Some of the most consistent complaints I hear GM's, Managers and Dealer Principals talk about regarding Virtual Training Platforms are as follows:
We heard you and we have the solutions to these problems!
Too many dealers allow training…
ContinueAdded by Joseph Cala on September 26, 2018 at 4:31pm — No Comments
Added by Joseph Cala on September 26, 2018 at 2:00pm — No Comments
In a recent blog, I wrote about how content marketing is more of a long-term play.
In addition, to attract an audience, it is vital to offer more than purely sales content and “buy now!” messages. Consumers are constantly bombarded with these salesy messages.…
ContinueAdded by sara callahan on September 26, 2018 at 10:19am — No Comments
What’s the purpose of your dealership’s website?
There’s a good chance you can answer that easily. It’s supposed to drive car shoppers to your inventory to turn them into leads via phone calls or form submissions. The issue is that some dealers opt for bells and whistles instead of making their most important…
ContinueAdded by Dane Saville on September 26, 2018 at 9:00am — No Comments
Talk to anyone in any position in the car business and I bet they can tell you a story of a terrible First Day on the job. If you are reading this, you are probably in the car business and have your own story to tell.
So often, new employees arrive for their first day—excited and a bit nervous—and their reception that is anything but a “Welcome” and…
ContinueAdded by Sandy Zannino on September 26, 2018 at 8:54am — No Comments
David Lewis & Associates will be launching our #DLACrushITWednesday campaign to honor our partner’s female workforce, on the second Wednesday of every month.
Automotive dealerships typically employ 40-50 plus ranging from executive level, sales, and administrative positions. Women…
ContinueAdded by Lois Burak on September 26, 2018 at 12:00am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…
ContinueAdded by Black Book on September 25, 2018 at 1:30pm — No Comments
This week, Jeff discusses a close that is most effective when the customer is saying no to something that is actually required or highly, highly recommended. This close will deliver a 80-90% closing ratio for any product or service. Stay tuned for a role play scenario! Copyright 2018 Wm Jeff Cowan
Website: thejeffcowan.com
Added by Jeff Cowan on September 25, 2018 at 12:00pm — No Comments
Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effort involved in trying to engage with consumers who submit the leads.
In the car shopping process consumers conduct a considerable amount of research and visit many different touch points. A major goal of any…
ContinueAdded by Brett Sutherlin on September 25, 2018 at 10:05am — No Comments
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced a joint study with research firm, Ipsos: “Today’s Auto Buyer and the Digital Retailing Experience." The report looks at points of view of both the consumer and the dealer to better understand the shopping journey, and how and where digital and mobile strategies have changed the consideration, negotiation, and buying processes. While recognizing that the car-buying process…
ContinueAdded by John Sternal on September 25, 2018 at 9:53am — No Comments
Any business entity that decides to take on the commitment of training employees for higher levels of skill and achievement would certainly want to know that their training dollars are being well spent. Calculating your ROI (Return On Investment) properly is not as easy as just adding up how much your profit has increased or decreased as a result of your investment in…
ContinueAdded by Lois Burak on September 24, 2018 at 9:07pm — No Comments
Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology to reach customers.
There is an obvious challenge. While selling cars over multiple channels…
ContinueAdded by Greg Geodakyan on September 24, 2018 at 10:03am — No Comments
Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consumers. It has also been found that some different types of content – text, images and video – perform better than others.
However, it’s still very difficult to know what the best TIME is to post content in order to…
ContinueAdded by Paul Moran on September 24, 2018 at 9:50am — No Comments
According to cars.usnews.com, pickup trucks have become more popular because of all the roles they can play. Initially, pickups were dull and were created as simply as possible. This has changed as the few brands making them have come up with amazing designs. Pickups have evolved to become one of the best and classiest vehicles anyone can own. When you drive a pickup today, you pass a statement about your taste, style and…
ContinueAdded by Isabella Rossellinii on September 24, 2018 at 6:35am — No Comments
According to cars.usnews.com, pickup trucks have become more popular because of all the roles they can play. Initially, pickups were dull and were created as simply as possible. This has changed as the few brands making them have come up with amazing designs. Pickups have evolved to become one of the best and classiest vehicles anyone can own. When you drive a pickup today, you pass a statement about your taste, style and…
ContinueAdded by Isabella Rossellinii on September 24, 2018 at 6:35am — No Comments
Today one of five vehicles on the road are under recall. This year alone there have been 46 million vehicle owners notified of a recall; seven million of which are not related to the Takata airbag issue.
Recalls represent a significant revenue opportunity for dealership service departments. Whenever a customer comes in for a recall repair, there’s an…
ContinueAdded by Scot Eisenfelder on September 21, 2018 at 10:40am — No Comments
I frequently write about how, in my opinion, dealerships would be wise to expand their thinking and change attitudes towards recall customers … and not just recall customers, but all customers
The customer experience is key to building customer loyalty, increasing referrals and securing repeat business. It is also one of a dealership’s most important…
ContinueAdded by Chris Miller on September 21, 2018 at 10:30am — No Comments
It is widely known that Service is the lifeblood of all dealerships and, in many cases, keeps dealerships financially in the black. With the inundation of service requests by consumers, largely due to the increasing amounts of recalls that we’ve seen in the last few years, service departments are finding it more difficult than ever to accommodate all of the customers that…
ContinueAdded by Andy Church on September 21, 2018 at 9:56am — No Comments
If you need help with creating a fixed ops marketing plan to increase organic website traffic on CDK Global then take a few moments to…
ContinueAdded by Chris Branum on September 20, 2018 at 7:30pm — No Comments
This week, Jeff continues the discussion on having a true process on your service drive. Some of you have a process, and some are really missing the mark on what a proper one should look like. Stay tuned to hear the five biggest holes in your process, and how to turn it around! Copyright 2018 Wm Jeff Cowan
Website: automotiveservicetraining.com
Added by Jeff Cowan on September 20, 2018 at 12:00pm — No Comments
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