Technology has changed the marketing world today, and billboards are an innovative form of it. We even see how the online world has changed from being limited to browsing to digital marketing. One of the most potent ways to market any particular products in the world today is billboard advertising in Sydney. A similar aspect is needed while considering the auto dealership business.

In an auto dealership firm,…

Recently I was in a Ford dealership on a coaching visit and reviewed labor operation frequencies. I always find this a wealth of information on how well advisors are doing with customers. In this review, differential services were only performed seven times over the last year. Pickup trucks and SUVs in Ford dealerships are the top sellers in the nation, so I estimated that 800…

Shaping great customer experiences and setting more appointments begins with one of the first critical moments, the phone call. The first impression of a call is more important than ever. After all, it’s a lot easier for consumers to hang up the phone than walk out of a dealership.

To have a fighting chance of setting appointments and closing new…

Over the years, Google has firmly established itself as the 800-pound gorilla when it comes to search ads. After all, it is, without a doubt, the most used search engine. And, because of that, enjoys the monetary benefits from many ads.

In the automotive industry, to gain valuable traffic from in-market consumers, dealers compete with…

There are a huge number of travelers on domestic flights each year. Southwest Airlines, not unlike others, offers these passengers paid wi-fi, but, more importantly, in-flight entertainment. The standard of that entertainment has changed immensely over the years. In the not too distant past, flight attendants collected discarded newspapers and magazines and…

Online Training Program Helps F&I Personnel Better Understand Product Offerings

To Elevate Profit and Customer Satisfaction Levels…

"There are two ways of meeting difficulties: you alter the difficulties; or you alter yourself to meet them," ~Writer, Phyllis Bottome.

For those of you that know me, or if you have followed my blogs for a while, you probably know that customer service is a passion of mine. I genuinely…

Chicago, IL—September 3rd, 2019— Affinitiv, Inc. (“Affinitiv”) and Loop LLC (“AutoLoop”), leading providers of data-driven marketing automation and software solutions to the automotive market, announced that they have received all customary regulatory approvals and that the merger of the two companies is complete.

The combined company will operate under the Affinitiv brand name and will be headquartered in Chicago, IL, with more than 800 employees and…

Mason City Iowa, August 28, 2019 -- DealerBuilt, a proven enterprise Dealer Management System (DMS) for automobile…

Lakeland, FL, September 3, 2019 - fusionZONE Automotive, LLC today announced the appointment of Adam Swanson as OEM Director. Swanson is a successful consulting executive with over ten years of experience at leading teams in enterprise-level automotive consulting strategy. He is also a specialist in…

Tracking Google conversions as if they were the ultimate outcome is like running a race without your shoes. Sure, you’ll eventually get there, but it’s likely your time will be slower, and your pain along the way will be greater.

As we move into an era of…

Last week in our video series, Ali Reda’s Road to Sales Success, we began to tell you about that initial connection. So now that you’ve made that connection, what’s next? How do keep them engaged? 

Are you sending out a newsletter?

You should be.

It's such an easy way to touch base and make sure you stay in the front of their…

Have you ever seen a fellow motorist texting while driving? What about eating while driving? Putting on makeup? Turning around to yell at their kids? Yes, all of these happen (and more) daily. Sometimes, all it takes for an unfortunate accident to occur is for a driver to spill that boiling hot Starbucks on their lap while commuting.

Teen…

If you’ve been injured in a motor vehicle accident in Arizona, then you may be wondering whether you have an actionable legal claim against the defendant(s).  Whether you are entitled to sue and recover damages against the defendants for personal injury depends on a number of factors, including the imposition of fault liability.

Not all “mistakes” necessarily…

In the rock, paper, scissors game of automotive sales and advertising, it goes something like this:

Seasonality Cuts Sales – January is not, nor ever will be, December in terms of sales volume.

Sales Cover Ideas – good…

Dealer Inventory Sourcing Software 800K in your pocket in a year!

call me for a 15 minute demo 314-561-7101 or schedule here

My Calender…

A recent article from consulting giant Deloitte has added new importance to the role of retailer websites in the average consumer’s vehicle purchase journey. According to the results of its…

When you consider the most valuable player at your dealership, who comes to mind? The dealer? The GM? The top-performing salesperson? What if I told you it's your receptionist. Yep, the person who is probably at the low-end of your pay scale. They are potentially working part-time, and maybe even new to the job, and you might even have a hard time remembering…

Welcome back to our video series, Ali Reda’s Road to Sales Success. We want you to find incredible amounts of success, and we’re going to do everything we can to help you find your way to it. So, we’ve started this program with Carlos, and we’ve been diving deep into his new career. By immediately implementing the Auto Training Academy philosophy into the sales…

Many people attribute the following quote to Mark Twain because he popularized it.

“There are lies, damned lies, and statistics.”

Twain—more than…