With its focus firmly set on communicating through photographs and videos, Instagram is ideally suited for business in the lifestyle sector, especially fashion. Both designers and models have been using Instagram in increasing numbers to showcase themselves. However, with more than 90 million photographs being uploaded daily by Instagram users, those in the fashion…

The principal reasons why brands take to the social media are to enhance brand awareness, engage with customers and followers, and build brand loyalty. However, it is quite evident that they can use social media to also make their SEO more effective even though Google has denied that it factors in social media in its page rankings. Some useful…

Whether you want to personalise your car or protect it from wear and tear, there are plenty of great accessories that you can buy. Without spending a fortune, you can buy Land Rover discovery accessories that will make your car unique and even protect your investment so that it holds its value. Here are the top five must-have accessories for your Land Rover discovery.

1. Black and Grey Union Flag Tyre Valve Caps

When it comes to personalisation, it's the little…

LONG BEACH, California –April 5, 2018-- --myKaarma, the leading communications and payments software provider for automotive dealer service departments, today announced it has received a $15 million investment led by Kayne Partners, the growth private equity group of Kayne Anderson Capital Advisors, L.P., an alternative investment firm managing $26 billion in assets. The investment will be used to…

This week, Jeff covers two more mistakes that service advisors make: They avoid the low mileage customers and they misuse coupons! First, low mileage customers are sometimes the best customers in the long run, simply due to your rapport, honesty, and integrity as their salesperson! Second, don't make the mistake of couponing yourself out of business! Stay tuned to hear Jeff's thoughts and tips regarding these two mistakes. Copyright 2018 Wm Jeff Cowan…

Wantalease.com Data Show that SUVs and trucks will offer Attractive lease Deals for April, based on March Trends

Wantalease.com, the nation’s first online marketplace for new lease deals, reports the latest update on new lease offerings for the month of March, and forecasts new leasing trends for the month of April.  Several brands offered discounts on mid-size and large SUVs, as well as truck deals, while most smaller vehicles and regular-size cars maintained or increased…

POLL: According to a New Survey from Swapalease.com, Expecting Moms Most Likely opt for Mid-Size SUV’s with a More Trendy Style and Design

Swapalease.com, the nation’s largest car lease marketplace, today announced results of its “New and Expecting Moms” survey, where thousands of drivers across the country were asked about their preferences on vehicles for new moms.  

The majority of those polled 32% say mid-size SUV’s are the best vehicle type for expecting…

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention Index for March showing that it fell -1.2% on the month registering 112.0 and down from 113.3 during February. The Index has now changed -0.9% over the last twelve months (113.0). Click here to obtain a copy of the…

Pre- and post-purchase analytics are the key to cracking the code for selling to your #1 buyer: women. Women are buying 45% of all vehicles today, which translates to 819 total vehicles per year at an average new car dealership. Yet most business leaders still don’t celebrate this market, nor do they undertake mining data to advertise and sell directly to…

• 28.10 million auto loans and leases, totaling $611.3 billion, were originated January-December 2017, representing a 3.5% decrease in total new accounts, and a 1.1% decline in balances over the prior year, reflecting a market shift from new to used cars.
• January through December 2017, 9.2% of auto leases were issued to consumers with a subprime credit score, the smallest subprime share since 2011.
• The severe delinquency rate (share of balances 60+ days past due) on…

Dealers are great at creating expectations. They advertise their dealerships as family owned, friendly, hassle-free and low-price leaders. These promises are what motivate the customer to call in the first place.

Then the expectation gap opens up. Typical problems that dealerships run into include:

• Calls…

When consumers search for vehicle service options in your area, does your dealership’s website appear on the search engine results page (SERP)? For most dealers, ranking organically for search terms is difficult because their websites are optimized for sales and not necessarily for service. Additionally, it’s difficult to compete with aftermarket service centers that have…

One of the largest concerns facing the automotive industry is the shortage of technicians. Many qualified technicians have left in retirement or have moved on to other markets that also have needs such as fleets or oilfields. Adding to this concern is very few young technicians have chosen to enter a market with so many challenges. A few of the obstacles…

Have you ever found yourself with low energy during an important presentation or big sales day? This week, Jeff discusses the impact of vacation blues, holiday blues, or convention blues. He gives tips for keeping your best foot forward: don't over drink to celebrate a sale, eat right, sleep, and a few more "no-brainers"! Take these tips serious to maximize your return and time away from the office. Copyright 2018 Wm Jeff Cowan…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Urbandale, IA—April 3, 2018—Flick Fusion today announced that its flagship video marketing platform, Smart Flicks, has won a 2018 Automotive Website Award (AWA) for the Best Website Merchandising Software. The award was presented to Flick Fusion at a ceremony hosted by PCG Companies on March 22^nd at the Aria Resort & Casino in Las…

Step by Step Guide to Selling Your Car

Selling a car is easy. The real challenge in selling your car is to sell it at a good price. Not that many people have the skills to wheel and deal, but with this guide, you could make an extra dollar or so.

The secret in selling a vehicle is to think like a buyer. If you are going to buy a car, what are the things that you would look? Once you've figured that out, you then ask yourself how you could make those qualities stand out from the…

What is BullCutter.com ? What does it DO for dealers?

CHRIS: First, welcome, Keith, and how are you? Most importantly, what made you decide to build and launch BullCutter.comTM? What does it DO for dealers?  

KEITH: Thanks, Chris, and I'm great. BullCutter.comTM is my response to real dealer problems with bad vendors in advertising, websites, and CRM: In…

Every May, thousands descend upon the Indianapolis Motor Speedway to watch and be part of the “Greatest Spectacle in Racing”, the Indy 500.  Millions more watch on television from around the world. All know that Indy is the biggest single day sporting event in the world, but what many do not know is that it is also a college and an institution of higher learning. For just one day a year, by attending this event, you can get a lifetime of knowledge that will take the average student years to…