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In today's market, many dealerships are leaking money. They are unknowingly minimizing, rather than maximizing, the effectiveness and profitability of their marketing efforts. The source of this leak is a brilliant invention more than 130 years old. It is also the instrument used for endless marketing efforts, oftentimes by some of lowest…

Breakthrough with Tony Robbins aired on NBC tonight. You can view it at www.nbc.com if you missed this initial…

With all the obstacles that we have seen in the past 5 years to the current day...it's no wonder there are so many dealerships struggling. We preach process and structure but yet as managers....I see so many that do not follow up, are not consistent, and allow themselves to fail by not being leaders to their consultants and fellow managers...but yet friends that allow them to fail. I look at management and sales consultants today compared to just 7 years ago...I do not see the strong…

Most reps don't make it more then a month. There are many reasons. Some new guys are people who have left a job or retired they always wanted to be a salesman. These guys are used to being respected and liked. They start selling cars and get very little respect from anyone. It is an adjustment to get cursed out by your new and younger boss.

The Salesman is the face of the dealership and the manufacturer. A manufacturer spends millions of dollars on ad campaigns. The dealership…

“Maintain your hours per C/P Repair Order (RO) at a minimum of 2.5” says Don Reed, CEO of DealerPro Training Solutions.

If you are currently at the national average of 1.5, then this might seem a bit of a stretch. It’s always a stretch when it’s as big as an elephant. And we know how to eat an elephant, right…..one bite at a time.

So, let’s break it down into bite sized pieces.

In the pursuit of HPRO the first thing we must have is well trained personnel. This means…

I have a small business that offers Merchant Services for Auto Dealers, Marketing campaigns for all small businesses, and Marketing systems for Salespeople.

I just wanted to say a few words about Prosepecting and how it has changed, perhaps even give some solid advice.

For 30+ years I sold…

“Maintain a 6 to 1 ratio of C/P RO count to total vehicle sales” says Don Reed, CEO of DealerPro Training Solutions.

That sounds simple enough. If you are currently selling 100 New and Used a month, then that pencils out to 600 Customer Pay Repair Orders per Month, not including Warranty and Internal. It’s the CP RO count we are after.

So, you just realized that your RO count is low, right? What are you going to do about it? If you are thinking that you need a big production…

I often tell people what goes on in my day and most do not believe me. Starting today until the end of the month I am going to update my status at different times of the day so people can see what goes on on the sales floor.

Lets see how this comes out.