Your Competitors Are Invading Your Digital Beachfront

They spent thousands of dollars on digital marketing preparing to storm your fortifications because they expected fierce resistance. Instead they find an undefended Google Business Page from which you’re pouring customers straight into their sales funnel. Sound ridiculous? Well…

This Week in Social Media

News for the Week of December 12

Instagram Adds New Comment Control Features

Comments are where most of the conversations and interactions on Instagram take place. These comments are generally…

Customer feedback is important to any business’ growth. That’s why many send out customer satisfaction surveys and managers pay attention to that feedback.

However, sometimes the feedback system is faulty or gets misinterpreted to the point of being useless. Take the feedback system Uber used to have. At the end of each trip riders were prompted to leave…

The famous Albert Mehrabian developed a communication model in which he demonstrated that only 7% of what we communicate consists of the literal content of the message. The use of one’s voice, such as tone, intonation, and volume, makes up 38% of the message and as much as 55% of communication consists of non-verbal factors such as body language.

I’m sure you can…

Chapter 2: What to Know Before You Go

So you’re all signed up to go to NADA100 and you’re counting down to January 26?  (If you missed that whole registration thing, go…

Timonium, MD – December 12th, 2016-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions for auto dealers, today announced the top technology priorities for auto dealerships in 2017. As dealerships plan to improve operational efficiencies, allocating budgets to these five areas will result in strong, fast and secure IT backbones that will support new business and technology initiatives.

"Dealers often view IT as a cost of…

In this episode of Hard Facts, Samantha was on Facebook Live from Google Headquarters in NYC. Were you able to catch it?

Aside from learning what it means to be a Google Partner, Samantha, Candace, and Philip will give you ideas and strategies for your marketing campaigns - straight from Google.

Watch this week’s episode for more information!…

Today’s consumers expect quick responses—whether they’re waiting in line at the grocery store, waiting to get food at a restaurant, or waiting for communication from a business.  When it comes down to it,…

These days, Google searches are much more personalized and localized. For example, when a consumer types in a search query at their home it produces different results to the exact same search conducted at their office 30 miles away.



And, to further complicate matters, consumers increasingly shop and conduct their research using multiple devices, making it that much…

Facing troubles while booking a cab in the metro cities is a prevalent issue and this seems much more challenging in the rush hours. Even a few years ago, the scenario was the same, but with the introduction of an online taxi booking system, the situation has improved. Now, the people in the cities are getting habituated with the online booking…

There are times when sitting in a shop people witness unprecedented growth in some particular items of which they are not aware of. This demand of the particular rise is a game changer many times in positive as well as negative both aspects. If you are ready to cope up with the immense demand rise then no doubt you are going to make big money in short period…

A turbocharger is actually an air compressor. Over time, these diesel injectors are now extremely sophisticated. The manifold has to be the heavy duty on account of the high temperatures, so they are generally made from cast iron. The exhaust also has 100-cell catalytic converters to boost exhaust gas flow. Furthermore, the exhaust for Mercedes is intended to offer you a leak free connection and will certainly fit different structures…

LENNY GETS A DO-OVER



Those of you who are closest to me, you know that Len Bellavia is one of my better friends in this business. Not only is Len my personal attorney; he is perhaps the best Dealer Lawyer in the business.

You might remember that Len was the attorney that successfully represented hundreds of Chrysler Dealers during their bankruptcy and…

Chapter 1: Get Prepared

It’s time to get ready for NADA100!  For the automotive industry, this is one of the BIGGEST, BADDEST events around, and that means you need to be on your toes.  A convention this big isn’t for the faint of heart—and it’s not for the unprepared.  Here’s what you need to know…

Here's a scenario that unfortunately many dealers are familiar with: your star salesperson is poached by the competition. To add insult to injury, the salesperson takes with him a list of all his--and your dealership's--former customers.

Now your competition is reaping…

In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies that try to fight declining customer satisfaction by lowering prices are going about customer satisfaction the wrong way. Instead, they state that the magic to winning customer loyalty is based on…