All Blog Posts (12,618)

Selling Cars with Mobile Advertising

Use text message marketing to reach people directly in their phones with a personal message! You can customize a text message marketing service to fit the specific needs of your auto dealership marketing campaign. These messages are not spam but instead reach only those people who choose to text a number and request information. Thus a texting campaign can reach a specific target audience.



After setting up a number for people to text, you can…

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Added by Paul Potratz on November 4, 2010 at 5:28pm — No Comments

The 100% Rule

100% of doing exactly the same thing next year as what you did this year will yield you 100% of the same results.



100% of Personnel in your Dealership who do not receive any Training will perform exactly the same next year as they did this year.



100% of the Processes you used this year to get the results you now have will give you exactly 100% of the same results next year.



100% of the of the Profit you made this year comes from 100% of the Personnel you… Continue

Added by Leonard Buchholz on November 4, 2010 at 3:38pm — No Comments

Dealers try to occupy the majority of slots on the first page of search results. Finally, a way to do just that! ***Case study offer***

Car-Mercial has developed a way to squeeze others off of the first page of search results. The results made my chin drop! They do this by producing a large amount of custom professional videos for each of their clients. These videos are matched with an extensive key word list (unique to each brand/vehicle/location) and uploaded to numerous video search engines. From there the videos get picked up by thousands of additional sites and displayed all over…

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Added by Michael Paulson on November 4, 2010 at 11:30am — No Comments

You are HERE ---> * <---

Tonight's Blog Talk Radio Show! All the talk of positivity. All the positive meditation. All the self affirmation and great positive energy. It's time to look at yourself on your MAP and at very least determine OR better yet decide... stay where you are or keep pushing for the next level. Where are you now?



Listen to internet radio with…
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Added by Mike Phillips on November 3, 2010 at 11:30pm — No Comments

Automotive Marketing with Facebook Ads

So you’ve set up a Facebook page for your auto dealership. You’re adding daily content and running giveaways, but you want to keep driving people to the page. What better way than to run ads right on Facebook?…

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Added by Paul Potratz on November 3, 2010 at 4:00pm — No Comments

Press Release - How To Recruit Train and Maintain

TK Worldwide Provides Recruiting and Training Solutions for Auto Retailers



Tampa, Florida; Nov 2010: One of the biggest challenges for auto retailers is to recruit, train and retain top notch professional managers and employees.

TK Worldwide, one of the premier recruiting firms in the automotive market has developed and fine tuned programs to do just that for their clients.

Kevin Bradberry, the President of TK Worldwide said, “Our organization’s geographical reach and high… Continue

Added by Kevin "Friend Me" Bradberry on November 3, 2010 at 1:00pm — No Comments

Auto Show promotions that deliver after the show is over

Automotive marketers are in the midst of planning their promotions for the upcoming auto show season. These shows are a prime opportunity to reach both casual car shoppers and serious buyers with the latest offerings and even a glimpse into the future. Across the country tens of thousands of curious onlookers will pay for the privilege of being courted by all the major domestic and import brands.



But can the…

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Added by Volker Mendritzki on November 3, 2010 at 11:01am — No Comments

Paper.li makes it easy for micro-bloggers to create online dailies

You may have noticed that some of the power-bloggers you follow are coming out with dailies. This is due to a new site called Paper.li. A few examples I can cite include, The Eric Miltsch Daily, The Automotive SEO Daily, The Automotive Social Media Daily.…






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Added by Ryan Gerardi on November 2, 2010 at 6:36pm — No Comments

AdAgencyOnline.Net Reviews DealerFire On Their Automotive Advertising Experts Blog Talk Radio Show

AdAgencyOnline.Net is an automotive advertising resource / networking portal that finds and reviews cutting edge automotive advertising applications for automotive advertising agencies. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station -…

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Added by Philip Zelinger on November 2, 2010 at 2:18pm — No Comments

Keep Joe Coming Back: Remarketing for Automotive Advertising

Think about the average car shopper visiting your website. Let’s say you sell Nissans. Joe wants to buy a Nissan Altima, so he searches for “nissan altima” in Google. Your car dealership pops up at the top of the search results.…

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Added by Paul Potratz on November 2, 2010 at 1:49pm — No Comments

Groupon: A New Level of Social Media Marketing

Social media offers an incredibly effective medium for automotive marketing to promote your latest specials. You can promote offers by posting on Facebook, Twitter, and other pages. However, your customers often can be the best form of advertising. When they are posting your latest service specials on their personal Facebook and Twitter profiles, your message reaches thousands of their friends and followers.



The question is, how can you get your car shoppers to post your specials…

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Added by Paul Potratz on November 1, 2010 at 5:43pm — No Comments

Find Your Place on Google

Google is giving car dealerships one more way to be found online! The new Places search category offers an easy way to search Place pages, which already existed but now are more visible. You can see a business location right on a map, read reviews, and see promotions right in search results.



After entering a search on Google, you'll see a "Places" option on the left side (along with Images, Videos, etc.). You can click this to search just for Place pages; anything from your…

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Added by Paul Potratz on November 1, 2010 at 2:40pm — No Comments

F&I Paper Log Needed!

Does anybody have a paper F&I log that could be e-mailed to me? My best e-mail address is snewman@fidelityauto.com

Thanks.

Added by Scott Newman on November 1, 2010 at 2:34pm — No Comments

He Buys, She Shops: Study Reveals Fundamental

He Buys, She Shops: Study Reveals Fundamental

Shopping Differences between Genders



Women Encounter More Problems, but Men are Less Forgiving



– Roughly half of all customers experienced problems during their most recent shopping experience, according to, “Men Buy, Women Shop,” a first-ever study looking at gender differences in the retail shopping experience, released today from the Jay H. Baker Retail Initiative at the Wharton School of the University of Pennsylvania;… Continue

Added by SUSAN HAIR on November 1, 2010 at 2:05pm — No Comments

WOMENCERTIFIED~SUSAN HAIR 561-309-7078~CONGRADULATIONS!

Selling to women expert Delia Passi honored among Florida’s top women business owners



Hollywood, FL () - At the helm of one of the nation’s leading selling to women training, marketing and research firms, Medelia Inc. CEO Delia Passi was honored this month at the Fourth Annual Top Women-Led Businesses In Florida Awards Ceremony and Luncheon.



Presented by the Commonwealth Institute of South Florida & the Center for Leadership at Florida International University, the Top… Continue

Added by SUSAN HAIR on November 1, 2010 at 1:58pm — No Comments

New Month: November

All around the country people are making plans for their holiday celebration. Seems at times that our sales people are distracted, many think they can not compete with the man in the red suit. Not True! In over thirty years in the automobile business, I was once one of those who relaxed in the holiday season. In 1994 while trying to work this new tool called "the internet" I discovered there was business out there. I just had to place my…

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Added by Craig Darling on November 1, 2010 at 12:17pm — No Comments

The Big Google Change: How It Makes Strong Car Dealer SEO Even More Important

SEO for Car Dealers has been hugely important for years now, but the recent changes at Google have made strong SEO that much more powerful in driving traffic to your websites.



The changes really come down to three things:



  • Places (the maps listings) have moved to the right sidebar and stay persistent with the page as you scroll down.
  • The organic ranking algorithm now controls the rankings on Places.
  • Reviews are now visible on your standard Google…
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Added by JD Rucker on November 1, 2010 at 1:45am — No Comments

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