So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content. 

With these changes, you'll be able to get the attention of customers that have looked at similar products, but not YOUR products.

On this episode of Hard Facts, Samantha will reveal when this feature is being rolled out and how it will benefit your…

Your Turn To Drive's panel of experts discuss What Does It Mean To Have A Vehicle Recall.  In this video, Jim Dykstra of www.vinadvisor.net, Joe Webb of…

While auto sales increased in 2016, so did the penalties dealers potentially face for violating government regulations.

The Department of Labor upped penalties levied by its agencies, including the Occupational Safety and Health Admin., which implemented inflation-adjusted increases.

The maximum fine for non-compliance jumped from $70,000 to $124,709, a 78% increase.

The Federal Trade Commission has increased penalties from $16,000 to $40,000, a 150%…

There’s a popular saying, “Show me your vehicle and I’ll tell you who you are”. As corny as it may sound, it isn’t far from the truth. Some scientists have seen a correlation between the kind of vehicle a person drives and their personality. Going by this logic, it is highly effective to focus on a person’s emotional side…

It seems like 2017 has a digital solution for every problem out there. Unfortunately, a lot of people falsely assume apps are just there to entertain us, where in truth, they are there to help us be efficient at whatever it is we do. Most notably, we are here today to talk about apps that facilitate our transportation in many ways. So, with this in mind, here are top 10 transportation apps that will keep you moving.…

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases increasing slightly entering January. While there are sixteen models being offered for $199 monthly or less, only one (Nissan Sentra SV at $139 monthly) is being offered for less than $150 monthly.

The Sentra SV was offered at $109 per month in November, but that vehicle, including several others, have seen…

Skype has become the go-to standard for most video conversations, but their IM tool is very effective for one-on-one chat conversations, as well as for groups and work teams. A huge advantage of the platform is that it is available on virtually every device and operating system, including Windows, iOS, Android, and Linux.…

Timonium, MD – January 11th, 2017-- Helion Automotive Technologies announced today it's celebrating the company's 20th anniversary. For 20 years Helion has been a Managed Services Provider for auto dealerships, designing and implementing proactive information technology (IT) strategies to support auto dealers' business success. One year ago Helion expanded into the heavy-duty trucking dealership space when they brought…

Many dealers and managers outside of the service department don’t realize how incredibly busy a service advisor (SA) is throughout their day. Keep in mind that these are front-line employees dealing directly with your customers. They have an extremely important role in the dealership. In fact, it could be argued that a SA has more influence on a dealership’s livelihood when…

There’ll be a lot going on at NADA100—and to see everything you want to see, it’s important to make a plan.  It all starts with Carnival on January 26, and it won’t stop until the last person’s off Expo floor.  But don’t worry; I’ve got you covered, and I won’t let you miss a thing.  Here’s what you need to know and where you need to go:

• Kick it off with Carnival. …

When it comes to video, most dealerships tend to think of it for purely sales department use, and sometimes in service. From communicating with customers via personalized emails, to live video walkarounds, video is certainly an excellent way to engage customers and increase VDP views. It is also a great tool for the service department to better explain and illustrate service…

If you utilize paid search, you’re probably paying “Google Tax” without even realizing it.

So what is “Google Tax?”…

Reviver reinvents the 125-year-old metal plate as an Internet of Things, connected car platform; rPlate™ hits the road in California, Florida, Arizona and Texas in 2017, other states to follow

Detroit, MI - January 9, 2017 – The first-ever, interactive digital license plate debuts today at the North American International Auto Show (NAIAS) in Detroit during Automobili-D, a new event showcasing…

Don’t get caught up in the post-holiday blues! You’re definitely not alone.

We all know that January can be a slow sales month for just about any business. It can be easy to get discouraged and anxious when you're not pacing to meet your monthly sales goal.

There are so many ways you can boost your sales without increasing your ad budget, and I’ll start off by saying that social media is going to be your best friend! Social media is a great way to start…

Chapter 4: What to See in the City

It’s almost time for NADA100, and that means we’re all about to get a little taste of New Orleans!  It’s a city that’s rich in history, fun, food, and nightlife, so it’s tough to know where to start.  To help you out, I did a little digging, talked to some friends in the know—and, of course, vetted some places…

One of our favorite shoe sanitizers is the SteriShoe. The SteriShoe is the first product on the market that can safely and effectively sanitize the insides of your shoes using a germicidal ultraviolet light.

This is especially useful for those who may suffer from chronic athlete’s foot, nail fungus, chronic foot odor, chronic shoe odor and people who are…

As we make our New Year’s resolutions and reflect on 2016, which was a less than perfect year for our industry, filled with recalls and declining consumer confidence due to lack of parts availability to quickly fix these recalls, I thought it may be a good time to look ahead to 2017. In that spirit, I’d like to offer some simple tips that can help improve the service…

Today, the Big 3 automakers account for only 44% of the market – a 26% decline from 2 and a half decades ago. In this short amount of time, consumer loyalty is no longer within reach, as the average customer retention rate across the industry has sunk below 50%. This amounts to dealers losing more than half of their customers each year.

Why the sharp…

Today’s customer will scrutinize every aspect of their customer service experience in your store. We don’t just make buying decisions based on necessity; we buy things that make us feel and look good. We buy things our friends have had a good experience with or that have high ratings and reviews. We want the best service and products we can afford and we want…