In a quick review of dealership’s websites, I find that many are almost entirely sales focused and tend to neglect the one department that brings the most significant percentage of profit… service. Go ahead. Take a look at a few dealership websites. Service tends to be the red-headed stepchild; often neglected and forgotten. Yet it accounts for 50% or more of…

Dealers, do your computers still run the Windows 7, Windows XP, Windows Vista or Windows 2003 operating systems? Do you have a Windows Server 2008? Be aware that your machines are vulnerable to a new type of malware called BlueKeep that’s seeking to infect thousands of computers and could be more destructive than the WannaCry ransomware outbreak of 2017.

 …

Dealerships lose hundreds of sales opportunities every year because of missed or mishandled phone calls. On average, a dealership fails to connect with 33% of incoming calls. For every 100 calls, that means you’re missing out on 33 potential deals! Phone calls are three times more likely to convert than other types of leads. It’s crucial to fix your phone…

There are thousands of you reading our blogs, watching our videos, and keeping up with our activities on various platforms where we publish. 

I believe we all have something in common: We enjoy learning, understanding…

Ladies and gentlemen, we are back with our newest video series, Ali Reda’s Road to Sales Success! It’s time for us to talk about Carlos’ fourth week in the dealership. If you don’t know about him yet, let me bring you up to speed. Carlos is a new salesman at Les Stanford, and Ali Reda is his immediate manager and coach. We want to take…

In our video series, Ali Reda’s Road to Sales Success, we’ve told you a little about us and a little about our new friend, Carlos – a new salesman working under the tutelage of our very own, Ali Reda. In the first few weeks, Carlos is already building a business of lifelong relationships that he’s cultivated with friends who know, love, and trust him. He’s also putting himself way…

Advisors from a mix of dealers and dealer groups will help shape future company processes & product development

Lakeland, FL, July 8, 2019 - fusionZONE Automotive, LLC today announced the formation of a dealer advisory council to gather feedback and insights directly from its dealer clients to help shape future product development based on the exact needs of its…

This week, Jeff discusses how service advisors and managers can bounce back after having "scraped knees". A bad day, week, or month, cannot define your success and WILL NOT determine your momentum on the service drive. Copyright 2019 Wm Jeff Cowan

Website: www.automotiveservicetraining.com

Contact: info@jcowansprotalk.com

Toll-Free: 800-248-2931…

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the differences between Click Share and Impression Share, and why knowing the difference can generate more traffic.

Process, process, process.

Processes are the core tools for business. In order to become and remain successful and competitive, Dealership Service Departments must continuously improve their processes. Failure to do so is likely to result in higher costs, lower revenues, less motivated employees and fewer satisfied…

Our Spirituality in Crisis 

How This Area of The Theory of 5 Can Pull Us Through Tough  Times

No matter how we plan and prepare, there are times in life when circumstances beyond our control can bring us to our knees. Deaths, family…

According to an article in Automotive News, dealerships are in a new car sales slump and have to increasingly rely on used car sales and service revenue to drive profits. Industry experts recognize that used cars are typically more profitable to a dealership than…

With 6 Google Certifications and practical experience in Google Ad accounts, I wonder out loud if Smart Bidding just isn’t that Smart in the Automotive space.

• Google’s Smart Bidding uses machine learning to optimize bids to…

Lakeland, FL, July 1,  2019 - fusionZONE Automotive, LLC today announced that due to sustained company growth it is expanding into new offices with an additional 8,000 square feet of space and consolidating operations to its Lakeland, FL office.

FusionZONE acquired MotorWebs a year ago along with nearly 300 dealership clients, and this expansion has enabled it to add management and support functions, and service…

In this video blog, Jim Flint, CEO and Founder of Local Search Group, discusses the strategy of building lookalike audiences from known buyers so that you can then exclude the original audience from ad spending in order to gain economies of scale.

If you are a DIY passionate and want to do your car repair yourself, then you must first learn the basics of car repair. Car mechanics have their own tools and specifications, even lingo that anyone can learn. Whether it is an emergency or scheduled maintenance, here are some essentials about car repair that everyone should know.…

Let’s go back in time for a moment. 16 years ago, in 2003, there was a brand-new highline dealership. This dealership was getting very little walk-in traffic. Despite having 10 salespeople on the floor, they were lucky if even one customer came in on any given day. With no existing CRM database, they also had zero prospects to follow up with. Salespeople…

Netflix is one of the most successful disruptors of the digital age. How did they do it? By developing a business model built on customer obsession and personalization at scale. So take note of their strategy: here are three takeaways from Netflix’s meteoric rise that you can use at your dealership.

Personalization is…