Labor Day, one of the last major car holidays of the year. During this holiday, dealerships can expect to have a treasure trove of customers, new and returning, whom are looking to take advantage of the ongoing deals featured at the dealership. There's a few reasons for this onslaught of customers, all happening on the last weekend of summer. The three-day weekend allows shoppers ample time to shop, and with new…

Tips%20and%20Strategies%20for%20a%20Dealer%20Principal.pdf

Have you ever gotten an email from a retail store saying the sale is one day only? This creates a sense of urgency for your customers, making sure they come to your business to make a purchase before time runs out.

Customers who feel a sense of urgency convert at a higher rate and are more likely to buy immediately. By watching this week's Hard Facts, you'll quickly realize that creating urgency is easier than it seems. Samantha discusses three…

Just about every consumer today is connected to friends, acquaintances, and businesses via social platforms.  In fact, it’s nearly impossible to find someone who is completely removed from online resources.  With that said, it’s important for businesses, and your dealership specifically, to focus on online feedback from consumers and…

Is your dealership convenient for consumers to conduct business with? Industry wide, the answer is a resounding "no". Service customers wouldn't defect at a rate of 70% plus if your dealership made the consumer experience convenient.

Listed below are numerous customer comments (unedited) from franchise dealers that provide Customer Pick-up & Delivery for service customers (CP/Warranty/Recalls). The highlighted quotes demonstrate how Pick-up & Delivery Service can have a…

Picture yourself walking on a crowded New York City street.  Everyone blends in…except for those who don’t.  Those who stand out have one or more characteristics that usually get them noticed—no matter how many people are around.

Now think about all the automotive dealerships out there and about all the vehicles sold.  In 2015,…

When I consult with dealers about service mailers, I often find that their approach contradicts what they’re looking to achieve.

On one hand, dealers know how incredibly competitive the market is, so they send out service coupons to ensure customers don’t defect due to a competitor’s offer. But on the other hand, they don’t want to send service offers too often.…

In every industry, there is endless data to collect and apply to sales and marketing, all in the hopes of converting consumers to customers. Marketing strategies and campaigns, again, in any industry, can tailor this data to help drive its users down the correct path. Through all of its uses however, marketing strategies have the most in common with the goals attributed to the automotive industry. Let’s explain…

Change is necessary for businesses to grow.  That’s true for the salon down the street, for the local grocery store, and for your dealership.  In order to keep up with consumer wants and needs in the marketplace, it’s important to keep your eyes open and focus on trends that are inspiring shoppers to buy.  Although change is necessary, most people…

All too often, a company gets intrigued with content marketing and decides to give it a try. But then, after just a couple of blogs, executives decide that there just isn’t any tangible return on their investment, or that it’s not measurable, and so lessen their content output, or abandon the initiative altogether.

In most cases this is due to poor planning…

By now, I’m sure you’ve heard about Amazon’s entry into the automotive world… something I predicted quite a while ago and covered in previous blogs.

For the moment, Amazon is functioning as simply a new research portal where consumers can find information and…

Mercedes Benz is all praised for its individual in-car features. Don’t miss the bigger picture. Consider this new E-class, which revives its technologies with whole lot of cryptic phrases such as Distance Pilot Distronic, Pre-Safe Impulse, Air Body Control, and the likes. But combined together and packed into a single theme, the E’s safety,…

Portable Battery chargers are comprised of a particular battery in a specific case with a distinct circuit to manage electricity flow. They let you to store electrical power (deposit it in the portable charger) and later utilize it to charfe a mobile unit (withdraw it from the portable charger). Power Banks have grown to be more popular than ever since the battery life of the precious cell phones, computer tablets and compact…

Tips and Strategies to Help Improve Your Sales Process! #1

The reason athletes train daily is to fuel their body to become the best they can in their chosen sport. The reason salespeople need to train daily is to fuel their mind so they can become the BEST.

I have always believed in the old saying “You are never too old to learn”.

If you are…

The glaring mistakes of a well-intentioned sales team.

I was excited about buying a nice new car, but like many of your clients, I was dreading the process. As a service advisor trainer who specializes in teaching the differences between selling to women vs. men, I’m in car dealerships all the time. However, since I have…

This Week in Social Media

News for the Week of August 29

Facebook Image Recognition Software Open to Everyone

With the goal of someday applying it to live video, Facebook is open sourcing its image recognition software.  Currently, Facebook algorithms work in conjunction with MultiPathNet convolutional neural networks, allowing the platform to understand…

This Week in Social Media

News for the Week of August 29

Facebook Image Recognition Software Open to Everyone

With the goal of someday applying it to live video, Facebook is open sourcing its image recognition software. …

Data Strategies to Increase Your Dealership Sales and Profitability

  

Despite the digital disruption and new ways to research and shop online, the dealer is still an integral piece of the sales process. Consumers may do the majority of their research online, but they still want to head into a dealership to take that test…