Consumers are looking for an authentic brand experience, and for your dealership, this means it’s time to get real.  What does it mean to ensure authenticity in your brand?  How do you convey your dealership’s genuine ideals, the ways in which you deliver on your promises to consumers?  For many businesses, it can be a tricky concept, but when you come up with the perfect recipe,…

In this era of dealership expansions and acquisitions, groups are often put in the unenviable position of inheriting promises or perks that were offered prior to the dealership acquisition. One would think that it is simply a matter of grandfathering the customer into a perk offered by the previous owners. However, one automotive group chose to take a different approach, as…

Watch out! Your blog site can be hurting your business. This week on Think Tank Tuesday, Paul tells a story about why he started his blog and what changes he made to improve it over time. Watch more to learn which strategies will help your blog become more successful.

We’d love to hear…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

In the last 12 months 43% of Small to Mid-Size Businesses (SMBs) experienced a successful phishing attack, according to a July 2016 report titled…

With competition continuously growing in the dealership industry, dealerships are having to take advantage of different methods and make a change in certain ideologies. This can be anything from upgrading the dealership’s CRM, to utilizing a vendors’ targeted email marketing tools. However, no matter which methods are used in an effort to stay competitive, there will still be a basic set of rules that will help…

Esquire Magazine writer Cal Fussman recounted a story about a reporter who had the opportunity to travel with the legendary boxer Muhammad Ali in the prime of his career. Running late and nearly sprinting through the airport to get to the gate in time to catch a flight, Ali looked over to see a woman nervously fumbling to find her camera so that she could snap a…

Millennial Car Shoppers Are Ready to Buy – What Your Dealership Needs to Know

When a millennial steps onto your lot, chances are that they are ready to buy. In fact 48% of 17 to 24-year-olds intend to buy a car on their first visit to a dealership according to research by …

With the major shift into leasing certified pre-owned vehicles by several OEMs and major financial institutions, many dealers have predicted a decline in service contract sales. However, according to an article in Automotive News, they would be wrong…

The landscape of sales and promotion at car dealerships is changing rapidly. Advances in technology, the rise of social media, and a shift in cultural values all have an impact on how your dealership interacts with customers. Many companies are currently grappling with learning to effectively market to different generations and cultures. It is likely that your target audience includes a generational mix of everyone from millennials to baby boomers, as well as people from different…

The landscape of sales and promotion at car dealerships is changing rapidly. Advances in technology, the rise of social media, and a shift in cultural values all have an impact on how your dealership interacts with customers. Many companies are currently grappling with learning to effectively market to different generations and cultures. It is likely that your target audience includes a generational mix of everyone from millennials to baby boomers, as well as people from different…

Recently, I found myself inside a dealership for personal reasons; I was purchasing a new car. However, and I normally do not speak in the first person, I found myself being spoken to about political beliefs, and even worse so, I was informed as to the personal beliefs of the salesperson, and the sales manager. It took less time for me to decide to leave the conversation, and the dealership, than it takes me to…

Auto dealers have two major tax incentives available to them, yet most are not taking advantage and consequently losing money. The main programs that most in this industry are missing out on are:

1. Engineering-based Property Cost Segregation
2. Property Tax Reduction
3. Smart Benefit Reform Program
4. Class Action Settlements
5. Credit Card Processing at $0 Cost.

Engineering-based Cost…

Albany, N.Y. – September 19th, 2016 – Auto/Mate Dealership Systems announced today that its dealership management system (DMS) is fully integrated with QuickScreen from 700Credit, a prescreening tool that allows auto dealers to instantly access customers' credit profiles, right from within their CRM. Auto dealers using Auto/Mate's Automotive Management Productivity Suite (AMPS) and 700Credit's…

Safety is of prime importance when it comes to hitting the road with your motorbike. If you are new to the motorcycling world, it pays to know exactly what protective gear you need and how it serves to keep you as safe as you can be. Read ahead and learn about the essential pieces you need and some of the many advantages they offer.

Image source:…

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Sean V. Bradley, President of Dealer Synergy Interviews Dan Moore, Sr. Director of Marketing at VinSolutions. A leading provider of Automotive CRM and other solutions. VinSolutions attracts, sells, satisfies, and retains your customers more…

Created in 2006, Twitter is a unique social platform that’s grown in popularity, largely because of its 140-character limit, in which thousands quip, snip, and detail about their lives.  In addition, Twitter users can…

With the immense amount of access given to the consumer, regarding vehicle research, the dealership hours of operation no longer apply. Whether it be midweek or weekend, morning or night; car shopping can take place anytime and anywhere. This creates a large competition with local dealerships, and as competition increases the need for…

The moment a woman enters your dealership, she is looking for signals. Signals you may not even realize you are sending. What is your demeanor? What are your intentions? Do you take her seriously?

Why should we care about what signals we’re sending to women in our dealership? Because statistics show that women are a major economic force.…