Have you wanted to be in sales but you're not sure if it's the right fit? Sales is rewarding, challenging, and fast-pace, but it also is not for everyone! Stay tuned to hear the four points that will help you determine if this role is meant for you. Copyright 2018 Wm Jeff Cowan

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Dealerships can expect higher performing placements and faster turnaround times

Hearst Autos, the most trusted platform for consumers to research and shop for cars, announced today that it has joined the CDK…

Lease Approval Ratings Continue to Improve in March Following Steady Monthly Approval Increases in Q1

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 67.3% approval rate in March, a rise from the February rate of 65.2%.

March experienced a higher number of applicants with qualifications that led to more approvals for taking over another…

As an industry, we’re witnessing the largest shift and money grab in history -- from the likes of Carvana, Blinker, and Fair, to the possible entrance of Amazon into car buying.

And now, another huge retail company has decided to jump in… but in a way that dealers may be overlooking.

Walmart recently launched a used-car buying service in…

“If you are out to buy car insurance first car policy then there could be few things which you need to know before you start researching your options. Typically, new cars can be purchased in 3 different ways-outright payment, finance or lease.” 

Depending on the…

Are you ready to tee off for some new training? sw Service Solutions "The First Step" series gets your advisors ready to sell on the drive.

Urbandale, IA—April 16, 2018—Flick Fusion announced today that Lehel Reeves has joined the company as Director of Partnerships and Business Development. In his new position, Reeves will oversee the creation and management of synergistic partnerships that will raise awareness for Flick Fusion’s leading video marketing technology, and increase sales and create…

Protective Asset Protection, a provider of F&I programs, services, and dealer-owned warranty programs, announced today results of its latest survey addressing dealer concerns and opportunities with F&I product offerings. Behind financing, additional F&I offerings represent the second-largest opportunity for margin growth for dealers (57.6%).…

Albany, NY – April 16, 2018​ – Auto/Mate Dealership Systems announced today that it has been awarded a 2018 Top Workplaces honor by the Times Union. Auto/Mate ranked as a Top Workplace in the midsize category, and also took home a Special Award for Managers. This is…

Typically, a dealership will invest over $40,000 to get a technician certified to master status. To keep this technician current will require investing additional thousands in training every year. Historically dealerships haven’t attempted to maximize this investment by sharing with less trained newer talent. With the shortage of new technicians entering…

This week, Jeff discusses another common mistake that service advisors make: not paying attention to detail! This point falls in line with following the process, ensuring accuracy every time, and not skipping any steps. Whether you make a written list of details, keep a manual handy, or refresh your memory every day before you step on the drive, it's imperative that you actively pay attention to detail. Copyright 2018 Wm Jeff Cowan

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If you have flown recently there are two unescapable and related facts: (1) nearly every seat is full and (2) nearly every seat is priced differently. This is because airlines realize that planes taking off with empty seats represents lost revenue that will never come back. Our service bays and technician time are pretty much the same – idle time is revenue lost…

If you’ve been in the retail automotive industry for any length of time, you’ve seen how inaction is thought to be the best course of action. With today's evolving retail world where consumer’s can order oil and battery changes on Amazon, I’m sure there are many more changes that Amazon is hatching for the automotive industry.  If your attitude is that you are making money…

This week, Jeff discusses the dreaded, yet inevitable, sales slump. We are all guilty of falling into it for one reason or another, every once in a while. With 4 simple tips, you can overcome it! Failure as a teacher, readjusting aspects rather than "fail and repeat", and knowing you are never far from success are a few snippets of what this episode covers! Copyright 2018 Wm Jeff Cowan

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Atlanta, GA – April 10, 2018 – ELEAD1ONE today announced that its DealBuilder digital retailing platform was honored with two 2018 Automotive Website Awards (AWA) at the NADA Convention & Expo. Additionally, ELEAD1ONE’s Service1One…

Marketing is an incredibly complicated and convoluted field which involves everything from direct marketing, to brand management, customer communications, social media, public relations and on and on. Whether you call the person responsible for your digital marketing efforts the “CMO,” or delegate these tasks to an Internet Manager at your dealership, the fact remains that…

Albany, NY – April 9, 2018​ – Auto/Mate Dealership Systems has added a new Credit Card Processing feature to its dealership management system (DMS). Credit Card Processing from Worldpay (formerly Vantiv) integrates the Worldpay credit card device and merchant services into Auto/Mate’s Cashiering features in its Parts, Service and General Cash…

In this digital era, there is no doubt that brands are substituting conventional marketing methods and gradually investing more funds in more effective social media marketing. Today, social media has become an integral part of your existence. You could now see advertisements on your newsfeed without even noticing them. Unlike newspaper or television, there is no scope for changing the page or flipping the channel, you know that the advertisements on the social media channels are just…

One of the foremost social media platforms today is Instagram, and it is quite useful for business owners as a significant marketing platform also. If used smartly, Instagram can boost your business revenues significantly by widening your customer outreach. Instagram will help you to connect your business with a broader audience,…

Most dealers are still unwisely asking for Social Security Numbers on their websites. Change is coming and in some cases is already here based on state laws. Why do this when you can use soft pulls without needing a SSN? The added benefit is an immediate increase in leads because you are not asking for a SSN as well as higher quality leads as most folks with even a score as low as 600 will not give up their SSN online.   

State laws restricting…