-By Kristopher Hampton of sw Service Solutions for AutoSuccess Magazine.

One of the biggest complaints in our industry is “No one ever called me.” Most service managers hear this at least once a day. After you have established that a call was actually made, you may hear, “I never listen to my voicemails anymore so I didn’t get your message.” Yet the…

One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message to the right person at the right time. In this blog, I'm going to focus on the "right person" part of this equation.

If your goal is retention marketing and building customer loyalty, of course it's always best to market to the…

A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character even though the environment is likely the most important driver

Today,…

The Registration of Encumbered Vehicles (Revs) contains details of all the motor vehicles against which there are outstanding loans owed to creditors. So a revs check carried out online by a professional agency will give you information whether a motor vehicle is encumbered or…

Tesla has been dominating the electric vehicle market, but it’s now positioning itself as a top contender in the premium vehicle sector as well. In a recent press release, Tesla touted its Model 3 as the best-selling passenger…

Just about every technology company in the automotive space is working hard to produce pieces of the digital retailing puzzle to facilitate a better customer experience. But many are focused solely on crafting a solution that allows the customer to complete the car-buying transaction online -- from start to finish.

Dealerships should certainly…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

Se Habla español?

Many dealerships reap the benefits of employing staff that speak fluent Spanish for the simple reason that an increasing number of Spanish speakers frequent today’s dealerships for both sales and service. Language barriers can be a problem when it comes to service recommendation upsells or relaying the value of a vehicle, its…

A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as Internet departments developed into Internet dealerships.

Much time, energy, and teeth-gnashing abounded as old-school met new-school and an industry that can be decades behind in technology…

Welcome back, my friends, to our video series, Quality of Life!

We’ve been discussing Ali’s success, his goals,…

One of the most valuable lessons I’ve learned about life is that it isn’t easy. It seems after hearing thousands of sales pitches over the years someone always presents a new fantastic way to make something quick and easy. I’ve always been open to new ideas and products that improve quality of life. Computers and cell phones are an excellent example of…

In today’s digital world, if you want your audience to hear your message, it’s crucial to stand out among the flood of marketing communications hitting them at every turn. But all too often, marketers use a “one size fits all” mentality, sending messages on a standard interval without taking into account each customer’s unique purchase patterns. The result?…

This week, Jeff covers a topic that is brought up in every class, workshop, and consistently throughout the training process: WORD TRACKS! Stay tuned to hear which word tracks to use, why they are so important, and how to hold your team accountable to use them. Hint- We ALL use word tracks every day!

Copyright 2019 Wm Jeff Cowan

Website: automotiveservicetraining.com

800-248-2931

Click HERE to…

Daphne, AL — March 7, 2019 — The Mar-Kee Group announced the release of a brand new RV-Specific Service Advisor “Sales” Training program — “RV Professional Service Advisor…

In my last blog, Technicians are the Key to Dealerships’ Future, I discussed how the race to acquire technicians may just be outweighed by the difficult task of retaining the ones dealerships already employ.

Of course, as consumers keep…

Do you believe your dealership is safe from phishing attacks? Here are two actual incidents that occurred at dealerships as a result of successful phishing attacks.

One day a salesperson at a Ford dealership received an email. The subject line read: RE: 2015 Ford Focus. The email appeared to be from a customer who was replying to an email that was originally sent from the dealership.

 …

Dealer Principals And General Managers are FREE to Attend the #IS20G 12 Conference In Nashville, March 18th-20th - Internet Sales 20 Group 12

The #IS20G 12 Training Conference in Nashville, TN March 18th - 20th…

Late Start to the Spring Selling Season Perhaps Pulling Down the Index Early in 2019

 Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast…

According to media reports recently, Tesla is preparing to launch leasing products for its Model 3 electric sedan in order to boost demand. Currently, the cheapest Tesla Model 3 costs $42,900 before any incentives are factored in. That's still a far cry from the $35,000 entry price that many Model 3 intenders have been waiting for, but we'd…