How Do I Perceive your resume? This is for Automotive.

First of all... I always check "Employment Gaps and…

It is often a tedious task to buy a used car that can perform in the line of your expectations. In fact it is a tricky process to find one as every car is different from the other. The used cars or any vehicle for that matter always come with a baggage of advantages and disadvantages. So buying a particular car can either be beneficial or it might prove a nightmarish moment for you. With so many choices and conditions that one goes out for hunting a used car, successfully finding the right…

One day, while bringing my vehicle into a large, very well-known dealership for service, a rather comical scene played out before my eyes. While the shuttle driver was leaving the dealership, his mini-van full with customers, all of a sudden a strong gust of wind came through. The shuttle van’s windows were open at the time and papers started flying out of the vehicle. He…

Finding techs, master techs how to find them .Signing bonus's rarely work, a few more dollars an hour will only get them a raise at their current dealer.To get A Level Techs or Master techs try a 4 days work week, they will turn the same number of hours in 4 days as well as in 5. They wont move their…

Keywords, hooks and tags used in help wanted ads. What industry in your area has a high supply to fill demand for salespeople? Former military is a zero brainer to have them working at your dealership. Hooks,Student loan repayment program to get college graduates.Gen X etc. Use title 6 times throughout your help wanted ad.

KEMPTHORN MERCEDES-Benz

NOW HIRING:

AUTOMOTIVE TECHNICIANS!

Kempthorn Mercedes-Benz is currently looking to hire experienced Automotive Technicians. WE ARE HIRING AUTOMOTIVE TECHNICIANS with “A” level experience. We are looking for EXPERIENCED, CAREER-MINDED individuals…

The "soft Skills" that job and Career seekers are truly looking for. Appreciation for effort and results, a feeling of being in on things. Promotions from within the dealership.

Take any negative out of help wanted ad.…

How to get your help wanted ad seen using the correct description. To find career seekers,use great words and words that the applicant uses in their resume.

KEMPTHORN MERCEDES-Benz

NOW HIRING:

AUTOMOTIVE TECHNICIANS!

Kempthorn…

Did you know it would take a car salesman 22 cars sales a month to match the monthly gross sales of one average service advisor? These numbers may shock you!

Have you ever considered how many of your clients an advisor works with each day? According to NADA, most advisors write up an…

It's official: 2016 is over. Take a moment to review your hiring process: Were you able to identify the best candidates for your organization? Do you need new tools to make it more efficient? Where do changes need to be made in order to achieve greater success this year?

In addition to an employee engagement strategy, the area that can have the greatest impact…

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered only a 50.0% approval rate for January, down slightly from December’s level (54.2%). A year ago, the approvals rate was 63.6% during the same month.

January’s approval rate was the lowest lease credit approval rate in the past three years. In 2016, the lowest lease credit approval rate was 54.2% in December. In…

In my last blog, I shared some reasons why dealers need to prepare for a constant flow of recall repair work for a long time to come. In this second part, I’d like to lend some further insight as to why savvy and responsible auto dealerships need to develop a strategy for recall repairs. I could not fit them into…

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released findings of its annual Super Bowl advertising performance report, which measures the brands that drove the greatest increases in traffic to Jumpstart’s portfolio of publishers during the game.

Jumpstart monitored auto shoppers visiting its portfolio of publishers in a time-trended series to see how traffic fluctuated when ads aired.

The five brands that drove the highest spikes…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

The Importance of Social Media for Dealerships

Is there such a thing as a million dollar strategy or a one-size-fits-all strategy for your digital advertising?

On this episode of Think Tank Tuesday, Paul, Ashley, and Juliana discuss brands that have attempted to utilize a million dollar strategy and whether or not it could be repeated for your business. …

A recent McKinsey podcast shared that when it comes to loyalty programs, a large part of the population is being ignored: elderly customers.

The podcast featured Jaana Remes, partner of the McKinsey Global Institute, and coauthor of…

Today’s reality regarding real-time communication is proven in the data. On average smartphone users in the United States send 764 text messages and place 164 phone calls per month. Without a doubt younger users skew the data, but even people aged 55 to 64 text on average 80 times per month and 65+ text on average 32 times per month. Based on this information we can…

Sometime in the 1890’s, marketing pioneer John Wanamaker coined the famous phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Personally, I have always hated this phrase. My old boss and mentor would say it to me all of the time. However, advertisers have lived within the confines of this mindset ever since.…