Cardinale-Group of Companies), one of the nation's top Internet auto retailers with 17 stores in California and Arizona, has increased sales velocity 36 percent since it switched to Flick Fusion for its video inventory marketing needs. In May 2014, the Cardinale Automotive Group's…

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – May 18th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it has received a Platinum award in the 2015 Auto Dealer Monthly Dealers' Choice Awards. This year marks the second time that Auto/Mate has received a top ranking in the publication's annual award program, which recognizes the industry's best product and service providers. Winners of the Dealer's Choice…

People aren’t watching your commercial or video because they want you to sell them your product. They’re watching because they want you to sell them a solution.

In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea is that you want to tell the consumer why they need a…

Pulse rates are different depending on what artery you check and what method you use. Checking someone's carotid artery by hand can yield a slightly different result than taking it with a machine through the brachial artery. The same thing happens in the car business, which is why I like to talk to different people from different parts of the industry.

Today,…

Whether you are looking to buy or sell your vehicle, it is important to get an accurate and unbiased valuation. Nowadays the question ‘what is my car worth?’ is one that can be answered easily, thanks to online services where users can get near-instant quotes based on entering a few details. However, online quotations offer valuations based on the current market prices of similar models and the details you enter such as the vehicle’s mileage.



Ways of getting a Vehicle…

Breaking routines can be difficult, but proper change yields long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.

Facebook has once again tweaked it’s algorithm in a way that further decreases the reach of posts by Facebook Pages. After steadily decreasing organic reach to 2 percent or less, and forcing companies with Facebook pages to spend money to reach their fans, Facebook has now decided to prioritize content posted by a user’s friends and family, (i.e.: their network) over those…

NJ Custom Garage Flooring Install of RaceDeck Tiles by One Day Projex! 

We recently completed a RaceDeck Custom Garage Flooring Installation in Monmouth Junction (Middlesex County). If you have an inclined garage floor like this client and his brand new BMW M3, an epoxy coating will not work too well which is why we did a…

As part of doing business in today’s fast-paced world, inevitably we all have to adopt new technology to make things run more efficiently.  Whether it’s a CRM, a call-tracking system, or a new DMS, it’s not usually met with a big welcome from all employees when the time comes to implement it. Most people don’t like change. Not necessarily because they are afraid of it, but…

It seems these days everyone is pressed for time and running a million different directions. Because of this, your team can feel disconnected and often times alone in their jobs. They don’t get quality time with their supervisor and never get to really hear what is going on in the department or business. They have questions like, “are we doing well or not,” and “am I doing my job to your satisfaction, “or ”am I about to be the next ex-employee?” Most of the time employees…

Many of us in the marketing department have been trying to reach prospects and customers by email since time began.  The problem is that response rates (opening, reading and taking action) are droping like a stone.  On average an email is only opened, even by someone who knows you 8-11% of the time. And response rates are under 2%.  But text messaging (also known as SMS) can get as much as a 75% open rate.

According to a study posted on …

Nearly 70% of active service customers are within the manufacturers warranty (1-3 year old vehicles), leaving a retention rate of only 30% after the warranty expires. The BIG question is WHY are dealers losing 70% of their active service customers when the warranty expires? 



Three Main Defection Points 



First Oil Change 



Believe it or not, a majority of customers never make it back to the dealership for even their first oil…

Many times technicians and advisors recommend services based on the latest program that compensates them financially for selling it to customers. Listen to this call by clicking the link below, and find out the Fixed Performance approach to recommending services for your customers...you won't regret it! Unless you don't want to sell more work and retain your customers? This…