Several Brands Continue to Offer Discounts on New Truck and SUV Leases Following July 4th Holiday Weekend
Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of July. Several automotive brands offered discounts on trucks and SUV’s entering into the month of July, while many small to mid-size vehicles either increased or retained their current…
ContinueAdded by John Sternal on July 16, 2018 at 4:58pm — No Comments
Provides Vehicle Valuations for New Marketplace Catering to EV Vehicles
Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today the integration of its vehicle valuation data with Motorsport Network’s MYEV.com, the first-to-market car shopping platform dedicated exclusively to the buying and selling of electric vehicles (EVs).
MYEV.com offers intuitive tools…
ContinueAdded by Black Book on July 16, 2018 at 3:10pm — No Comments
Leading innovator in automotive retail digital signage has experienced 65% year-over-year revenue growth by helping auto retailers improve the in-dealership experience
Jacksonville, FL – July 16, 2018 – Automotive Broadcasting Network (ABN), the leading innovator and provider of digital signage solutions for automotive dealerships, has been named to the…
ContinueAdded by Crystal Hartwell on July 16, 2018 at 11:07am — No Comments
A technician was removing a cylinder head from the engine when he spotted a well-known cardiologist in his shop. The cardiologist was there waiting for the service manager to come and take a look at his car when the technician shouted across the garage, “Hey Doc, want to take a look at this?”
The…
ContinueAdded by AWN INC on July 16, 2018 at 10:15am — No Comments
Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store.
In a recent study, we identified how dealers could drive ROI by analyzing on-demand email campaign launch dates. In our research, we were able to pinpoint the…
ContinueAdded by Doug Van Sach on July 16, 2018 at 9:15am — No Comments
Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store.
In a recent study, we identified how dealers could drive ROI by analyzing on-demand email campaign launch dates. In our research, we were able to pinpoint the…
ContinueAdded by Doug Van Sach on July 16, 2018 at 9:15am — No Comments
Department Managers have an enormous impact on your Dealerships Profitability. That impact can either be positive, or negative. The choice is really up to you. We would never let the coach on the field without a playbook and a strategy, yet as an industry we let our managers “play” every day without the skills and support to manager their teams. Ask yourself “do I have a…
ContinueAdded by Andy Church on July 13, 2018 at 10:42am — No Comments
Tim James shares the importance of quality videos and tips on ways that dealers can make their videos more appealing to customers.
Added by Timmy D. James on July 12, 2018 at 11:15am — No Comments
Auto Loan Originations Observations through March 2018 reported as of May 2018:
Added by Black Book on July 12, 2018 at 9:52am — No Comments
Every successful business needs customer feedback to gauge how they are doing. Customer loyalty, experience and retention can’t be modified without hearing what your customers think. Dealerships rely on such things as manufacturer surveys and online reviews to get an idea of how well they are doing. Some will even go a step further and email their own survey, or have their…
ContinueAdded by sara callahan on July 12, 2018 at 9:46am — No Comments
Women make a full 45% of new consumer car purchases—that’s no small market. And when it comes to making these purchases, this market tends to consider much more than just cost. Price is definitely a component of their decisions, but emotional factors such as trust of the sales consultant and dealership are much higher on the priority scale. So while providing fast service and keeping up to date tech-wise are important, you need to adopt measures to ensure your female customers and guests…
ContinueAdded by Anne Fleming on July 11, 2018 at 1:42pm — No Comments
The decision to switch to a new CRM is not one to be taken lightly. On a daily basis, your sales team relies on your CRM for new leads and opportunities, to remind them what needs to be done, guide them through car deals and keep them on track to meet business goals.
ContinueAdded by Bill Wittenmyer on July 11, 2018 at 11:15am — No Comments
It’s probably not news to you that, while customers like having new cars, many dislike the dealership experience. And, that dislike often immediately begins from the first moment they arrive and are basically accosted by 10 salespeople approaching their vehicle as they pull onto the lot – yes, that’s mostly an exaggeration, but you get my point.
Here’s the…
ContinueAdded by John Wingle on July 11, 2018 at 9:56am — No Comments
Secondary Marketplace Activity Picks Up With Shoppers Looking to Avoid Dealer Down Payments
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 68.4% approval rate entering July, relatively unchanged but up slightly from the 67.9% mark registered in May.
Even though lease origination activity at dealerships has been down slightly in 2018, lease takeover activity has remained healthy,…
ContinueAdded by John Sternal on July 11, 2018 at 9:44am — No Comments
As there are several different departments in dealerships, each with their own goals and targets, it is quite common for inter-departmental fighting to occur – a woe of many a manger. This happens because each department attempts to preserve revenue within their own department – other departments be darned!
For example, the used car manager will complain…
ContinueAdded by Ujj Nath on July 10, 2018 at 9:46am — No Comments
For Philadelphia, Louisville, Long Island & Northern New Jersey auto dealers, creating on-the-lot merchandising materials is now a breeze
Saint Petersburg, FL July 9, 2018 – LotMonkey, a strategic in-dealership merchandising solution for independents, franchised car dealers, dealer groups and OEMS, today announced expansion into several new markets…
ContinueAdded by John Wingle on July 9, 2018 at 9:42am — No Comments
I wear a Fitbit tracking device that monitors how many steps I take during the day. One of the features in the Fitbit is when I’m sitting for a while it buzzes to encourage me to take so many steps to meet my goal for the hour. Wouldn’t it be nice if we had a similar product that monitored what we are accomplishing in our jobs? Words cannot express what…
ContinueAdded by Rob Gehring on July 9, 2018 at 9:09am — No Comments
Some skeptics lament the decline in the use of social media platforms. Perhaps because they’ve become jaded due to all the arguments and political rhetoric constantly popping up in news feeds. Well, don’t for a second believe these pessimists!
Social media is not only growing, it’s becoming more popular than ever. For example, Facebook-owned social media…
ContinueAdded by Paul Moran on July 6, 2018 at 9:29am — No Comments
Monthly Index Increased +0.3% During June
Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention Index for May showing that it increased 0.4% during June registering 113.3 and up…
ContinueAdded by Black Book on July 5, 2018 at 2:45pm — No Comments
As time goes by, digital marketing is increasingly integrated into car dealerships’ ad budgets. Because of that, many options have developed which allow dealerships to create exposure and deliver ads in a more direct and targeted way -- more than was ever possible with traditional media.
Even some forms of traditional media have become digital, such as radio,…
ContinueAdded by Steve White on July 5, 2018 at 9:51am — No Comments
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