So, our industry is hell-bent on creating autonomous cars and transforming our roads and highways into assembly lines of controlled vehicles that perform without human intervention. I’m not talking about cruise control or auto-pilot. I’m talking about autonomy. The very definition of…

In India, under the Motor Vehicle Act 1988, it is mandatory for all the vehicles to be insured. Failing to do so, if any mishap occurs and gets registered, it’s a problem. All this can lead to imprisonment and even paying excessive compensation to the other party who has suffered loss or death.

A car insurance policy is the best way to secure vehicle against any mishap. An insurance policy ensures that all sorts of issues/difficulties faced while driving are kept at bay. You drive…

Today’s dealership consists of many moving parts. That hectic environment can sometimes make it seem daunting to manage the time of not only one’s self, but also the employees inside the dealership. There are a multitude of methods to do this, but it may not work similarly for everyone, especially when looking at the difference between a salesperson and a general manager. However, through the use of a 6-step…

Imagine two candidates for a sales position. One has a great attitude and great people skills, but doesn't have the greatest sales record. The other candidate could sell snow to an Eskimo, but has a prima donna attitude and an obnoxious personality. Who would you hire?

 …

In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Model Test Drive, Inventory, Value Proposition, Testimonials and Lead Follow-up.

Hopefully you’ve begun the process of…

It wasn’t too long ago that a mandatory part of the delivery process included the salesperson walking the customer into service, introducing them to a service advisor and helping to begin that relationship between the customer and the service department. Even now it’s a critical question on many manufacturer CSI sales surveys.

But I find that these days many…

When you hear the words blind pilot you might think of the music band, or something that is impossible. Myself, I will be thinking of Jim Platzer. Jim was President of a Fortune 500 company and a pilot for over 15 years. He began to lose his eyesight in his 20s, when he was diagnosed with…

Today I woke up to an incredible sunrise overlooking Lake Erie. As I watched this beautiful scene it occurred to me, what a privilege it is to wake up to this every morning. Those of you that have read this newsletter for long time know I don’t talk much about myself or about the wonderful…

This summer, Beepi, along with the Harris Poll, conducted a dealership survey attributed to the American consumers’ attitude towards car dealerships. This survey was sectioned off into a wide range of demographics. This included millennials vs. seniors, men vs. women, and parents with children vs. parents…

Over the years I’ve made thousands of visits to dealerships throughout the United States. I could spend several weeks telling stories and using examples of knowledge shared and gained without coming to completion. Throughout the good times and bad what makes it interesting…

Dancing With The Stars is back on television and my wife is working on the syllabus for her next round of dance classes. That got me to thinking about the similarities between ballroom dancing and the sales process. Here are 4 similarities to think about:

1. Someone has to lead

In dance, it is usually the man who leads. Leading is…

Enjoy one of our fun animations from our Advanced Phone Training about the importance of asking if it's a good time to talk!

Watch video here: …

The automotive industry pretty much resets at the beginning for each month. I’m sure you’ve all heard the term, “hero to zero.” Well, that’s rather how it is – you are judged on your sales for the previous month.

So, what do managers do when they get nervous in the middle of the month – perhaps sales volumes aren’t on track, or inventory is making them…

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Mobile-geddon is upon us! As consumers, we're always shopping for the next best thing on our mobile devices. Our Digital Performance Manager, Brad, takes over for Paul on this week's Think Tank Tuesday. He uses his iPhone for the majority of his online purchases.

There 5 steps you need to take to make sure your website and advertisement work correctly on mobile devices to make it more attractive to consumers. Watch this week's episode for more…

This Week in Social Media

News for the Week of September 12

Facebook Updates Features for Video Crossposting

Recognizing the need for video creators to get the most views possible, Facebook announced its latest update, allowing publishers to…

Throughout the dealership industry, customer experience is evolving. With this adjustment in the market of customer satisfaction, dealerships have been put in a position of choice; adapt or be left behind. There are certain factors that have led to this, and these have dealt a major blow to many stores that refuse to take the steps necessary for customer experience survival. Whether it be the Millennial…

Personal finance experts often say the first thing you should do is negotiate the price of the car BEFORE you talk monthly payment. However, it is estimated that only 25% of car shoppers do this. It's important to do this because it shortens the "window" of the vehicle's lease payment. The window is often referred to as the portion of the vehicle a person pays in a lease, since they aren't paying for the entire vehicle.

Here's a comparative breakdown from Swapalease.com of…

As auto lease levels continue to reach new highs, auto lenders will continue to ponder the prospects of re-leasing some of the off-lease inventory expected back in the next few years. How can lenders identify which vehicles will make good candidates for a used-lease program? Black Book unveils its latest white paper, “How To Grow A Profitable Used Leasing Portfolio”, available for download by clicking here.

Black Book, a division of…

Tom Hawkins, Dealer Principal of Hawkins Chevrolet in Fairmont, MN, a cornerstone of his local community, was searching for a way to provide even more support to his local area. He reached out and identified an area that had both a need and a raving group of supporters -- animal lovers. Being a big animal lover himself, he…