At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view of the customer journey from introduction to purchase… but…
ContinueAdded by Steve White on May 21, 2018 at 9:46am — No Comments
“If I lost everything today and I had to start over, I would go sell cars. Because I’m working with somebody else’s inventory, I control my own pay plan. I control my schedule. I can get up at 5 in the morning and work ’til 10 at night,and I enjoy it.”
Added by Lois Burak on May 18, 2018 at 5:50pm — No Comments
In the past year I have had the privilege of visiting with businesses of all sizes to introduce digital marketing solutions. In an age where disruptive digital technology is a crucial part of the success of one’s business I must share what I learned as a digital marketing specialist.
What could stop a good digital campaign in its tracks?
A: Staffing issues and or lack of motivated sales professionals.
Marketing strategies were either stalled by high staff turnover or were…
Added by Lois Burak on May 18, 2018 at 5:40pm — No Comments
As you know, email is a vital part of your marketing. But if your specially-crafted email campaigns don’t make it to your customers’ inboxes, your ROI will fall short. Following email deliverability best practices is more than making sure your customers receive your emails—it’s making sure that your emails aren’t marked as spam.
To keep your domain or IP…
ContinueAdded by Graham Annett on May 18, 2018 at 9:53am — No Comments
There are few things sales managers find more painful than looking into their CRM and finding unanswered sales leads -- whether those leads sat for hours or sometimes, days, each is a missed opportunity. That’s why there are so many outsourced BDC services that provide lead follow-up for dealers, ensuring customers receive a speedy, accurate response. And now, it seems that…
ContinueAdded by Chris Miller on May 18, 2018 at 9:29am — No Comments
One of our clients just got an additional $300,000 gross profit on warranty using our Margin Plus program! Over 40 states have laws about this. Are you getting retail pricing for warranty parts and labor repairs yet? If not call 1-888-205-8718, or simply click the link below and see what we can do for your dealership! …
ContinueAdded by Rob Gehring on May 17, 2018 at 12:45pm — No Comments
The most requested series is back! Jeff covers the top twenty myths of writing service, starting with the first five in this episode. Stay tuned to hear them, use them for meeting topics and tools, learn how to bust them, and find out the facts to support it. Copyright 2018 Wm Jeff Cowan
Website: www.automotiveservicetraining.com
ContinueAdded by Jeff Cowan on May 17, 2018 at 12:00pm — No Comments
One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and gains indirect brand exposure.
Doing this consistently can lead to news stories, conference speaking spots and…
ContinueAdded by sara callahan on May 17, 2018 at 9:31am — No Comments
Texting Strategy for Women Buyers
Is texting part of your dealership’s communication strategy with women customers? Used properly, texting as a business practice is a direct and efficient way to communicate. Used improperly, it can cause annoyance and frustration.
Read on to…
ContinueAdded by Anne Fleming on May 16, 2018 at 3:53pm — 2 Comments
It’s summertime, summertime, sum, sum, summertime…well, almost. Millions of families are planning their vacations, and according to AAA Travel, more than 80 percent of people surveyed say they are planning a road trip this summer.
For dealers, this…
ContinueAdded by Mark Queen on May 16, 2018 at 9:43am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…
ContinueAdded by Black Book on May 15, 2018 at 3:22pm — No Comments
This week, Jeff discusses what to do when you get ghosted! You present your product or service, get your customer excited and bought in, they may even verbally commit, and then they disappear. So now what? Stay tuned for Jeff's secret on re-opening the conversation! Copyright 2018 Wm Jeff Cowan
Website:…
ContinueAdded by Jeff Cowan on May 15, 2018 at 12:00pm — No Comments
With the Memorial Day weekend coming up, I wanted to make you aware of some information and insight from Equifax regarding the Military Lending Act (MLA), and a few key things auto lenders and dealers should know when working with service members.
According to Equifax:
Dealers and lenders are still trying to better understand what they need to know about MLA, and…
ContinueAdded by John Sternal on May 15, 2018 at 9:33am — No Comments
Anyone have any experience with an aging employee in sales that has/is lost a few steps so to speak. Obviously the newer vehicles are technically challenging and make it harder for older salespeople. Add to that the normal aging.....memory issues...etc that come to all of us at some point. I have an older salesperson who is struggling and frankly a little lost. All the legal tangles aside........what have you seen or done in a situation like this.
JC
Added by Jim Corwin on May 14, 2018 at 2:00pm — No Comments
In my advisor training, I talk about feature benefit presentations and review labor operation frequencies. The reaction of advisors is similar as I use their numbers individually to estimate potential sales by labor operations. They are amazed when we review just three labor operations that show their potential in excess of a quarter…
ContinueAdded by Rob Gehring on May 14, 2018 at 12:41pm — No Comments
ALBANY, N.Y. – May 14, 2018 – Auto/Mate Dealership Systems (http://www.automate.com) today announced dates for its national Customer User Summit, scheduled for Nov. 7-9, 2018 in San Antonio, TX. The User Summit spans three days and features breakout sessions offering in-depth training on how to get the most out of Auto/Mate's dealership management system (DMS).…
ContinueAdded by Mike Esposito on May 14, 2018 at 10:43am — No Comments
According to Black Book® data, the average price of a used vehicle for model years 2012-2016 increased in value by +0.3% during April, fueled by a strong spring selling season for cars, also up +1.3%; trucks saw a decrease of -0.4% on the month. All vehicles are averaging a 12-month change of -15.1%.
A total of nine vehicle segments increased in overall value during spring, including five car segments, led by Mid-Size and Compact Cars, each up +2.5% on the month.
Vehicles in…
ContinueAdded by Black Book on May 14, 2018 at 10:18am — No Comments
For today’s consumers, time is the ultimate commodity. No matter how much money they have, consumers are always on the go with their busy lives. Whether that means shuttling the kids to soccer practice, or running a bunch of errands, when it comes to fitting vehicle service into their busy schedule it is often viewed as a large and inconvenient time sink.
To…
ContinueAdded by Ujj Nath on May 14, 2018 at 9:18am — No Comments
Are you locked out of your automobile and need an emergency assistance? We are Auto Locksmith Reno will provide you with efficient, fast and quality on-site locksmith service no matter the situation. Our local locksmithing service will be at your location…
ContinueAdded by Terrel Watkins on May 14, 2018 at 6:00am — 1 Comment
What should you do if you are locked out of your car or lost your car key? Our Locksmith services are here to help you. In most cases, we can be at your door in just under 30 minutes from the time that you call us because we understand the frustration that you are…
ContinueAdded by Terrel Watkins on May 14, 2018 at 5:30am — No Comments
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