COVID-19 has reformed and redefined the customer experience (CX), and now dealers need to think beyond short-term fixes and look forward into the new normal of an increased desire by consumers for digital retailing options, according to…

The economic downturn the auto industry has faced beginning in early March was more devastating for those dealers who were not able to quickly and easily shift sales processes online if they didn’t have digital retailing channels already. Now as restrictions lift slowly across the country, we are waking up to a new digital era that could turn out to be more…

Managers never yell, huh? I bet you have something to say about this, don’t you?

I’m serious though. I think they just don’t talk very good.

That’s exactly why we started the video series,…

We’re back with our series, Communication is Key!

Bringing you up to speed, we’ve heard from Damian and Ali on the importance of being an amazing communicator in this business, and we’ve taken a look at…

As hard as we try to increase recall completions, there always seems to be a bump in the road. We may soon be in for a pretty big one from the used-car market and there are plenty of signs pointing to this having a major effect on both dealerships and consumers.

According to a recent article in…

1. Red Zone Foreign Countries--aka Negative them Out
2. Eliminate Smart Bidding
3. Move Settings for Display off of Recommended
4. Turn off App Ads
5. Use the same Google My Business login that you use for your My Client…

User Experience, by definition, addresses all aspects of an experience within automotive shopping, purchasing and owning of a vehicle from the customer's perspective. From interacting with an ad, to interacting with a website and to parking their new vehicle in their driveway, user experience guides the interaction of the customer throughout mobile apps and…

ATLANTA, June 17, 2020  -- PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has been certified as an official provider of digital advertising for the Porsche Dealer Program. PureCars is now certified in a total of 14 OEM programs across the U.S.  

PureCars' digital advertising insights are powered by Meridian, its premier automotive marketing platform that combines powerful business intelligence tools with…

Credit Approvals See Significant Rebound from April Rates

CINCINNATI, OHIO (June 18, 2020) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a…

Beep among initial participants selected to promote the safe development and testing of autonomous vehicles across the United States

Beep, an Orlando-based autonomous shuttle service provider, is among 17 initial participants selected by the United States Department of Transportation  (USDOT) and the National Highway Traffic Safety Administration (NHTSA)  for the Automated Vehicle Transparency and…

Raleigh, June 15th, 2020 — Reunion Marketing is proud to announce the expansion of our services to include a robust strategy for your dealership’s fixed operations: PROdrive. It is our team’s ongoing commitment to our partners that we help protect and build their market penetration, and that now rings true for all of their operations. As gross profit margins in vehicle sales have seen compression over the past few years, the average dealer’s gross profits, according to the latest NADA…

Back in 2012, Apple executives attended a meeting in China where they watched a video of an experimental fully-automated assembly line for the iPads. They watched as iPad parts traveled along conveyor belts and were cut, polished and then…

Auto dealerships and consumers now have additional layer of transparency to safeguard them from making uninformed acquisitions

Laguna Hills, CA, June 10, 2020 — Recall Masters, Inc., the nation’s leading provider of automotive recall solutions, today announced a partnership with VettX, an automotive industry software provider that enables auto dealerships to…

Mark and Mike discuss the importance and value of recognition when it comes to improving team member engagement. https://youtu.be/vYDM-A1ikbA…

David Lemmon joins Host Dane Saville to discuss the importance of vendor networking, including the surprising value that dealers get from vendor-to-vendor connections. Join them for this short but informative talk and see why it's always good to have friends.

So let's be friends! Subscribe today to never miss an insight:  http://bit.ly/2lAyOMK

—— Topics Covered…

Approximately 500,000,000 hours of video is watched on YouTube every day. It's vital that you have a strategy in place for your dealership. In this episode, Jason Harris joins Host Dane Saville to discuss the what, how, why, and where of your video content.…

Digital retail has just had an unexpected growth spurt. While stay at home mandates disrupted worldwide economies, it has also forced many business and consumers to abandon technophobia and welcome digital retail solutions with open arms. Companies like…

Anyone in sales can probably agree that leaving dozens of voicemails a day that are never returned is the most frustrating part of automotive phone sales. The average voicemail return rate is 4.8 % and sales reps spend about 15% of their…