Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

Se Habla español?

Many dealerships reap the benefits of employing staff that speak fluent Spanish for the simple reason that an increasing number of Spanish speakers frequent today’s dealerships for both sales and service. Language barriers can be a problem when it comes to service recommendation upsells or relaying the value of a vehicle, its…

A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as Internet departments developed into Internet dealerships.

Much time, energy, and teeth-gnashing abounded as old-school met new-school and an industry that can be decades behind in technology…

Welcome back, my friends, to our video series, Quality of Life!

We’ve been discussing Ali’s success, his goals,…

One of the most valuable lessons I’ve learned about life is that it isn’t easy. It seems after hearing thousands of sales pitches over the years someone always presents a new fantastic way to make something quick and easy. I’ve always been open to new ideas and products that improve quality of life. Computers and cell phones are an excellent example of…

In today’s digital world, if you want your audience to hear your message, it’s crucial to stand out among the flood of marketing communications hitting them at every turn. But all too often, marketers use a “one size fits all” mentality, sending messages on a standard interval without taking into account each customer’s unique purchase patterns. The result?…

This week, Jeff covers a topic that is brought up in every class, workshop, and consistently throughout the training process: WORD TRACKS! Stay tuned to hear which word tracks to use, why they are so important, and how to hold your team accountable to use them. Hint- We ALL use word tracks every day!

Copyright 2019 Wm Jeff Cowan

Website: automotiveservicetraining.com

800-248-2931

Click HERE to…

Daphne, AL — March 7, 2019 — The Mar-Kee Group announced the release of a brand new RV-Specific Service Advisor “Sales” Training program — “RV Professional Service Advisor…

In my last blog, Technicians are the Key to Dealerships’ Future, I discussed how the race to acquire technicians may just be outweighed by the difficult task of retaining the ones dealerships already employ.

Of course, as consumers keep…

Do you believe your dealership is safe from phishing attacks? Here are two actual incidents that occurred at dealerships as a result of successful phishing attacks.

One day a salesperson at a Ford dealership received an email. The subject line read: RE: 2015 Ford Focus. The email appeared to be from a customer who was replying to an email that was originally sent from the dealership.

 …

Dealer Principals And General Managers are FREE to Attend the #IS20G 12 Conference In Nashville, March 18th-20th - Internet Sales 20 Group 12

The #IS20G 12 Training Conference in Nashville, TN March 18th - 20th…

Late Start to the Spring Selling Season Perhaps Pulling Down the Index Early in 2019

 Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast…

According to media reports recently, Tesla is preparing to launch leasing products for its Model 3 electric sedan in order to boost demand. Currently, the cheapest Tesla Model 3 costs $42,900 before any incentives are factored in. That's still a far cry from the $35,000 entry price that many Model 3 intenders have been waiting for, but we'd…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Sometimes you just need to get punched in the face to wake up. For too many days in a row, I went to work doing the same thing over and over like Bill Murray in the movie Groundhog Day.

There are two routes to achievement in your life. The first is conformity in which you follow the crowd down a conventional path and maintain the…

The Fundamental Attribution Error reminds us that people tend to unduly emphasize internal character, rather than external factors when trying to understand people’s motives. We tend to believe that others do bad things because they are bad people. The oft-overlooked reality is that the environment matters more, if not most.

A thief steals an…

In last week’s video from the series, Quality of Life, we began to learn more about my friendship, mentorship, brotherhood with Ali. What we bring to each is other…

What is your dealership doing to attract and retain talent?  This is the big question isn’t it?  Dealers all over are looking for talent across all departments.  While there does seem to be a huge deficiency in qualified tech candidates, no department is exempt from the talent shortage.  Sales, F&I, Service Advisors, Accounting staff, Technicians,…

I was in the …