Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

This week, Jeff covers how to break down the walls from clients who come in and expect to be "up-sold". First, we must close the customer on simply giving the presentation. To do so, use the "I'm Not Going to Sell You Anything!" close. Stay tuned for the roleplay scenario. Copyright 2018 Wm Jeff Cowan

Website: TheJeffCowan.com

Click HERE to watch!…

Lease Approval Ratings in August Reach Their Highest Number Yet for 2018

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72.6% approval rate in August, a rise from the July rate of 71.2%.

August experienced a higher number of applicants with qualifications that led to more approvals for taking over another person’s lease contract during the month. August saw a slight increase in approval ratings from August…

Bart Barna has over 15 years of experience in the dealership world. After his Honorable discharge from the U.S. Navy, he started his career in Automotive Sales. Then Bart started working his way up through management becoming a Finance Manager, Sales Manager, General Sales Manager and then a General Manager. We asked Bart what his favorite thing about being a manager was-is and he…

Few would argue that incoming inventory is just as important as outgoing inventory. Yes, sales are what it’s all about but, the next generation of vehicles in…

Videos of happy customers generate more online reviews and website visits  

Newport Beach, CA – September 10, 2018 – In the six-month period from February through July 2018, Downey Nissan, California’s #1 volume Nissan dealer, experienced a viral lift of 627 percent in their social media marketing program, attributed to videos sent out by Vboost, an automotive…

When you are purchasing a new car it will be crucial to know about some of the important data regarding the condition of the vehicle. With revs check you will be able to do the same. The report associated with this check will have simple demonstration of the various facts related to the vehicle you are going to purchase.

This checking is…

With the fourth-quarter in sight, now’s the time to be planning for ways to end the year strong and insure you maximize your dollars and their effectiveness.  One way is to make sure you evaluate how you maximize OEM reimbursements and move more inventory.  Co-op funds can substantially improve a dealer’s ROI by reimbursing up to 50% of your marketing spend.   Think about…

Do you know your customers’ lifetime value (CLV)? CLV defines the monetary value of your customer relationship by how much gross profit they have generated for your dealership.

If you divide your customer database into quintiles, you’ll discover that the top 20 percent is responsible for 79 percent of your gross profits, while the bottom 20 percent are net…

Great Value in Used Cars from Off-Lease Inventory Drives Monthly Increase That Eclipses Last Year’s Hurricane-Fueled Replacement Activity

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention Index for August, with a significant month-over-month increase of +1.4%. The change last month marks the largest single-month increase since…

This week, Jeff reveals the six areas of closing. Most service advisors focus on closing the sale, or the last area of closing when asking for the money. However, five other areas can leave so much money on the table if not addressed! Stay tuned to hear all areas to maximize your sales on the drive. Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to watch!…

Almost every dealership has some degree of training, from the manager telling the salesperson, “Here’s how to do a foursquare, now go get an up,” to a more structured and professional routine, perhaps from an outsourced vendor. The problem is, this training can be inconsistent. Or, due to high turnover, the managers simply give up.

And, far too often that…

Communication is vital to business, that’s a given. In retail, businesses must be responsive, provide a great customer experience and stand by their products or services. But what happens when businesses fail at that? They get complaints.

A customer ordered some copper from a business that promised it to be of the highest…

Here is a great post by Ken Varga, he gave a great way to increase sales online and offline.

Great read...

Saying Just Because is REALLY A GREAT IDEA…

 Original Post: St Louis SEO and Web Marketing - LeadValets discuss "How To Get More Leads Through Mobile Search"

St Louis SEO and Web Marketing - LeadValets

314-561-7101

While Mobile Search is important and what you can do to get more leads from it

TEASER:

How Would you like to get more searches and more leads…

Breaking Up With LinkedIn 

Original Article is Above

When I received an email invitation from Alignable, I pushed it aside and tagged it to “look at later”. I figured it was another trendy hopeful like Foursquare or Myspace that would become the next footnote in the social world and given this I figured, “why even bother?”

On a…

Several years ago, I wrote a newsletter titled “defining moments” when I talked about how our response to certain events in our life, define who we are as individuals. This was written back in 2009 when car dealers didn’t know if they were even going to be a dealership. Could they order cars and sell to the…

It wasn’t too long ago that most dealers shunned recalled vehicle owners, describing the additional traffic as a nuisance, or they viewed them as consumers who occupied service bays that could be more profitable with other types of business. 

However, changes in OEM recall reimbursement policies, along with revenue data that indicates more than 50% of recall…

Innovative Marketing and Media Join Together With Data-Driven Approach to Car Shopping

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced an exclusive ad sales representation agreement with iSeeCars as its newest publishing partner. iSeeCars is a rapidly expanding car-shopping marketplace with broad coverage of more than four million new and used vehicles for sale.

Based…

This week, Jeff covers a close for when clients simply can't say "Yes" because they need more money off, or negotiated. Rather, this close will show you how to build value without couponing yourself out of the commission! Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com

Click HERE to watch!…