The statistics are there: car buyers spend 59 percent of their time online before they purchase car, according to a 2016 study from Cox Automotive. This same study cited 88 percent of customers used the internet to purchase their vehicle and 46 percent use multiple devices to get to a dealer’s website, with 14 percent using only a mobile statistic.

Why are…

When someone considers buying a new vehicle, they are probably not very concerned about advertising gimmicks. Consumers are generally aware that manufacturers will say positive things about their models. Most consumers are therefore more likely to listen to what friends and family or even other reviewers have to say about a model. Word-of-mouth is more powerful than an advertisement. If an uncle says that a mechanic is reliable and trustworthy, the consumer is more likely to go there. The…

Probably the most quality gaming headset you can buy today and which will definitely last for quite a long time are Sennheiser gaming headsets. So if you want to replace your current gaming headset it is advisable to take the following tips into consideration.

The platform

One of the primary things in the process of finding the right gaming headset for you is to determine which platforms you are…

Do you say any of these?

Checkout my all new, low…

I read a BBC article recently that states that children now spend more than 6 hours of screen time per day! Additionally, adults now check their phones more than 50 times a day!

Can someone say “DISTRACTION”!!!!

Now don’t get me wrong, if you’re a smart salesperson in 2017 your mobile phone is your office. Not like the days like my father worked in, where you needed an office, secretary, fax machine, pager, etc… Now we can do it all from our mobile…

Great news! Pinterest is now testing search ads with keywords and shopping tools.

97% of Pinterest searches are not brand specific, so a lot of the keywords will have to be intuitive -- just like a Google search. This means that you can supply content to your customers based on their searches on Pinterest and not just Google.

On this week's Hard Facts, Samantha gives you creative pointers and other marketing…

Many consumers have the perception that servicing at a dealership is more expensive than at independent service providers. Whether this applies to your service department or not, independents acquire customers through consistently advertising competitive prices. Unfortunately, this seems to be working well for them as they’re capturing more and more of your…

“Playoffs? We can barely make it to practice!”

Pretty much any coach has made this statement during a losing streak, but imagine you and your favorite team getting ready for a new season. You pull out your favorite jersey and call your friends while the chicken wings are frying because you are pumped! You just know this year they are going to go…

Total Dealer Compliance (TDC), a car dealership compliance-auditing firm, today announced key findings from its latest consumer survey which found almost 90% of consumers believe that car dealers should be held more accountable for their combative sales techniques. The survey also revealed that nearly 85% of consumers said that they believe US car dealers are given unrealistic sales goals and in turn conduct aggressive sales tactics.

The survey results confirm the notion that…

     As Director of Training, I am always paying attention to the needs of dealers to see if a simple suggestion or note would solve the problem, or if it’s a larger issue, a training program to change the current practice.  As it is with most things that involve change, I’m usually met with resistance.  “If it’s so important, why are you the first to tell us?”

     Sometimes, it’s because a new practice has emerged, but most of the time, I’ve discovered that I wasn’t the first…

WHEN YOUR MANAGEMENT ISN’T

By: Alan Ram, President & Founder of Alan Ram’s Proactive Training Solutions

When you look at the picture above, what do you see? If you’re like many people, you might think this is a picture of salespeople simply being lazy and unproductive. You might very well be right on one or both of those counts but we need to look…

So many of us are focused on the numbers the team generates as a measurement of performance. We review them daily, weekly or monthly and likely let the team know in some form or fashion how we are doing. Many dealership managers feel it’s productive to beat the team member up that’s not performing well demanding they “Get your numbers up” if they want to keep their…

Whether you are the biggest shipper of PCs worldwide, a local bakery, or a small Mid-Western car dealership – you need to provide your customers with the best service support – and resolve all emerging issues in almost an instant.

Why? Your clients are demanding it.

SMS and other …

Volkswagen Lee’s Summit is currently looking to hire an experienced Automotive Technician. We are looking for individuals with previous automotive technician experience ONLY. Volkswagen certifications are preferred but NOT REQUIRED. We are looking for EXPERIENCED, CAREER-MINDED individuals ONLY! We are offering…

Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, made available today its latest insights white paper: “Data Analytics: Critical For Driving Today’s Automotive Decisions”. The paper offers an in-depth look at the role data analytics are now playing for automotive professionals, and how they can be used to make more profitable business decisions.…

In the world of customer experience, retention and loyalty, a lot of focus is placed on customer satisfaction. The general thought process is that the better the customer experience on a consistent basis, the more likely a customer is to continue to do business and remain loyal.

However, according to…

While I often talk about “basics”, that’s simply because many dealers are still not reaping the benefits of video marketing. But let’s say your dealership is doing video marketing. Perhaps you’ve made a commitment to conduct live video walkarounds for every vehicle. Maybe you’re engaging your customers via personal video e-mail. And perhaps it’s working well. Most people…

Running a car dealership can be one of the most fulfilling jobs in the world. This is something many people here at Dealer Elite know very well. As is always the case, not everything is rosy about this career path and people who are new to the car sales game soon find out that there are quite a few things no one told them about before they opened their dealership.…

Platform combines content library, analytics engine, and robust predictive modeling and value segmentation capabilities to help dealers sell more cars in a digital age

New Orleans, La., January 30, 2017 – 3 Birds Marketing, a two-time Inc. 5000-ranked automotive digital marketing company, has won a 2017 Automotive Website Award in the Marketing Solutions category for its fully managed automotive digital marketing platform, The Wire 3.0. PCG, the creator of the awards…