Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today its latest joint vehicle depreciation report with Fitch. Black Book forecasts an annual depreciation rate of 17% in 2018 as the supply of used cars and trucks increases, up from a lower-than-expected 13.2% experienced in 2017 due to strong sales activity stemming from hurricanes last fall. The latest joint vehicle depreciation report can…

Albany, NY – April 2, 2018​ – Auto/Mate Dealership Systems (http://www.automate.com) announced that Chief People Officer Dave Druzynski will present "How to Spot Liars with Effective Interviews” at the upcoming Digital Dealer 24 Convention & Expo in Orlando, FL. Druzynski’s session is scheduled for…

LONG BEACH, Calif.,-- April 2, 2018-- -- myKaarma, software that helps dealerships communicate better with their customers at every stage of the service process, right from check-in through to payment, today announced that Mercedes Benz of North Palm Beach stopped using their regular phone system in service and now puts every call, text and email through myKaarma. The system keeps a record of every customer interaction, is fully searchable…

When following up with unsold showroom buyers,  start the deal fresh and let the objections come from the buyer.  Be careful not to jump directly into the old objection.

                               "OR Versus "AND" .... Another TheoryOf5 Philosophy

My mentors and I believe most people think they are realistic about what they want in life. We understand not everyone wants to work 60 to 90 hours a week to become a multimillionaire. They don’t need to earn a doctorate just to find satisfying work. They don’t need to be an elite athlete to simply stay in shape.…

There is nothing more frustrating to a customer than being told a repair will take X amount of time - only to be informed later that it will take longer. To those who work in busy dealership service departments, this happens frequently. Customers come in for one thing and, during the multi-point inspection, additional issues are found. Or, as can sometimes be the case, a…

Recruiting and hiring quality personnel for vehicle sales has never been easy, but according to most dealers I talk with, it’s never been as difficult as it is today. Even most of those in the job market with an interest in a “sales” career state that they want to stay away from selling cars!

Although the automotive sales profession has pretty much overcome the stereotyping of the ‘50s, ‘60s, and ‘70s, it is still plagued with negative perceptions, the most…

This week, Jeff visits yet another common mistake that service advisors make: not asking for future business! Future business requires the advisor to not only sell the service, but also sell themselves! The most effective way to do this is by using the proven techniques: The Next Visit and The Proactive Next Visit. Both word tracks will secure you more future business than you can imagine! Copyright 2018 Wm Jeff Cowan…

According to a recent article in Automotive News, Motorcars Honda in Cleveland Heights, Ohio, believes that the future of franchise dealership profitability lies in efficient vehicle service, and as a result it’s service…

As new vehicle sales profits become more difficult, it is important to increasingly turn your attention to growing your service business.  Dealers are rightly interested in finding new service customers to replace lost customers. However, service conquest is very difficult because you must overcome three challenges: reaching current driver, determining service need, and…

Travelling has become quite convenient in today, as there are numerous of options for conveyance and transport. If you own an automobile, you can travel to the destination you want to go easily. This saves your time and money. Having a vehicle such as a car is good for regular conveyance to cover small distances. Having a car comes in handy when you must attend important meetings which you don’t want to miss. A car can work properly if its service is done…

The job of a car dealer is filled with various duties and responsibilities that he does all through the day. His main activities will include dealing with various customers and doing different administrative tasks as well. He may have to sell cars directly to the customers or through online transactions. Irrespective of the way of transaction, he is loaded with the responsibilities to generate sale for the car company. Some car dealers deal with one type of car brand while some deal with…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

This week, Jeff discusses a familiar topic to many of us: Why customers won't buy! We've all had great presentations, closes, and product value, so why don't we get the sale every time? Is it because your product is unnoticed, your presentation doesn't showcase the value or brand, the product isn't current enough, or you simply don't know where to start? Stay tuned to find out the top three reasons why people don't buy. Copyright 2018 Wm Jeff Cowan…

The buzz today among vendors in the automotive industry is all about making the car buying transaction faster and more convenient for the consumer. I get it. Consumers think it takes too long to buy a car, so technology companies are inventing ways to trim down that transaction time. Sure, it may make car buying an easier and more convenient experience for consumers which,…

As a leading texting solutions provider in the automotive industry, it has become a responsibility of AdvantageTec to further amplify all the cries for help in preventing texting and mobile phone usage while driving. A majority of adults believe they can text and drive but the data proves them wrong. This problem reminds me…

Click to view "Interactive Call Guide" 

-by Sally Whitesell for AutoSuccess Dealer Service Magazine.

In my two previous articles (Part 1 and Part 2), I shared…

I would like to recommend a very important philosophy that you should incorporate into your daily sales regiment. The concept is called “One More”. At its heart, it simply means that when you think you are done, do one more. One more what, you ask? One more phone call, one more email, one more text, one more social engagement, one more prospecting attempt, give out one more…