Part II: Generation Z, the Mobile-First Generation

In Part I of this series, The Millennial Mindset, the focus was on millennials and their impact on the marketplace—and not without reason.  The fact that they are over 75 million strong in the U.S. alone gives them…

Is it Dead?

 

The…

There are various of very good reasons you might have to log in to your router. Probably the two most popular are firmware upgrades and elementary wireless network system corrections. The good news is, this is quite easy.

To start with, this entire article may make much more sense if you know what an Ip is, due to the fact that’s a key part of this activity.…

Consequently you are probably right here because you need to know how to log into the Comcast Router. You almost certainly need to have a swift guide that is certain to help save time from checking out the manual.

Why should you sign in to the Comcast wireless router?

The actual causes why you must login to the router are numerous. It…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to…

This Week in Social Media

News for the Week of August 15…

You may think that simply because you offer an excellent customer experience, your customers will be loyal… but what is really happening? Is it possible that YOUR definition of a great customer experience differs from your customers?

A…

Mobility, Car Sharing and the Future of the Automotive Industry

Americans are slowly turning away from the concept of car ownership as a necessity and are looking at new options of mobility – car sharing. A study by ABI…

Swapalease.com, the nation’s largest car lease marketplace, unveiled new data today that show car shoppers are more interested in shorter-term lease options, compared with the traditional 36-month lease. An online survey presented to more than 2,500 drivers across the country shows that roughly 70% of those polled would like lease terms of 24 months or less as an option by their dealer.

The survey was conducted during the month of July, 2016, and was inspired in…

Change is inevitable. For dealerships and every other business, change is driven by shopper needs in the marketplace, and businesses that don’t change to accommodate consumers will fall by the wayside.  Today’s knowledgeable and fast-paced shoppers are looking for dealerships with an informed sales team that can meet them where they are in their buying and researching…

I woke up today thinking about the amount of energy required for sustainable success. If you think about it, we all have the ability to create energy in our own unique way. There are some common activities we can pursue that will bring us energy from a physical and mental perspective:

1. Physical exercise produces physical energy and mental…

A dealership’s CRM, the center of the sales operations. This sales tool has the capacity to work in tandem with the sales team to efficiently and successfully sell more cars. However, as is the case with so many dealerships, the staff and management are either misusing its functions or not understanding its capabilities. The largest…

Are you having problems getting your Fixed Ops team to pay attention and retain the information from your training programs? Are you conducting training sessions without getting results from your trainees?

Are they insubordinate, lazy or just plain…

The Discovery Channel’s “Shark Week” has become a cultural phenomenon in our country. Sharks are relatively mysterious and most people don’t know much about them. Cars are very similar in nature. We know that we need them and which ones are cool, but most people don’t really know how they work. And not only that, as one in six vehicles on the road has open recalls…

Albany, N.Y. – August 15th, 2016 – Auto/Mate Dealership Systems today announced the integration of its dealership management system (DMS) with Unotifi, a pioneer in mobile relationship marketing and customer retention for auto dealers.

Benefits to dealers using both Auto/Mate's DMS and Unotifi solutions include increased data gathering and intelligence about a dealership's…

Prior to going over about exactly why 192.168.01 is actually a non-public Internet Protocol Address, initially you need to know very well what the private IPs are.

Non-public IP addresses are the IPs that happen to be allocated by InterNIC to permit the corporations and institutions to…

Women purchase over 50% of the cars bought and play a major role in over 85% of car purchases. 

Women are not only coming in more armed with researched information, but they are practical, savvy, and open to change. They want to develop a relationship of trust with a dealer and it’s up to us to rise to their…

Social media is the name of the game for businesses that want to attract consumer attention, and every day, more companies are realizing it.  According to Optimizely, 66% of companies say they’re putting more pressure on measuring return on investment (ROI) in…

Part I: The Millennial Mindset

Every generation does things differently. From shopping to careers to family life, younger generations are forging their own paths and writing their own rules.  For dealerships, this means taking a closer look at what’s fueling their buying behavior and learning how to forge strong relationships that…

Consumers increasingly use their smartphones to research which businesses they should patronize. These days, online reviews are a big part of that decision process. If managed incorrectly, these reviews can easily flip your prospective customer away from your dealership and into the lap of your competition. And it’s not just a bad review, it’s how you respond to them and…