You know that the most exciting time for you as a vehicle owner is when that “new car day” happens. That is the time when you will like it’s your second birthday! You are overcome with a sense of joy and those tiny butterflies that are flying in your stomach as you contemplate if you broke the bank with the purchase.

A new vehicle or pre-owned purchase can be a bit of…

In this blog I’d like to talk a little bit about American with Disabilities Act (ADA) accessibility and your websites, quickly covering some emerging issues and simple corrective actions you can take.

If you are an auto dealer in Florida or New York, your website is likely under scrutiny by lawyers representing potential customers. They review…

We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area - the CRM - the winds are very calm, and the marketplace solutions aren’t keeping pace with innovation outside of the industry. In a nutshell we are operating in an innovation rut…

How long does it take to build customer loyalty? It might start with a great sales experience, but if a customer feels like they've been taken advantage of in the sales process, it will be hard convincing them to come back for service. True customer loyalty is built over a period of several years in the service drive.

But providing a great…

There are three huge ways to transform the Social Media at your Dealership

Tell Your Story

Telling your Digital Story is a huge step in the right direction. In the most recent quarterly conference call, Facebook CEO Mark Zuckerberg indicated that stories were the next big thing, and he’s a guy that knows the next big…

With automotive sales at an extreme low, your customers are now planning on seeing your service team another one or two times before they buy a new car. What does this mean for you? One or two more chances to make a lasting impression! We all know the saying "sales sells the first, service sells the second". This week, Jeff will go over specific steps to make your best impression and guarantee your customers come back with their new vehicle. Copyright 2019 Wm Jeff Cowan

Website:…

In our video series Quality of Life, we’ve been exploring…

When you buy something online, checkout can take mere seconds. And chances are good that your credit card was saved from previous transactions, meaning you just have to click the checkout button and your order is submitted. At the grocery store, checkout takes maybe a few minutes—if you have to insert your card and wait for a receipt. So it comes as no…

What Customers are Thinking in YOUR Dealership

When a woman shops at your dealership, do you know what she is thinking? Do you know what is important to her? While that may seem impossible, reports and data show surprising consistency…

Many businesses focus on improving customer convenience as a means to expand their reach and volume of commerce. It’s not just Internet companies such as Amazon, but some of the most substantial brick and mortar chains, including Wal-Mart, Costco, Best Buy, Office Depot and several major grocery store chains. Adding options that increase customer convenience…

Recently I talked to a dealer whose internal information technology (IT) person had quit suddenly after receiving another job offer. The dealer scrambled to find someone else. He hired a small, local IT firm that soon went out of business. Once again, the dealer scrambled to find a solution.

 …

It is not only the people and pets who need shelter from the elements, but an automobile is also usually considered to be one of the more important investments you make and it needs proper shelter and care too. A carport is a shelter that is constructed from wood, metals or other materials that are available for construction. It tends to take the place of a garage and is a perfect solution to protect the vehicles.  Here’s everything about single carports that you…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to…

A mentor of mine, Christian Simpson, sent me an email this morning reminding me that today is April Fool's Day. It's a holiday that I haven't noticed much since I was twelve. His email made me take notice again.

Here's…

Reviver’s Rplate receives award at 8^th International Smart City Expo in Dubai

Foster City, CA – April 1, 2019 – Reviver, creator of the Rplate, the world’s first digital license plate platform, has been selected as a global leader for Smart License Plates and received the award for Best Smart Transportation Solution at the 8th International Smart City Expo in Dubai, UAE.  The 2019 Smart City…

Hidden profit opportunities exist throughout most dealerships. Whether those opportunities present themselves through service customers migrating to sales or sales customers that become service customers, all can lead to increased revenue and building relationships with your customers. Many dealers, however, don't incentivize those handoffs, so these episodes…

If the windshield of your vehicle has been cracked or chipped, you would either have to repair or replace it. Regardless of the cause, you need to focus on the severity of the damage to make a calculated and informed decision. It is important to make sure that your decision doesn’t end up making the windshield even worse.

Here are a few key…

Just as you plan to quit smoking and start thinking about switching to vaping, you get a lot of choices, many options, and every option brings in some queries and curiosities in your mind. If the world of vaping is new for, you are just learning the meanings of terms like vaping device, vape pods, vape juice, etc., then it’s time to learn all about the most used item in the world of vaping,…

Chicago, IL—April 1, 2019— Affinitiv, the retail auto industry's leading marketing technology provider, has appointed Kevin McShane as Chief Revenue Officer (CRO). McShane is a 20-year veteran of the enterprise software and services industry, and brings years of experience deeply rooted in marketing technology.

 …