Grapevine, Texas, January 7, 2019 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile…

Technology companies often focus on their products and leave service levels far behind. They rely on shiny objects and whiz-bang features to sell products. Companies that lead with technology often forget that the result of a customer interaction isn’t the technology – it’s how the customer feels using the technology. At fusionZONE, we strive to be…

Will you keep your promises in 2020? Listen to the video as I discuss how to change the stories you tell for the coming year.

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https://filmfreeway.com/Haydenfilms

Theoryof5.com …

Many of us are experts in writing the mission statements for the companies. It is, in fact, a part of the curriculum of ‘business communication’ that we often study in our course. But as important it is to write the company mission statement, it is equally important to write a personal mission statement as well. A personal mission statement is like an aim that will guide our life towards the…

The vehicle sales forecast for 2020 looks strong, with S&P Global Ratings expect sales to hit a relatively healthy 16.8 million units. But earning your share of this market depends a lot on how well you manage your inventory: what you stock, when you stock it and how quickly you can get vehicles off your lot. The following inventory strategies will set you up for a profitable New Year.

 Clear out the old and bring in the new.

Don’t waste…

Newbury, the largest town in West Berkshire, is situated at the crossroads of Southern England. Less than an hour from Oxford, Bristol, London and the South Coast, Newbury lures visitors with its medieval origins and the liveliness of a market town.

Historical Churches

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No matter what business you’re in asking the right questions makes a huge difference in results. The most important questions seldom get asked or even considered when evaluating a product, individual, or company. One question that I particularly like to ask is; “what makes you different?”. The truth is this should be every…

Owner retention programs (ORPs) are one of the most used marketing tools and have been used by dealerships for many years. However, most ORPs are run in a silo, separate from the rest of the dealership’s marketing strategy.

This practice results in an inconsistent, less than optimal experience for dealership customers. The way it currently…

As we close out the calendar and any given month, the steps to a sale continue to evolve. Here are 3 things that will be key to taking your dealership to the next level next month:

1. The Age of Operational Advertising is here. What’s your modern brand promise? What…

Cash buyers are an important but often overlooked segment of customers who pose a significant risk to auto dealers and manufacturers if left unmanaged. In the first half of 2019, customers who purchased vehicles with cash accounted for 24% of all new vehicle sales. For some luxury brands, cash buyers are even more important since they can represent close to…

Buying a car is a huge investment but you can still save a few dollars if you do it right. If you want to go for a used car, you must act more consciously to make sure that you get the best deal from the dealer. Since there would be a lot of options to choose from, you should make a calculated and informed decision.

Here are the top seven tips…

Up to 95 percent of today’s shoppers go online to research vehicles. But they still want a personal connection. According to the Local Search Association, 61 percent of new and used vehicle shoppers call a dealership once they’ve completed their online research. This number is likely to grow due to the prevalence of smart phones and click-to-call…

“Our lives move in the direction of our strongest thoughts.” – Craig Groeschel, Senior Pastor of Life Church & Bestselling Author

We all have our own beliefs, some of which tend to be universal. Such as the above statement from Craig Groeschel, which, in my opinion, is simply too powerful…

As 2019 draws to a close, all of us at Elead would like to thank you, our dealer partners and customers, for a wonderful year.

 As a token of our appreciation, we’ve compiled a list of our best blog articles on automotive retail from 2019. These insightful articles will give you all the tools you need to grow your dealership’s revenue to new heights in 2020.

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Survey Results Reveal Consumer Buying and Leasing Habits, Preferences, and Shopping Needs

Swapalease.com, the nation’s largest car lease marketplace, announced today the results of a holiday shopping survey, revealing consumer shopping trends and spending motives. Respondents were asked about the types of vehicles they were shopping for, how they shop for a vehicle, motivating factors in selecting their next vehicle as well as their opinions on holiday automotive…

Google Analytics is a beast. Within it, you can access all the data about your website that you could ever need. Unfortunately, since it is so jam-packed with great data, it can be hard to even know where to begin. I consistently meet with car dealers who aren't sure what reports they should be looking at and what data they should be gleaned from those…

 According to The Blue Sky Report^® by Kerrigan Advisors, buy/sell market expected to finish at 2018 levels; average dealership earnings annualizing to 9.3% increase, on pace to reach 2015 peak profit level of $1.5M

Irvine, CA – December 16, 2019 – The 2019 auto dealership buy/sell market picked up speed during the third quarter and is now poised to register another 200+ transaction year in 2019 – meeting or exceeding 2018…

ALBANY, N.Y. – December 16, 2019 – Auto/Mate Dealership Systems has hired Brian Davis as the company’s new Regional Sales Manager for the Mid-Atlantic Territory. Based in Richmond VA, Davis is responsible for cultivating and managing relationships with franchise and independent auto dealerships. He reports to East Coast District Manager Mike Siomacco.

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Two things to consider in today’s uncertain times.

Agencies should consider at least two key supply-side metrics for their clients that will help them elevate the conversation from leads:

1. Impression Share – The amount of demand inside consumer…