Are you in-charge of running a new car dealership and starting to see the signs of slowing car sales? You are not alone. The national news agencies, the Federal Reserve, and industry analysts all agree. The slow down is coming and with it brings immutable changes to the auto industry.

Here is what Forbes is saying referrencing a…

Welcome back, my friends, to our video series, Ali Reda’s Road to Sales Success! We’ve been discussing the Five Pillars of High Achievement and implementing them into your sales process. Now here we are at #4 - consistency. 

All high achievers have a few things that they start every day with - tasks that…

It costs most dealers about five times as much to acquire a new customer than to retain those they already have. Yet, increasing customer retention by as little as five percent can increase profits by up to 95 percent, according to the research group Bain & Company.

That’s because loyal customers and enthusiastic fans will keep coming back - and they’ll refer friends and family to your dealership. Loyal customers also tend to prioritize great customer…

Predictive personalization key to matching precedent set by non-auto retailers

Chicago, IL—November 11, 2019— The online shopping experience offered by the majority of dealerships fails to meet customer expectations, according to a new Affinitiv survey of 1,000 automotive consumers. While 76% of recent car buyers said it was important for the dealer website to be personalized, only 26% of respondents agreed that dealers…

Albany, N.Y. – November 11, 2019– Auto/Mate Dealership Systems has been recognized as one of the 48 Best Places to Work in New York State’s Capital region by the Albany Business Review. Auto/Mate is one of 12 companies honored in the “large companies” category with more than 150 employees. This  marks the 10^th straight year that Auto/Mate has won…

Your dealership has probably been using an owner retention program (ORPs) for years, but when was the last time you evaluated the effectiveness of each communication?

One thing is certain. Sending out the same communications with the same messages via the same channels, again and again, isn’t a winning strategy. The goal of an ORP is to…

If you hadn’t heard, Google removed the Average Page Position from reporting.

As Google’s intent-based advertising platform reaches issues with “scale,” the departure does make sense. When a demand model meets its logical limit, it has to maneuver to different supply-side metrics.

What do I…

When people think of recalls, at least in our industry, most think about vehicles. For many consumers, merely contemplating spending their time at a dealership waiting for a recall to be repaired or losing the use of their car for some time, seems draining and inconvenient. But most consumers probably don’t consider the potential risks recalls can pose to…

In my last blog, I shared a few design tips I have seen drive website conversion rates as high as 10%. In this blog, I would like to move onto the next step and share advice about how to recognize and measure if your website changes are, in fact, effective.

Many dealerships…

We’re back with another video in our series, Ali Reda’s Road to Sales Success! Bringing you up to speed, we’ve been hearing all about the Five Pillars of High Achievement and using them to boost you up to your next level. 

Last week, we talked about clarity. That’s who you are at your best, and when you know the answer to this question it will be so easy…

There are many auto dealership options available to consumers, how does one narrow in on one dealership. After polling individuals ranging in gender, age, and background from the greater Sacramento area, comprehensive responses led to several consistent desired traits in a dealership. Let’s go through the process and point out where consumer decisions are being made.

The Initial Due Diligence

It…

Albany, N.Y. – November 4, 2019 –Auto/Mate’s 2019 User Summit was the largest one yet, with nearly 300 total attendees. The three-day event in Nashville, TN offered Auto/Mate’s customers a variety of educational workshops, presentations and training sessions. Attendees walked away knowing how to better utilize Auto/Mate’s dealership management system (DMS) to improve work productivity and implement more efficient processes in their dealerships.

“It may sound…

If half of Facebook is the “Face” of the people in society then what’s the “Book” part all about? 15 years after inception we are starting to find out. The Feds and Attorney Generals are starting to throw the “Book” at Facebook. Facebook knows quite a bit about the people…

by Dennis McGinn, Founder and CEO, Rapid  Recon - Source

Inventory is a waste if not managed for maximum speed to sale.

Said differently, how much does it…

Majority of Consumers Report Complaints Related to Time and Efficiency in the Automotive Lending Process

Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all financial institutions, today announced the results of its latest survey, revealing consumer pain-points associated with lenders when financing a vehicle.

When asked about the biggest complaint associated with financing their last vehicle, 56.8% of consumers said that…

Excited to know more about Carlos’ journey? We’re so happy to have you watching our video series, Ali Reda’s Road to Sales Success. We’ve been telling you all about Carlos, a new salesman at Les Stanford whose manager and coach just happens to be Mr. Ali Reda. You see, we want to take what Ali did in ten years and condense it…

Lease Approval Ratings Increase by 4% in the Month of September, Reaching the Highest Approval Rating Since March of 2016

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72.9% approval rate in September, a 4% increase from the August rate of 68.9%. September had the highest number of credit approvals in nearly three years. The last time credit approvals registered higher than 72.9% was in March of 2016,…

The internet, if not the information age, changed the sales funnel. Forever. Previously marketing goals such as Awareness or Consideration could be delivered via tactics such as Broadcast TV or Direct Mail. With the internet, you jump from top to middle to lower funnel at…

Consumers have grown tired of the countless vanilla marketing messages many companies keep sending (and yes, that includes OEMs and dealers.) However, the marketing tactic that is enjoying success is relevant marketing directly aimed at a specific individual. Relevance is the key to winning today’s consumers. But, it’s not only about relevance, it also…