Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

https://www.youtube.com/watch?v=lhhcAVLAXQE

This phone call above is an actual recent customer interaction - Scary.

Before you invest 10, 20, or 30k in your next direct mail piece, add or switch vendors I want you to think, who’s handling all of the leads that these campaigns generate? See, every advertising venture that you embark on involves your BDC having the first interaction with your…

If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.

There was a time in my career when dealers used to complain about having to take multiple PICTURES of a vehicle. Now, however, most dealers include as…

In my many discussions with dealers, the one question that invariably comes up is “What is online retailing, really?” They’ll then begin to tell me how consumers can already buy a car online from them. They have a widget with which a consumer can get their trade value. They have an online payment calculator. Customers can submit a lead, get a quote online and even correspond…

This Week in Social Media

News for the Week…

Albany, N.Y. – September 27th, 2016 – Auto/Mate Dealership Systems announced today that its National Customer User Summit was its largest yet, spanning two full days and offering many new events, classes and workshops for the auto dealership employees and managers who attended. This year's User Summit was held September 19-21, 2016 at the Hilton Chicago/Oak Brook Hills Resort & Conference Center.…

As we’re helping people with some of their biggest investments, it’s our moral duty to be there for our customers by following up on services they’ve initially declined. Ethical practices in the car business go a long way in retaining customers and increasing referrals. 

You won’t be setting yourself up for disappointment. It’s not a lost cause. Here’s…

Have you ever tried to call a dealership – whether it’s to inquire about a vehicle or schedule a service appointment – just to get placed on eternal hold or thrown into someone’s voicemail? Many consumers have and, just like you, they don’t like it.

People are busy. When they pick up the phone to schedule a service appointment, or try to get information about…

Timonium, MD – September 26th, 2016-- Helion Automotive Technologies, a leading provider of information techology (IT) solutions for auto dealers, announced today that Erik Nachbahr will present at the AICPA National Auto Dealership Conference. In his session Dealership IT: What Matters Now and in the Future, Nachbahr will share the top…

Do to reason changes and Autonation buying more Dealerships, We need Salespeople at out AutoNation Nissan Store in Brandon Florida. Great hours .Looking for people who are ready to do what it takes to be a winner. Managers are always ready to help. Get training that helps you sell. If your interested in working for a number one Dealership give me a call 813-739-3423

How much would your professional life improve if the majority of your new customers were trusting and easy to work with? What would you be able to achieve if you could significantly increase the effectiveness of each and every one of the techniques you currently use? And what would you think if I were to tell you that it’s “easy” to accomplish all of this?

Well,…

Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!

Rankbrain not only understands language semantics, but also complex search queries, which gives it the ability to think similarly to humans.

What does this mean for you? Find out by watching this week's Hard Facts.…

Busy millennials are crunched for time. They rush by in a blur, barely stopping to look at anything for more than a couple seconds—so getting and keeping their attention is…

Knowing what to do and what not to do, when buying a car can make difference of hundreds or even thousands of dollars over the term of your loan and the life of your vehicle.

Before even setting a foot in dealership, make sure you’ve put yourself in a position to leverage the best deal possible.

Here are five hacks to know before buying your new luxury car:

1-   Identify The Fair Market Value, Average Selling Price And Total Cost of…

One of the hardest things you can do is try and pass your driving test the first time. Even if you have practiced a lot, the test is usually a tough experience for everyone. So before you look to find out driving test options in your area, you should also brush up on some things you should avoid before the test. Here are seven test mistakes to avoid:

1. Rolling Stop

A number of drivers, especially when they start out on the road, think…

Today begins a new series on providing dealers with a comprehensive look at specific vendor products. All in an effort to bring a better customer experience to each store. Beginning with Call Monitoring, this will be focusing on two of the premier call monitoring solutions; CallRevu’s Call…

In every dealership, there tends to be certain stand-out sales personnel. These individuals have the experience to coordinate their knowledge of the dealership industry with an organization level that allows them to excel in their daily tasks. On the other hands, every dealership will also carry with it personnel who act in the opposite manner when compared to the “top” employees. Certain characteristics will…

Women-Drivers.com is excited to bring you this white paper on how you can generate up to $6,000,000 in annual sales to women. Now is the time to strengthen your position and turn your dealership into a destination for the fastest car buying segment. The headlines are reading how business is only getting tougher. Is it really going to finish up at another 17.5 million unit year? How will your store stack up?…