If you have your own car and have been using it for a while, you know that it requires a lot of time and effort to take care of it. However there are many specialists available to fix your car or automobile issues.

It can confusing to know how to choose the best company or specialist for your individual needs. There are places where you can get your tyres repaired, car tintingdone or even completely change the…

Who on our team is the best, and how do we get the rest of our group to reach their level?

This is a question you may have heard or even asked when planning training events or making business projections. While this is a good place to start, you have to take this conversation to the next level. Is your top performer really good enough to set the…

Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.

  

Have you heard the claims that most consumers would rather go to the dentist than to the dealership? Year after year, we hear similar bad claims. The recent 2016 Beepi…

Do you have one of these 5 marketing viruses?

It’s so easy to get caught up in new technology and focus on what your competition is doing. From shiny object syndrome to your addition to cutting-edge technology, you (or someone you know) probably has one of these. 

Bring it back to the basics in this week’s Think Tank Tuesday.…

This Week in Social Media

News for the Week of October 31

End Screens Feature From YouTube Available for All

When creators produce great content, it leaves viewers looking for more. End Screens is…

It’s not really black cats and witches on the streets this Halloween that you should fear: What about possible monopoly power in the hands of a few companies that could seriously hurt your dealership’s business this Halloween? And every day?

Now THAT trick is scary.

History can show us a clear parallel to how cartel, or monopoly, power may be…

With a marketplace full of choices, technology, and customization, today’s consumers are more empowered than ever.  They’ve taken control when it comes to shopping, making their preferences known, and ensuring they get exactly what they want.  Whatever the product, there’s no shortage of options and…

Is dressing up your vehicle and improvising it looks on your mind? Are customized paints too expensive and out of your pocket budget? You must explore stickers for your car; they are not just way cheaper than custom paints but also classy, stylish and creative. Stickers also give numerous designs to choose from for use for clear expression of your thoughts, support and messages you wish to convey.

Benefits of stickers for a car

Safe in installation and removal, a…

Humans naturally crave interaction with other humans. However, as technology advances, there is an increasing push by companies to automate as much of their processes as possible. While this is understandable, as it saves on costs, the path technology is taking us down could prove to be a double-edged sword.

Think about all the automated technology that you…

Ride sharing.  Corporate fleets.  Short-term rentals.  Mass transit.  Ride subscription plans.  The list continues to grow—and traditional dealerships are rethinking how they’re going to position themselves to win with consumers who are approaching personal transportation in a whole new way.  Brand-new drivers are no longer forming lines at the DMV the second they…

Do you have a CRM? Did you know that, on average, most major CRMs only see usage of 25%?

Let that sit there for a minute. You pay 100% but you . . . use 25%.

Is it your fault? Maybe. Likely. Sure.

• Your salespeople won’t use it.
• And you won’t make them.

And so you pay 100% of the bill for 25% product…

Thanks to the auto industry investing in more digital advertising programs and marketing initiatives than ever before, the success of 21^st century, digital-friendly customer loyalty rewards programs at forward-thinking dealerships across the country, and the launch of tons of head-turning new vehicles this year, America’s auto industry is continuing to experience an increase in domestic automotive sales.

Billions invested…

Clarivoy’s Proprietary TV Analytics Solution Wins DrivingSales 2016 Innovation Cup

TV Analytics Solution Selected By Auto Dealer Panel as the Most Innovative

Columbus, OH (October 27, 2016) – Clarivoy, the automotive industry’s leading provider of multi-touch sales attribution, today announced that the company’s proprietary TV Analytics…

Car Buying and Emotions, Part I

Women shop and buy cars for a number of reasons, but regardless of the reason, emotions are involved in every step. The emotional range can start with excitement about the prospects of a new car, to apprehension when signing papers, to frustration when taking a car in for service.

Why Emotions Matter

During the buying process, your customers will experience a range of emotions. You know this. It is important…

Role-playing with your sales team will give them the confidence and inspiration to know what to say when handling objections from potential customers. Just like in sports or the fine arts, honing your craft involves practice. Through role-playing, your sales team will master professional and effective responses to the most common objections.

In …

Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies

The auto industry has undergone ongoing and dynamic transformation over recent years.  Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility behaviors are all impacting how the…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

This Week in Social Media

News for the Week of October 24

Facebook Adds New Recommendation Engine and CTA Buttons for Local Events and Businesses

Facebook issued an update to improve the usage of the Events bookmark by adding a new…

Total Dealer Compliance shows the impact of offering a clear complaint resolution has on sales and reputation

Total Dealer Compliance (TDC), a car dealership compliance-auditing firm, today announced key findings from its latest auto dealership survey conducted online in September among 200 U.S. adults age 18+. With over thirty percent of…

Insurance is one of those business costs we all hate paying every month, until the day we actually need it. I'm not an insurance expert so I don't know exactly how many policies a typical dealership has. I imagine it's quite a few when you add up the various property, casualty and liability coverages.

But I do know there is one very important insurance that a lot of dealerships don't…