Search Engine Optimisation is the process of optimizing web pages so that it can be found on the top of Google’s search engine results pages. It is also referred to as SEO.

It’s a company's desire to make sure it shows up in the search results when its customers search for certain terms. Many websites for car dealerships have their website…

Buying an automobile during the coronavirus pandemic seems quite outrageous. However, it’s necessary to have a means of getting around, whether you’re allowed to go to work or planning to head over to the supermarket to buy weeks’ worth of supplies. Owing to the legal and technical obstacles, the car buying experience has become contactless. At least, it didn’t become obsolete. 

Car dealerships are moving their…

Treat this business like your own… because it is! Your desk is the front door to a business that works for its customers. Those customers - they’re yours. 

Yes, you work in a store with a manager and an owner. But it’s your name on the line here. It’s you who people will want to tell their friends about. They don’t say, “Go to…

Michael Jordan’s iconic shoe emblem delivers another incredible aerial display as "The Last Dance" comes to market and brings us back to some 30 years ago. Sunday Sports are gone and now for the next 5 weeks, we join Jordan and his teammates to recapture his ability to capture the world's imagination…

By nature, humans are social creatures. Need more proof? One of the worst punishments our legal system has come up with is solitary confinement. Not only is this dreaded by inmates, but it can also affect their mental health. Whether an introvert or an extrovert, we all crave personal interaction.

Like many of you, I am currently working from…

Rebellion is a strange thing. It conjures up the image of an underdog fighting an unjust power. And yet, the word implies a considerable resistance that is often unsuccessful.

A teen going head to head with a parent (a battle of wills). The Confederacy seceding from the Union (we know how that turned out). The Rebel Alliance standing up to the Galactic…

Lease Approval Ratings and Consumer Shopping Habits Shift Amongst COVID-19 Pandemic

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 69.3% approval rate in March, a slight decline from the February rate of 72.3%.

March experienced a higher number of applicants with qualifications…

When it comes to your car you want only the best mechanic to be doing any repairs and it can be hard to find one that is trustworthy. However, there are plenty of things that you might want to think about, including their guarantee, prices, experience, and even recommendations. These are all important factors that can help you when it comes to making the right decision about the expert that you are going to let work on your vehicle.…

Having trouble understanding how your dealer's digital campaigns are performing? If so, you're not alone. This is a common challenge for dealers and advertisers in general.

To help you out, I compiled a list of key performance indicators (KPIs) that are MOST HELPFUL for dealers so they can effectively evaluate the performance of their dealer’s…

It's the little things that we do in life that can change consumer's perception of car dealers. (Thanks to David Hudson Productions, Auto Dealer Live & Recall Masters for helping make this possible.)

Given the unprecedented climate that has taken place resulting from the COVID-19 outbreak and containment efforts, we have received a large number of questions in regards to how this event impacts credit reporting particularly given the recent…

Dane Saville, host of the KPI Cafe, catches up with Mike Cavanaugh to hit the high notes of running a modern BDC for automotive retail. Mike brings his background in sales and both working for and managing a BDC himself.

To make sure you never miss out on an insight, subscribe here: http://bit.ly/2lAyOMK…

Technology creates virtual connection between dealership staff and car shoppers

Urbandale, IA—April 20, 2020—For a limited time, Flick Fusion is offering auto dealerships a free, no obligation 60-day trial of StreaMe, its live-streaming video communications application. At a time when car shoppers aren’t visiting dealership showrooms,…

In a time where the whole world is living one day to the next, we’re inspired by the strength and resilience that automotive has shown through these past critical weeks. 

Influencers like …

Not many shoppers are willing to read several paragraphs on a dealership CV pop-up, banner, link, landing page. The old saying "A picture is worth a thousand words" is quite appropriate here. We find too many examples of straight text on these pages containing…

Anyone who idolizes you is going to hate you when he discovers that you are fallible. He never forgives. He has deceived himself, and he blames you for it." — Elbert Hubbard, 1901

Did you ever send a fan letter to someone?

Maybe you were just a teenager with a crush on a TV star. Or a Sherlock Holmes fan who addressed a…

Have you heard? More change is coming to the automotive category and the good news is you’ll be less likely to lose your keys.

Apple’s working on a new feature that will allow your iPhone to function as a key to your car. That’s right, a “CardKey” API is part of the updated operating system. It’ll allow iPhones and Apple Watches to unlock,…

Majority of Finance Executives Report Deficiency in Sophisticated Systems to Help Manage Complex Loans and Transactions

BURNABY, BC (April 16, 2020) - Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all financial institutions, today announced the results of its latest survey, showing 61% of executives who finance equipment reported their organization lacks modern process management…

Thu, Apr 23, 2020 2:00 PM - 3:00 PM EDT

About:

Join PureCars Founder and CEO, Jeremy Anspach, as he sits down with fellow thought leaders David Kain and Rick Ricart to discuss what recovery looks like for auto dealers as we begin to look toward re-opening from the COVID-19 Crisis. Jeremy, David and Rick will discuss the bold strategies that are paying off big for…