All Blog Posts (12,618)

Choosing the Best Power Bank for your Tablet

There are quite a few things that you should consider when it comes to purchasing a portable charger for a tablet. That’s mostly because they’re a larger device that has quite a few more aspects to them that require you to know more about what you need to look for when it comes picking a charger for your tablet. In general, tablets are larger smartphones and that means that they have much larger batteries resulting in higher power capacities for longer battery life. That said, when it does…

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Added by Ryan Oslov on September 4, 2017 at 5:12pm — No Comments

Why Are Dealers Seldom Right? A Brief History

   So many trainers like to tell you when they started in the business, how great they were and how they single handedly saved a manufacturer from near ruin. Not my thing. I’m simply stating that I sold my first vehicle for a dealer in January of 1979 for the purpose of this article. What I’m sharing, I’ve participated in, witnessed or at least saw from a distance. In other words, I was there.

    As I got to be about 6 months into the sales end of the business, domestic dealers were…

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Added by John Fuhrman on September 4, 2017 at 9:03am — No Comments

The text advantage: Why your dealership should use texting

Text messaging is taking over. No, this is not old news from the 1990s. It is 2017, and everybody is talking about texting. “Why, isn’t texting available for a long time and an old technology?”, one might ask. It is, but it is also the one that is currently flourishing. Stats show that in 2014 over 561 billion text messages were sent in one month. Only in one month!…

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Added by Thomas F. Jung on September 4, 2017 at 3:13am — No Comments

Trend Setters Click Here!

http://Goquickride.com/

Added by Robert Atkison on September 1, 2017 at 10:17pm — 3 Comments

How Large Is Your Piece Of The Pie? Data Driven Custom Solutions



After I closed my business of twenty five years on a successful note, I went on a quest to pursue the unique opportunities that I saw in my community and beyond.



Those who've read my resume are for the most part impressed by the diverse experiences contained within. The past has given me an edge when it comes to my personal as well as my professional life .…

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Added by Lois Burak on September 1, 2017 at 9:00pm — No Comments

Consumer Attention Spans Are… SQUIRREL!

If you haven’t already noticed, human’s attention spans, in general, are …

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Added by Mike Gorun on August 31, 2017 at 10:00am — No Comments

Traffic Attribution vs. Sales Attribution: What’s the Holy Grail of Marketing Measurement?

Part 1 of a 2-part blog discussing the value and pros and cons of Traffic vs. Sales Attribution 

 …

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Added by Steve White on August 31, 2017 at 10:00am — No Comments

Human Capital: How Teamwork Can Increase Revenue

One challenge in many dealerships is building an environment where teamwork thrives. Salespeople are focused on their own individual commissions, not the stores; technicians are focused on the billable hours they produce, not the departments; and F&I managers want their penetration and back-end gross to be high. Aside from management, there’s a simple reason to…

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Added by Chris Miller on August 31, 2017 at 9:45am — No Comments

5 Ways Students Studying an Automotive Trade Effectively Combine Studies with Work

Studying is a challenging process, especially when you study something so complex as automotive trade. But despite proper learning requires a lot of time and efforts, many students still want to find a job and to try combining their studies with work.

 …

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Added by Lori Wade on August 31, 2017 at 4:24am — No Comments

Jumpstart Unveils Latest Path-To-Purchase Stats for Automotive Shopping

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that there is recent growth in interest for the Entry Luxury Sedan segment, but the segment is also drawing interest in other similar segments (Midsize Sedans, Midsize luxury Sedan), making it one of today’s larger cross-shopped categories.…

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Added by John Sternal on August 30, 2017 at 12:42pm — No Comments

Sustainable Marketing - Is that even a thing?

As I deleted yet one more email from a dealer I signed up with to test them (4 years ago at their request) I wondered how many emails they had sent me. Gmail does a nice job of getting rid of old email, but a search for the last two years showed 68 emails. 

By looking at the dates, 2/3rd of these were timed emails sent by the crm, the rest look like a campaign to either buy my car, which apparently is still going up in value, or some sort of branding event by the dealer.

I…

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Added by krpotter47 on August 30, 2017 at 10:00am — No Comments

Interaction isn’t ALL you should Measure: Pay Attention to What’s Working!

(Part 4 of a 4-part blog series on vehicle merchandising) 

 …

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Added by Devin Daly on August 30, 2017 at 9:39am — No Comments

Empower Your Sales Team for Better Performance

In my lifetime I have visited hundreds …

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Added by Bill Wittenmyer on August 30, 2017 at 9:30am — 1 Comment

Become Bulletproof

New car sales across the country have been declining with many dealerships starting to feel the heat from sales departments seeing reduced performance. Fixed operations have become critical and dealerships look for ways to improve returns from their service, parts, and body shops. The fact is, I believe fixed…

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Added by Rob Gehring on August 30, 2017 at 9:00am — No Comments

Cars Average Decline is Double the Trucks

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

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Added by Black Book on August 29, 2017 at 2:58pm — No Comments

Insights: Length of Marketing Campaign Impacts Dealership ROI

Jumpstart Automotive Media recently analyzed more than 4,000 Tier-3 dealer digital marketing campaigns that ran in 2016. The campaigns were divided into four categories based on length (1, 2, 3, 4 month lengths). Click-thru rate (CTR), and cost per visitor and cost per visit and was then calculated for each category.

1 Month

CTR Rate: 0.06%

Cost Per Visitor:…

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Added by John Sternal on August 29, 2017 at 11:18am — No Comments

Rest in Peace Multi-Point Inspections!

Since multi-point inspections became standard, dealers have followed the same old processes. A customer comes into the service drive; the service advisor checks them in; a technician takes the car, examines it, then gives the…

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Added by Ujj Nath on August 29, 2017 at 10:00am — No Comments

Flick Fusion's Tim James Selected by Digital Dealer to Present Special Pre-Conference Session to Vendors at Digital Dealer 23

Urbandale, IA--August 28, 2017--Flick Fusion today announced that COO Tim James was selected by Digital Dealer to give a special presentation to vendors and sponsors on Sunday, September 17th at 4:30 pm PST. The 25-minute, pre-conference session is the first of its kind and will focus on how exhibitors can maximize their ROI at the show. James will share best practices on how to effectively work a booth,…

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Added by Timmy D. James on August 28, 2017 at 10:43am — No Comments

Dealership Buy/Sells Steady in the First Half; Increased Activity Likely in Q3 and Q4, according to The Blue Sky Report™ released by Kerrigan Advisors

 

Over 200 transactions expected for the year; dealers begin taking on equity partners, while reinsurance profits increasingly factor into buy/sells, and key manager retirements spur sales  

 

Irvine, CA – August 28, 2017 – Dealership buy/sell activity during the first half of 2017 reveals a notable willingness by auto dealers to take on minority and majority equity partners, according to analysis…

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Added by Crystal Hartwell on August 28, 2017 at 10:20am — No Comments

AutoHook Integrates with Top Dealer Website Providers to Give Dealers Advanced Vehicle Targeting Capabilities

AutoHook has announced they have completed the integration process with the industry’s top leading website providers. Mutual clients of AutoHook and the affiliate companies listed below are now set up to successfully target and incentivize customers to visit dealer showrooms based on any specific vehicle of interest - down to the year, make, and…

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Added by David Metter on August 25, 2017 at 1:37pm — No Comments

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