Once you’ve developed a cohesive plan to connect locally the real work is just beginning.

...If you're using social media the same way you were a year ago, you're already behind.

The value of networking is crucial to anyone in sales. Automotive is no different and the changes in social media during the last decade have increased the need as well as the opportunity to expand your networking outside of the golf course or happy hour. People are spending more time on Facebook than…

According to Black Book® data, the average price of a used vehicle for model years 2013-2017 decreased slightly in value -0.3% during May, with cars changing -0.7% and trucks -0.1%. All vehicles are averaging a 12-month change of -14.1%. This is trending better than May of last year, when 2- to 6-year old vehicles declined in value by -1.2%.

Despite the slight dip in total vehicle values last month, eight segments saw positive changes in May, led by Sporty Cars, up +1.1% in May.…

Interchange of information is crucial in business. Especially if you aim to transmit essential messages such as repair scheduling, tire replacement, or the cost of new car components.

Emails today usually end up unanswered or in the spam folder. Phone calls go unreturned because voicemail is no longer the first place to check when…

Customer relationship management (CRM) tools are some of the biggest buzzwords in recent years. By 2021, Gartner predicts that CRM will be the single largest…

5 Keys to Building Customer Loyalty

-by Sally Whitesell for Fixed Ops Magazine.

These days we’re all focused on making sure our guests are completely satisfied. We seem to think that if they are, they will become loyal clients.

This simply isn’t true.

Loyalty is not built through a…

55.3% of Today’s Popular Leases Retain their Monthly Payment Prices Entering June

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady from last month. Thirty-six different vehicles maintained their prices from the previous month to this month showing that lease prices are holding steady as we move into the summer…

Do you find yourself managing someone that just seems untrainable? Why is it that after one year on the drive, good habits go out of the window? Easy- change is happening! There are five key points that happen when the fear of change kicks in. Stay tuned to hear Jeff's tips, how to address them, and how to embrace change! Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to…

Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 1 of this 2 part video…

When it comes to earning business, the customer experience has become a key differentiator. These days, sales and service customers tend to choose convenience and experience over pricing. In fact, dealers that consistently provide an excellent customer experience, make it convenient for the customer to interact with them, and broadly promote this, are thriving, while others…

Sacramento - a city rich in culture, economic activities, and of course, history, attracting numerous tourists to the area every year. While the tourism is constantly flourishing, so is the traffic increases, which makes it difficult for locals, but most of all for visitors, to easily drive around. Sacramento has already become known for dealing with high traffic,…

After more than a century on the road, the Americans are changing the way they drive. As of April 2016, the Millennials are the largest living population in the United States and they will make a huge impact on the auto industry. If you want your dealership to prosper, you need to get to know your target group well.

Millennials today are…

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Time is money, and no one likes their time wasted. So, if you are not using the newest technologies, you are missing out on lucrative business opportunities. When it comes to texting – it is a relatively old technology – for more than 25 years people have been using it non-stop. And this…

An increasing pool of dealership buyers and investors have helped sustain the market’s high blue sky values; growing number of groups go to market, driving activity and consolidation

Irvine, CA – June 13, 2018 – The auto dealership buy/sell market continued its high level of activity, fueled by a healthy economy and an increased pool of sellers reacting to auto retail’s future, according to The Blue Sky Report’s® First…

This week, Jeff discusses how to counter the dreaded price objection! It's a simple concept; You don't decrease your price, you increase the value! Stay tuned to hear many ways that Jeff suggests to increase the value on any product or service you sell. Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com

Click HERE to watch!…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

If you have been paying attention to industry trends I am sure you have noticed the ever-increasing gap between the size of smaller dealerships and large auto groups. Groups are swallowing up smaller dealers left and right as they continue to grow.

Of course, size matters when it comes to many things in the dealership world and the consolidation of the…

Recently, I spoke with an associate;  a top automotive recruiter. What I learned from them was not all that surprising. In my travels many in auto sales  have jumped ship or left the business altogether. 

He shared his thoughts which were based simply in that the younger generation is hungry to make money, but in many…

This week, Jeff continues with the last five myths of this series. Stay tuned to hear what they are, how to bust them, and back them up with facts. Each one is perfect to use as a training tool, meeting topic, or simply food for thought! Copyright 2018 Wm Jeff Cowan

Website: AutomotiveServiceTraining.com

Click HERE to watch!…

High Performance Tires and Wheels; Complex In-Vehicle Technology Benefits Increase

Protective Asset Protection, a provider of F&I programs, services, and dealer-owned warranty programs, announced today results of the second part of its recent survey addressing consumer and dealer trends in Vehicle Service Contracts and Ancillary Protection Plans. According to the survey, 42% of respondents estimate their…