VEHICLE BUYBACK PROGRAM

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it has partnered with Mobility Sales Solutions and its new Vin-Up™ solution for automotive dealers and their service…

30-Second Snapshot:

It is never ok to change the tech number on a repair order. That is fraud and will result in a chargeback in a factory audit. Always make sure your tech is certified for the repair before they begin.

We recommend the following:

• Check the manufacturer's…

Atlanta, GA – April 24, 2018 – ELEAD1ONE today released a free eBook called “The Auto Dealer’s Guide to Digital Retailing.” Designed to be a resource for dealers, the eBook presents an in-depth review of the challenges involved with purchasing a vehicle online, and of current consumer and dealer expectations. Additionally, the eBook shares practical tips on how to prepare a dealership for changes associated with…

This week, Jeff discusses a golden sales rule: never stop dating your customers! By "dating", you are staying loyal, engaged, building rapport, and showing expert salesmanship. Some simple ways include writing a handwritten thank you note, making a phone call just because, or grabbing a small gift simply because you appreciate their business. No up-selling or advertising! Simply dating your customers, because when you stop, someone else will! Copyright 2018 Wm Jeff Cowan

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Below are some additional data points from a recent consumer credit trends study conducted by Equifax. The initial release highlighted trends in awareness of credit amongst Millennials and Baby Boomers, as well as affordability expectations of Prime and Subprime shoppers. The online survey was conducted…

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data, with results showing increased shopper interest in key vehicle refreshes and upcoming launches, as well as pickups, utility vehicles and certain car segments during the month of March.

All three segments of…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

Partnership puts the car buying experience online – from finance to purchase to home delivery

Irvine, Calif. – April 24, 2018 – Carvana (NYSE: CVNA) and SpringboardAuto today announced that they have teamed up to offer SpringboardAuto customers a seamless, end-to-end vehicle finance, purchase and delivery experience for Carvana’s…

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data, with results showing increased shopper interest in key vehicle refreshes and upcoming launches, as well as pickups, utility vehicles and certain car segments during the month of March.

All three segments of…

Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing.

Think about it. Those consumers you send your messages to aren’t in an…

Love him or hate him, Tesla’s Elon Musk is brilliant. As both a businessman and a marketer, he has created a loyal following of brand advocates – some of whom don’t even own the products he sells. There are consumers literally willing to wait years just to purchase a Tesla vehicle. He recently launched a car into orbit, which is now on its way to Mars -- the man continues to…

Albany, NY – April 23, 2018​ – Auto/Mate Dealership Systems has integrated its dealership management system (DMS) with Dealer Wizard, a provider of database intelligence solutions for auto dealerships. Dealerships that use both Auto/Mate’s DMS and Dealer Wizard’s suite of equity mining, performance metrics and service drive solutions will benefit from the real-time data exchange…

It’s hard to imagine commerce without diesel fuel. From the ships that carry cargo across the oceans to the trains and trucks that haul those goods to their ultimate destinations, diesel fuel is what makes all of it possible. However, that power used to come at a heavy environmental price. Although diesel’s extremely high energy density made it the fuel of choice for heavy-duty vehicles for a long time, its high sulfur content resulted in serious air pollution problems and contributed to…

Dealers using the new AuctionACCESS Mobile App will be eligible for discounted Black Book Digital

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it has partnered with AuctionACCESS, a leading dealer…

This week, Jeff discusses the key to making an extra 5-10% income: having a strong follow-up program! Don't allow yourself or your process to become automated, don't rely on one approach for everyone, and always remember that NOTHING exceeds personal contact between you and your customer. With just five steps, you'll see higher retention, higher sales, and higher survey scores! Copyright 2018 Wm Jeff Cowan

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Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing. Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many, it’s perhaps the easiest and least expensive way to acquire new customers while also…

Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers?

Until this announcement, Facebook collected data from three sources which it used to accurately target its users with ads. These sources were:

• Facebook’s…

According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -0.4%, an improvement from February’s level of -1.1% due to a continued stronger-than-expected spring selling season. Cars increased in value by +0.6%, while trucks decreased -1.1%. All vehicles are averaging a 12-month change of -15.0%.

For the second-straight month, Sub-Compact Luxury CUVs showed the largest depreciation in March at -2.6% (February showed -2.8%).…

Men and women communicate in different ways and have different expectations when buying a car. Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.

1. Know the difference between talking and communicating. There’s a big difference between talking to and communicating with women. Communication builds trust, and trust matters to women. In fact, trust ranks as the #1 reason women choose their…

People are very careless on the road. Accidents occur all the time. These cases are very common in the court and they are dealt with all the time. However, things and condition change when it comes to trucks. The case tends to take a sharp turn as you would then need to provide more details at the court. Here are some of the factors that will help you understand why the process takes a lot of time. Go to RRinjurylaw.com/ for further…