By Bradley Orr

I started my career in the car business selling Oldsmobiles. Since then, I have managed used cars, reconditioning and sales — and I was also a wholesale dealer. I’d like to believe I know the business’s challenges.

One challenge every dealer faces is making prudent decisions — often quickly.

A…

PALO ALTO, CA, October 23, 2020 – The Next Rapid Recon, the efficiency standard in reconditioning time-to-line workflow software,  announced today several efficiency and usability advances enhancing the user experience.

This User Interface (UI) advancement makes the Next Rapid Recon the most robust and advanced dealership software system for improving reconditioning time to line (T2L®), speed to sale and used car…

Sale of Continental Acura, Continental Audi and Continental Mazda dealerships highlights the strength of the buy/sell market, marks 93^rd Kerrigan Advisors-led dealership sale since 2015

Irvine, CA, October 26, 2020 – Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represented and advised Continental Motors of Naperville on its recent sale of Continental Acura, Continental Audi, and Continental…

Car dealers spend just a little bit of money on advertising.  ;) 

50% of it works and when it does, the dealership has an opportunity to provide a great sales experience.  Some dealers do everything right to get cars sold, but lose the customer for life due to poor service experiences.  Here's a true story about the time I helped my mom buy a new car.…

Summary: Maintenance and care is the key to keep your car up and running. Well-maintained cars rarely break down along the road. If your tires are well-inflated, engine oil is good, and brakes are in good working condition, you are less likely to be stranded in the middle of the road.

Expecting any system or equipment or machine give a lifetime…

If there's one thing we're obsessed with in our industry – it's our CRM workflows. We live and breathe by the workflow; everything from our daily reports, reviewing them multiple times a day and using them as the “benchmark” for success to judging people’s worth based on them. While I am a fan of having a historical reference of past performance metrics and believe it's essential to have consistency in follow-up and a score card, the fact is many CRM's workflows are flawed. Flawed to…

Growing Medium Offers Low CPM, Dynamic Messaging, & Segmented Data for Personalization & Reach

ATLANTA – (October 21, 2020) – PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced the release of PureCarsTV, a programmatic OTT buying solution built exclusively for automotive advertisers.

OTT (Over The Top) Video refers to any video delivered to the…

Swapalease.com Compiled 5 Reasonably Priced Automobile Leases Around the Country

Swapalease.com, the nation’s largest car lease marketplace, today announced five “Spooktacular” lease deals for the Halloween holiday. Vehicles were selected by Swapalease.com advisors based on new lease price data for the month of October. Swapalease.com customer advisors help guide shoppers into the right lease vehicle that fits their automotive…

JAVELIN includes all three facets of Inovatec’s Lending Technology Platform

Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all financial institutions, announced today its Compass Lending Platform has been rebranded under the JAVELIN name. The former Inovatec software products have been renamed under the JAVELIN moniker. The Compass Direct Portal is now known as JAVELIN Direct; Compass Asset Finance is now…

Is your social media selling cars? Let's talk.

#branding…

The 2020 INFINITI QX55 will be the brand’s first model to join the SUV-coupe category. The model is expected to go on sale sometime this year. Car and Driver Magazine shares with us information on the new upcoming model in their article 2020 INFINITI QX55 Everything We Know So Far.…

All 2020 INFINITI Q50 models feature a …

During these times, consumers are becoming more comfortable with online transactions and are much savvier about how they chose to communicate with businesses. As a result, dealers are having to utilize technologies they may not have previously embraced

Video, in and of itself, has proven to be a necessity for successful marketing for dealers.…

Digital uploads of vendor contracts and automated notifications of contract renewal or expirations ensure dealers are never caught off guard.

Indianapolis, IN – October 19, 2020 – One View, an auto industry-specific data solution specialist, today announced the release of its Vendor View contract storage and management platform. The web-based, user-friendly platform allows dealerships to upload copies of vendor contracts and…

In our video series Quality of Life, we’ve been exploring the mindset and process that Ali Reda used in December of 2018. That’s the month where he walked into work every day with a NO TOMORROW…

Chris Wohrer and Jim Flint navigate the waters of COVID through TikTok.…

Dealerships are having a tough time acquiring used vehicle inventory at competitive prices right now. Due to recent OEM shutdowns, new car models are sparse. And, even with large rebates, incentives, and low interest rates, consumers are being especially careful with their finances in these tumultuous times and are shopping for used vehicles more than ever…

Dealerships are having a tough time acquiring used vehicle inventory at competitive prices right now. Due to recent OEM shutdowns, new car models are sparse. And, even with large rebates, incentives, and low interest rates, consumers are being especially careful with their finances in these tumultuous times and are shopping for used vehicles more than ever…

You may be familiar with the saying, “Never let your emotions overpower your intelligence.”  This advice is smart and logical, but how many people follow it?

When it comes to car buying, not very many. Emotions often take center stage.  

Don’t get me wrong. There’s nothing inherently bad about putting emotions first. Consider a…

As many of you may know, Facebook recently rolled Click to Marketplace Ads out of beta. These ads have been renamed to On-Facebook Destination for Automotive Inventory Ads (AIA).



These ads appear in a carousel ad format just like standard Automotive Inventory Ads. However, this new Facebook advertising type allows car dealers to drive traffic to Facebook’s dynamic and mobile-optimized vehicle detail pages (VDP). These VDPs look very similar to your Marketplace…