Are you ever frustrated by the inaccurate sourcing of sales? I'm sure that most of you do everything in your power to track (as accurately as possible) the customer car buying journey from the beginning to the actual sale.

However, there are so many variables along the way that dealers often either get confused or simply give up and assign credit to the "auto…

In the age of customer experience, successful salespeople have transitioned from an “always be closing” mindset to an “always be helping” mindset. In fact, the title of salesperson isn’t really an accurate reflection of what the job entails any more. A better title would perhaps be Trusted Advisor.

A Trusted Advisor earns their customers’ trust. The best way…

"The game changers at Southwest Airlines, who have prospered for nearly 40 years by challenging conventional wisdom in the airline business, have embraced the “hire for attitude” philosophy more intensely than any big organization I’ve encountered.", Sherry Phelps explains. Miss Phelps spent 33 years at Southwest, and as a top executive in the People Department while helping to design many of their hiring practices.



Sometimes the culture has to change within the organization. I…

Have you ever dealt with a know-it-all? Do you work with one now? Tune in to hear Jeff's thoughts regarding the message they convey, what business owners think of them, and some tips to actually help them! Whether you know someone or you think YOU know it all, this is a beneficial message to everyone. 2018 Wm Jeff Cowan

Website: AutomotiveServiceTraining.com

Click HERE to watch!…

I’m pretty sure most of you have received some sort of marketing that was either irrelevant, offensive or perhaps just made you say, “Why the heck am I receiving this?”

For marketing to be effective, it must reach the right audience at the right time.…

A lot of professions are practiced in a country. When you wish to choose one you need to know the most you can about the profession you are interested in so that you can excel in it and things turn in your favor. In the United States one of the professions practiced widely is salesmanship. Now one of the salesmanship you can practice is related to the cars. This article can be your go-to for knowing about what you need to become a good car salesman let alone a car salesman.

Now in any…

Buying, running and maintaining a car – it's not cheap. However, there are some tried and tested ways of minimising your spending.

Use fuel efficiently

There isn't much you can do about the cost of fuel. But the way you drive affects the amount of fuel your vehicle uses.

The less fuel you use the more money you save.…

Lease Payments Still Lower Despite Falling Residuals; Dealers & OEMs Not In Agreement

 Swapalease.com, the nation’s largest car lease marketplace, has new data that show lease payments would still be more attractive than loan payments even after dealers and lenders instituted more aggressive incentives toward loans. Swapalease.com conducted a loan-versus-lease comparison of the same vehicle with $30,000.00 MSRP and analyzed monthly payment options with varying residuals…

So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers. While this is important, it’s just as important to remember that creative still matters.

After all, you can serve up the exact right message to the right person at the right time, but without a…

As a salesperson, do you wait for leads and ups, or do you go out and actively prospect for new customers?  No matter how great a salesperson you are, sales is a numbers game. If you want to sell more, you need to talk to more people. If you aren’t talking to enough people, you need to prospect.

 …

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

Tagging on from last week's episode, Jeff discusses what to do after you make the presentation: CRITIQUE! Smart to do after a good presentation, a bad presentation, or a missed opportunity. It can be two sets of eyes, feedback, a simple conversation, or constructive criticism, but it will always have a lesson learned. Copyright 2018 Wm Jeff Cowan

Click HERE to watch!

Website: TheJeffCowan.com…

There’s a huge push going on across the nation for subscription-based vehicle services.

First introduced by manufacturers, more than a few dealerships have rolled out similar services for their customers. The general concept is that a consumer can pay a flat-rate monthly fee to drive a vehicle of their choice. The payment includes everything from insurance to service,…

Highlights:

1. December 2017 and January 2018 saw a significant drop in lease originations as dealers and lenders placed more emphasis on incentives for auto loans.
2. Subprime accounts saw a 9.5% decrease through January 2018, the lowest subprime share since 2006.

Auto Originations Observations Originations through January 2018 reported as of March 2018

• Auto: Total 2.01 million auto loans…

Over the years, as customers have sought out the internet to research, shop and buy cars, a void has been created between customers and sales professionals -- removing a human element from much of the upfront process. Many dealers and sales professionals are now bridging that gap with the help of personal branding.

Somewhere along the way, CRM and other systems lost sight of the fact that customers are more than “leads”, “shoppers”, and “potential buyers”; they are human…

This week, Jeff discusses how to make training part of your daily routine. All you need is 15 minutes a day! It does not require a full day class, a complete week away from the drive, or anything excessive! Rather, follow the FIVE R's! Stay tuned to hear Jeff's tips on how to incorporate 15 minutes a day to make you maximize your opportunity. Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com…

How many vehicles do you sell out of your service lane every month? What if you could double that amount?

These days you need all the sales opportunities you can get. Next to digital leads and inbound calls, the service department provides the most sales…

Unconscious behaviors of your front- and back-end teams can be difficult to recognize, but they can make the difference between a successful transaction and one that fails. Taking the intentional steps to recognize unconscious bias when it comes to women has a direct, positive impact on your store’s bottom line.caption text here. Use the block's Settings tab to change the caption position and set other styles.

Consider These Numbers:

• 60% of women who…

Vboost viral marketing content now reaches 10X the audience by integrating its unique customer content with the dealer’s website and showroom

Newport Beach, CA – May 2, 2018 – Vboost (www.vboost.com), a viral marketing company focused on the auto industry, today announced the release of Vboost 3.0, which includes two new products aimed at increasing auto dealers’ viral marketing…