If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch and listen.…

Gross profit is critical to the bottom line and warranty parts and labor reduce our results. The cost of training, equipment, special tools, and labor continue to rise making profit a challenge for dealerships. Our new Margin Plus program can get your dealership additional gross profit to offset the challenges. Let’s see what you are leaving on the…

 Your Customers come into your Service Department, once, twice or possibly three times a year, (if they drive a lot of miles!)

It's your ONLY OPPORTUNITY to get face to face with them! 

Let me repeat that...

IT'S THE ONLY OPPORTUNITY YOU MUST GET FACE TO FACE WITH…

This week, Jeff discusses steps for making 2018 your most successful year yet! These steps will help you maximize your potential, repeat your biggest successes, and grow exponentially! Copyright 2017 Wm. Jeff Cowan

Click here to watch now! Also available on iTunes, GooglePlay, & Stitcher. …

How is your budget shaping up for 2018? Having fun yet? This is the second part in a series of blogs on how to create a budget that will help you achieve your growth goals. In Part 1, I shared tips on how to do a SWOT analysis. This installment will tackle…

In most of the warranty policy manuals there are sections dedicated to compliance and who is responsible for which function. There are also numerous training materials that outline the responsibility of each department. In these training materials, it is stated that the service manager is the one that holds each position responsible for their own task lists.…

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This week, Jeff discusses "pulling the curtain back" and working with a daily worksheet to make predictions and project goals. This episode is perfect for managers and service advisors looking to stay on track and maximize potential!…

Phone Strategy Series Part 3

Talking to prospective customers on the phone is inevitable in the sales industry. If you are comfortable on the phone you are already ahead of many others who do their best to avoid this type of prospecting.

Getting on the phone with a potential customer doesn’t have to be a stressful situation, especially if you are prepared before you ever dial their number.

Knowing how to get someone’s attention and more…

Buying and selling today, regardless of what your product is, is drastically different now than it was 50 years ago.  Door-to-door selling is a thing of the past and most companies and products have ways to do most of the shopping or preliminary information harvesting online and without the presence of a salesperson.

This is becoming true in the automobile industry as well.  Manufacturers and dealerships are looking for ways to provide the customer with a fully online…

When it comes to increasing service revenue, there is no shortage of areas to consider – improving process efficiency, expanding facilities, hir…

Few people would hesitate to describe the life they want to live. Today I ask what life you want. You had to think about what you would like to do for work or where you would like to live. You might be waiting for the genie in a magic bottle. Maybe you play the lottery considering what to do when you win. Neither of these is very likely to happen so…

Financing a car with bad credit can be both difficult and stressful. Therefore, many people consider car loans with no credit check to buy the car they need.

Lenders do not conduct an intensive credit check, so you are saved of the embarrassment that comes with a review of bad credit and possible rejection of loan application. You can apply for online…

How do you define success? Money, happiness, family? Stay tuned every Tuesday for Jeff's podcast on how to maximize your potential! This week, Jeff covers PART TWO of how to exchange your worry for success! Copyright 2017 Wm. Jeff Cowan

Watch and listen here!…

A recent article on…

When it comes to providing the ultimate customer experience, can technology go too far and instead, backfire by…