Quality video content can manipulate emotions and convey meaning far beyond the capability of written words or any still images. But videos aren’t effective simply because customers can see you or view the vehicle, they also work well because another sense is stimulated – sound. In a personalized video email, your voice and message is conveyed without ambiguity. Customers…

Introducing Mr. Day

 

The Bronx New York may not be known for being friendly; however, they likely haven’t met Mr. Day. You see Mr. Day is an…

                Employee Activity Management or EAM is every Dealer’s worst nightmare and it’s most ignored challenge. We will discuss why in the paragraphs to come and what we can do to manage it, but before we can talk about managing our employees, we have to look at why workers come to work.

                For the last 50 years the Wall Street Journal has done a Gallup poll of American workers and ironically the only thing that has changed throughout the years has been…

India is one of the leading car markets in the world right now. Most cars owners in India don’t have any idea about the maintenance schedule of their car. People are so busy with their work that they either prefer what the company dealer advice's or follow the tips of their friendly neighborhood garage. There are number of tips and tricks for servicing your used car that can help you to save your pocket.

Here are a few things to keep in mind when servicing your…

Many dealerships have at one time or another, had automated email campaigns set up for generating sales. It makes sense with the "new consumer" dominating the industry. Attention spans are shrinking and the new generations are forcing dealerships to create a uniqueness to their brand, all in the hopes of keeping the dealership at the forefront of the mind of the consumer. But exactly what is an automated "drip" campaign? This type of marketing automation includes a series…

Urbandale, IA--July 20th, 2016--Flick Fusion announced today that it has been selected by What's Next Media, a leading video content provider for auto dealerships, as their preferred Video Marketing Provider. What's Next Media will leverage Flick Fusion's Smart Flicks marketing platform to host and…

Auto dealerships that are not compliant tend to feel the impact directly in their profit, loss and reputation. Without a comprehensive compliance training program, car dealers’ bottom line is truly affected. More than 73% of consumers are more comfortable dealing with dealership staff that has completed compliance training and has certificates of completion on display.

Dealers need to understand that a partial solution is not the answer.  The average dealer is more likely…

Sick of hearing about Pokemon Go?

You might be, or you might just be itching to get back to your own game while watching this week's Think Tank Tuesday. Kristin and Ali take over for Paul and explain why Pokemon Go may actually be a good tactic to try out for your business.

But why?

It could help you get more leads, but the most important part is that it will connect you…

First Contact & Follow Up. It's a simple ask of sales personnel, yet it's become one of the largest downfalls in the sales process. It's not the act of actually making contact, its the method that in fact creates the madness. By splattering phone calls, texts, and emails at random…

Isn't that the million dollar question? Trust me I was on the Dealer side of this conversation for 15 years. With my work schedule getting time off the last thing I wanted to do was look for things. I wanted the only time I had to be with my family. I hated the phone calls at the Dealership too. But they were necessary. If the conversation was engaging, the person was likeable and the product sound, I would give the right person a chance. Standing on the other side of the aisle now I…

The retail automotive world demands a lot, including long hours, working holidays and little flexibility in schedule. Most dealerships require 1 or 2 “bells” per week, (working open to close) and don’t include many weekends off, as Saturday and Sunday are typically busy days, when consumers have time to shop for a vehicle.

 A recent blog post on the…

Three Ways Mobile Technology is Changing the Auto Industry

Each day consumers spend a little more than 3 hours on their smartphones – and that’s not even making calls. The innovation of mobile technology has forever changed the course of history,…

It's hard to think about fall and winter when summer has just arrived. We have visions of backyard barbecues, family vacations, and an ice cold...well, you fill in the blank. But this is an awesome time of year; not only for fun in the sun, but for growing our business!

We can always count on being busy in the hot summer months as our…

This Week in Social Media

News for the Week of July 18

Improvements for YouTube Ads

Google recently announced improvements for YouTube ads, which will give retailers more control over the branding experience for viewers.  Available globally wherever TrueView for shopping is available, the new features will help shoppers pinpoint what they’re…

Auto Shoppers Are In Market Longer Than Ever – 5 Ways to Target and Convert New Customers

Today’s auto consumers are in-market longer than ever, with the majority of shoppers in market for 2 months or longer. These longer purchase…

Consumers are constantly flooded with messages everywhere they go, from billboards to direct mail, to websites, banner ads and email. Most of these messages are disregarded, ignored or, even worse, never seen, because, for the most part, the message itself is not relevant.

So, along came retargeting, which can continue to follow the customer around the…

People often ask me how my sales career began, so I thought I would share the back story with you. Between my junior and senior year of high school, a good friend told me about a summer job opportunity. I was not interested in the least because I played summer baseball every year and didn't want to miss the season. My first response to my friend Richard was a big,…

Batteries are basically portable storage points for pure energy. When a battery is activated, it causes a flow of electric current to be sent out. This is known as a discharge of the battery. These devices were made over 200 years ago by a physicist in Italy known as Alejandro Volta. He was the person who first invented the voltaic pile, a primitive rendition of a modern battery. The pile was basically a stack of paper that was soaked in a solution of silver, zinc and saltwater. One of the…

What are you doing on Facebook to provide value?

By creating a Facebook group, you'll be able to nurture the database that you already have, as well as increase the audience for your business.  Your new Facebook group will give you the opportunity to get feedback on products or services, engage with customers, and build top-of-mind awareness.…

So it’s been a long time since I wrote a blog (for myself, that is) but after attending Jim Ziegler’s Internet Battle Plan and watching a kid yell "I found a Pokémon!" then promptly walking into a wall then watching adult auto industry attendees, vendors and speakers choose to go Pokémon hunting rather than network with industry colleagues and dealers, it got me thinking.…