According to a Google Automotive Shopper Study, 46% of consumers visit a dealership’s website after watching video content.
In another study by Google, 70% of people who used YouTube as part of their car…
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …
ContinueAdded by Black Book on November 7, 2017 at 1:00pm — No Comments
How many times do we as administrators hear, “Well the job is finished but I’m just runnin' time.”
So what job are you really on when you’re “runnin' time on this job?”
That means that you are just going to have to run time on the job that you’re really on when you’re done running time on the other job that you’re not on. Then when you’re done “runnin' time” on the one you are not really on, that you weren’t really on from before, you will need to run time on that job too.…
Added by AWN INC on November 7, 2017 at 11:01am — No Comments
According to a Google Automotive Shopper Study, 46% of consumers visit a dealership’s website after watching video content.
In another study by Google, 70% of people who used YouTube as part of their car…
Added by Staff Writer on November 7, 2017 at 10:40am — No Comments
Added by Mike Gorun on November 7, 2017 at 9:53am — No Comments
Added by Steve White on November 7, 2017 at 9:38am — No Comments
Attention Car dealers, your Information Age marketing strategies are obsolete, as we are now living in the
“The Experience Age!”
The Information Age
The Information age was spawned over two decades ago, by the emergence of the World Wide Web and Google’s efforts to organize all of the world’s information in one easily accessible portal.
The Consumers Have Taken Over The Asylum
Within a few years…
ContinueAdded by James De Luca on November 6, 2017 at 3:00pm — No Comments
Adaptability is an essential quality to have as a sales associate. When you deal with a lot of customers on a regular basis, there is not a “one-size-fits-all” way to handle each customer.
Unfortunately, not all sales associates understand this and make the mistake of having ONE way that they do business.
It is important to remember that customers are people,…
ContinueAdded by Derek White on November 6, 2017 at 12:55pm — No Comments
Auto dealers would be better served if outdated metric was retired and replaced with a focus on service revenue per units-in-operation …
Added by Scot Eisenfelder on November 6, 2017 at 9:38am — No Comments
The Seven Culture Killers
There are certain behaviors that, if practiced by the leader or permitted to exist in the office by the leader, will absolutely kill office morale and make our business a miserable place to work. They are behaviors so destructive that, if allowed to take root, will run off the talented individuals you need on your team. These culture killers are:
Added by Chris Saraceno on November 4, 2017 at 12:00pm — No Comments
Added by Black Book on November 3, 2017 at 1:20pm — No Comments
In most cases, skills in deer hunting are passed from one generation to another. This is mostly done by either the father teaching his sons how to hunt or older sons teaching their younger siblings. Other than this, you can also learn deer hunting through reading books or online materials and also from friends. Irrespective of how you learned deer…
ContinueAdded by J Miles on November 3, 2017 at 1:15pm — No Comments
On Wednesday I presented a webinar on overcoming your technician crisis for Automotive News, and I want to say thank you to all the people that showed up! If you happened to miss this webinar on worries the recording is on the Automotive News website, by the way, it is free!…
ContinueAdded by Rob Gehring on November 3, 2017 at 11:30am — No Comments
Have you ever suspected that a process is broken, but you're not sure what to fix? Every dealer has experienced this at some …
Added by Kip Miles on November 3, 2017 at 9:39am — No Comments
Added by Scot Eisenfelder on November 2, 2017 at 8:43am — No Comments
The divide between your monthly payment on a vehicle lease, compared to your monthly payment when financing a vehicle continues to widen, particularly as MSRP and estimated sales prices continue to grow. In fact, it’s one of the top reasons why 1/3 of every vehicle sold today is in a lease program.
Swapalease.com, the nation’s largest online lease marketplace, analyzed monthly payment offerings on some of today’s most popular leased vehicles,…
ContinueAdded by John Sternal on November 1, 2017 at 2:00pm — No Comments
Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today its release of new Economic Scenario-Based Residuals, available to lenders and financial institutions with a portfolio of auto loans. Black Book has mapped regulatory prescribed scenarios for this new suite of residual data, enabling risk and portfolio managers the ability to analyze how vehicle values will…
ContinueAdded by Black Book on November 1, 2017 at 12:44pm — No Comments
| by David Metter
Could it be possible that the secret to selling cars in today’s multi-touch, exponentially data-driven society is exactly the same as it was prior to World War II? I know what you’re thinking. This is either a huge stretch or some sort of joke. However, recently…
ContinueAdded by David Metter on October 31, 2017 at 3:23pm — No Comments
The peak of excitement for a car buyer is the moment they drive their new vehicle off the lot. What better feeling is there for a customer than to drive away with something better and newer than what they arrived in. The emotions are high!
Sports is all about emotions too. The highs of championships, the…
Added by Staff Writer on October 31, 2017 at 1:03pm — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …
ContinueAdded by Black Book on October 31, 2017 at 11:20am — No Comments
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company and division of Hearst Autos, today released its latest auto shopper study in collaboration with Ipsos Connect, “Today’s Luxury Auto Owners: How Emotion, Experience, And Loyalty Drive Purchase Decisions.” The report looks at new trends in luxury auto shopping to better understand the luxury auto shopper mindset. …
ContinueAdded by John Sternal on October 31, 2017 at 10:59am — No Comments
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